Video Marketing Services at Aristo Sourcing

Video is an excellent medium for explaining your product to prospective customers. It can connect the dots and add dimension to a product.

This is especially seen when connecting with a target market, such as younger consumers, whose cultural buzz fits well with the video. Just look at Gucci and its creative director Alessandro Michele using this medium to tell his point of view, using social media and native content to build the brand. 

Also, such videos help to build brand loyalty. However, if you lack a Gucci budget – there is another option: using video marketing services.

Video and Social Media

The video has become a central part of social media ad campaigns. The key reason is that video content assists consumers in increasing their knowledge of the service or product. However, there are other reasons for video popularity:

Video Increases Engagement and Gains More Exposure

Social media channel algorithms favor video content because it captures viewers’ attention for longer. Video content also has a tenfold higher engagement rate than photos.

Video Is Popular

Consumers demand video content. In 2018, around 54% of customers asked to see more videos of their favorite brands.

Between 2016 and 2018, for instance, such demand increased by 59%. However, consumers are unsatisfied with simply any video – consumers want entertaining and engaging content. 

The Shelf Life of Video Is Longer

Video can remain current for longer than photos. A video can draw attention for weeks or months.

This is because the video is usually shared and remains in the ecosystem for a long time.

Video Attracts the Attention of Generation Z

It’s no secret – Generation Z is internet-obsessed. They use YouTube for educational tips and entertainment.

This is why TikTok (a short-form video app) has become popular among Generation Z.

In fact, of the 800 million TikTok users, 35% fall into the Generation Z group of between 14-18 years old.

Video can be reused for various channels.

Videos allow for a greater reach, leading to a much greater return on investment.

Also, videos can be used on different social media channels, from Facebook to YouTube. Social media managers only need to take note of the length requirements for the various social media channels.

However, marketers do have endless opportunities available to them.

As a Sales Tool, Video is Powerful

The reality is that more people will buy a product showcased in a video than in a photo.

Also, brands gain more followers if they use videos, which can dynamically show the brand’s products. 

Video marketing services can include videos for youtube

Bring Video into Your Marketing Mix

If you use virtual assistant video editing, it is a great time to add a video to your marketing plans.

You can then afford high-quality videos at a fraction of the cost a video producer would charge you. Saving funds is the main reason for using a virtual assistant for video editing.

However, it is certainly not the only reason. Other benefits of using a virtual assistant for video editing are payroll or admin issues, harnessing highly skilled talent, keeping shorter deadlines, and scaling your business.

Video Marketing Service – the Aristo Sourcing Approach

At Aristo Sourcing, we believe that innovation is at the heart of success. Onboarding great talent can help businesses scale faster.

Additionally, video is a fantastic communication medium for boosting brand awareness. Aristo Sourcing can source great video editors for hire by top businesses.

Businesses that can Benefit from Video Marketing Services

Videos can be helpful not only to fashion houses and designers and other industries, such as real estate agencies, insurance companies, and marketing companies.

Real Estate Agencies

Real estate agencies, including independent agents, can benefit from real estate video marketing services.

Video as an effective marketing tool can boost sales and increase leads.

As with Gucci, video can translate exclusivity and luxury, offering a lifestyle people aspire to. Moreover, video can help to build the trust of potential buyers.

Video is also a better advertising medium. It shows all the features in a much more readily acceptable way. Plus, video is more active, which helps to maintain buyer engagement.

Real estate agents can hire a virtual assistant to produce videos for their listings. This can help the agent stand out from other listings and draw potential buyers ahead of their competitors.

Marketing and PR Companies

It is not always possible to have skilled video editors on hand. However, virtual assistants offer an alternative staffing solution.

These workers can complete tasks for the marketing agency’s clients, such as those related to social media or YouTube channels.

Moreover, having a YouTube editor for hire, for instance, can be cost-effective and reduce business overheads. This way, the marketing company can remain flexible, onboarding or offboarding remote assistants as their contracts change.

Videos Made for a Purpose

Various types of videos can be produced. These include an educational video to inform someone about a product.

Videos can also be made to show off the company culture, which is especially useful when drawing top talent to them. However, there are also product and testimonial videos.

A virtual video editing assistant could create various videos given a pertinent brief based on the type needed.

Ending Comments

Videos have become more prevalent in recent years. Younger age groups are used to seeing videos, so if you want to market to these groups, you need to use video.

However, video editing is not cheap – unless you call on video marketing services. You would use a virtual assistant to complete the video editing tasks with video marketing services.

This is an economical and time-saving staffing option. Yet, even though the cost is lower, the quality is not compromised. When you outsource, you can engage some of the best video editors for hire.

Your Next Step: Video Marketing Services at Aristo Sourcing

Want to hire a virtual assistant to boost your video marketing efforts? Contact Aristo Sourcing, and let us help you. 

You can book a call with our outsourcing expert to discuss your needs. Let Aristo Sourcing provide your next virtual video-editing assistant. 


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