If you want to explain your product to prospective customers, then video is a great medium to use. More so, video can connect the dots, and add an additional dimension to a product. This is especially seen when connecting with a target market, such as younger consumers − consumers whose cultural buzz fits well with video. Just look at Gucci and its creative director Alessandro Michele using this medium to tell his point of view, using social media and native content to build the brand. Also, such videos help to build brand loyalty. However, if you lack a Gucci budget – there is another option: making use of video marketing services.
- 1 Video and social media
- 2 Bring video into your marketing mix
- 3 Video marketing service – the Aristo Sourcing approach
- 4 Businesses that can benefit from video marketing services
- 5 Videos made for a purpose
- 6 Ending comments
- 7 Your next step
Video has become a central part of social media ad campaigns. The key reason is that video content assists consumers to increase their knowledge of the service or product. However, there are other reasons for video popularity:
Video increases engagement and gains more exposure
Social media channel algorithms do favor video content because video captures the viewers’ attention for longer. Also, video content has around 10 times more engagement rate than a photo.
Video is popular
The demand for video content comes from consumers. Back in 2018, around 54% of customers asked to see more videos of their favorite brands. Between 2016 and 2018, for instance, such demand increased by 59%. However, consumers are not satisfied with simply any video – consumers want entertaining and engaging content.
The shelf life of video is longer
Video can remain current for longer than photos. In fact, a video can draw attention for weeks or months. This is because the video is normally shared, therefore remains longer in the ecosystem.
Video attracts the attention of Generation Z
t’s no secret – generation Z is internet-obsessed. They use YouTube for educational tips and entertainment. This is why TikTok (a short-form video app) has been so popular among the generation Z group. In fact, of the 800 million TikTok users, 35% fall into the generation Z group of between 14-18 years old.
Video can be reused for various channels
Videos allow for a greater reach, which can lead to a much greater return on investment. Also, videos can be used on different social media channels from Facebook to YouTube. Social media managers need only take note of the length requirements for the various social media channels. However, marketers do have endless opportunities available to them.
As a sales tool, video is powerful
The reality is that more people will buy a product showcased on a video than on a photo. Also, brands gain more followers if they use videos. More so, with video, the brand’s products can be shown in a dynamic way.
Bring video into your marketing mix
It is a great time to add a video to your marketing plans. You are especially astute if you make use of virtual assistant video editing. You can then afford high-quality videos at a fraction of the cost a video producer would charge you. Saving funds is the main reason for using a virtual assistant for video editing. However, it is certainly not the only reason. Other benefits of using a virtual assistant for video editing are for payroll or admin issues, harnessing highly skilled talent, keeping shorter deadlines, and for scaling your business.
Video marketing service – the Aristo Sourcing approach
At Aristo Sourcing, we believe that innovation is at the heart of success. More so, onboarding great talent can help businesses to scale, and scale faster. Additionally, video is a fantastic communication medium for boosting brand awareness. As such, Aristo Sourcing is able to source great video editors for hire by top businesses.
Businesses that can benefit from video marketing services
Not only fashion houses and designers will find videos useful. Other businesses, such as real estate agencies, insurance companies, and naturally, marketing companies, can also benefit.
Real estate agencies
Real estate agencies, including independent real estate agents, can benefit from real estate video marketing services. Video as an effective marketing tool can boost sales and increase leads. As with Gucci, video can be used to translate exclusivity, and luxury, offering a lifestyle people aspire to. Moreover, video can help to build the trust of potential buyers. Video is also a better advertising medium – all the features can be shown in a much more readily acceptable way. Video is also more active, which helps to maintain buyer engagement. Real estate agents can hire a virtual assistant to produce videos for their listings. The real estate agent can therefore stand out from other listings, drawing potential buyers to them ahead of their competitors.
Marketing and PR companies
Having skilled video editors on hand is not always possible. However, an alternative staffing solution is to use virtual assistants. These workers can complete the tasks for the marketing agency’s clients. This can be for social media or YouTube channels. Moreover, having, for instance, a YouTube editor for hire can be cost-effective; and can reduce business overheads. This way, the marketing company can remain flexible, onboarding or offboarding remote assistants as their contracts change.
Videos made for a purpose
There are various types of video that can be produced. These include an educational video to inform someone about a product. Videos can also be made to show off the company culture, especially useful when drawing top talent to them. But there are also product and testimonial videos. A virtual video editing assistant would be able to create various videos given a pertinent brief and based on the type needed.
Videos have become more prevalent of recent years. Younger age groups are used to seeing videos. If you want to market to these groups, you need to use video. However, video editing is not cheap – unless you are calling on video marketing services. With video marketing services, you would be using a virtual assistant to complete the video editing tasks. This is an economical and time-saving staffing option. Yet, even though the cost is lower, the quality is not compromised. In fact, you can engage some of the best video editors for hire when you outsource.
Your next step
Want to hire a virtual assistant to boost your video marketing efforts? Contact Aristo Sourcing, and let us help you. You can book a call now – discuss your needs with our outsourcing expert. Let Aristo Sourcing provide your next virtual video-editing assistant.