Public Relations Specialist​

A Public Relations Specialist spins your story, influencing public perception and building your reputation. They’re hired by anyone needing image management, from CEOs to NGOs.

People working with a Public relations specialist

What is a Public Relations Specialist?

A public relations specialist is your reputation architect, crafting persuasive narratives, building bridges with media and stakeholders, and adeptly managing crises to shape how the world sees you. They’re the voice that elevates your brand, the shield that protects it, and the strategist who ensures your story resonates.

"We have been extremely happy with the service and support we have received from the Aristo team the last couple of months. There have been times we have given the team projects with massive amounts of work, and the core team, with help from extra Aristo resources, has completed the entire research project by next morning. We have been to trade shows, and our VAs have reached out to people in advance and gotten us appointments that have lead directly to sales."
Craigh Pollak
Craig Pollak
SVP, Social Survey

Benefits of Hiring a PR Specialist 

Hiring a PR specialist unlocks a toolbox of benefits:

  • Powerful storytelling to shape your narrative
  • Media connections for amplified reach
  • Crisis navigators to shield your reputation
  • Strategic thinkers to boost brand awareness and trust.

It’s your investment in positive public perception driving success.

Public Relations Specialist Wearing A Red Dress

Outsource Your PR to an Expert to Get Ahead

Ensure that your perception online directed to your target audience is developed, maintained, and enhanced. A public relations specialist assistant can help.

Christina a public relations specialist working on her laptop

Tasks of a Virtual Public Relations Assistant

A virtual PR assistant or public relations specialist will create stories about your business; more than that, this assistant will:

  • Manage press conferences, events, and media-appearances calendars
  • Find speaking or feature opportunities
  • Draft or proof PR content such as media announcements, speeches, press releases, etc.
  • Track relevant PR metrics
  • Maintain the PR database
  • Assist with reputation management
  • Maintain relationships with the media, clients, and prospects
  • Research a publication
  • Connect with clients and gather their information
  • Create ad campaigns and ad copy.

How It Works

Step 1: Let us know your requirements and preferences.

Step 2: Receive an immediate quote on the cost of your virtual assistant.

Step 3: Securely hire your virtual assistant.

We’ve streamlined your hiring process by following these steps, saving you 3-6 weeks!

A Public Relations Specialist

What is Public Relations (PR)?

Public relations (PR) is a valuable practice of managing and spreading information to the public to influence their opinion. Using earned media, a virtual PR expert would aim to present your info to gain media coverage.

PR can be used to spread positive news and manage bad news. However, having an in-house PR team can be costly. The good news is that PR need not cost a fortune – your virtual assistant (like a public relations specialist) can do the same for much less.

Good PR is a Valuable Asset

Get your good stories shared with the industry and the media. For best results, having one contact person dedicated to managing your public relations is the best option.
Such a person can identify the good news and draft copy, which can then be shared with various publications, locating opportunities to offer your business to the media.
Public relations specialist working on a new strategy

Which Type of Business or Organization can Benefit from Hiring a PR Expert?

Most businesses or organizations that manage and share information with the public can benefit from hiring a public relations specialist who works remotely.

These can include small businesses, non-profit organizations, government agencies, and smaller entrepreneurs such as social media influencers − here, a PR expert will work with a publicist.

The goal is universal: to gain the maximum media exposure that is beneficial to the business or to ensure that stakeholders receive positive news to persuade them to remain aligned with the company.

Frequently Asked Questions

What is a PR virtual assistant?

A virtual PR assistant or public relations specialist will assist a business, organization, or PR firm draft, sending, and scheduling follow-up emails. This person will assist with managing client inquiries. A virtual assistant works remotely: depending on the need, such an assistant can help with more specialized tasks or general administrative duties. In this case, the assistant can free your team to focus on more critical tasks. 

What does a public relations assistant do?

A public relations assistant supports the PR team by performing various administrative tasks, such as organizing media lists, drafting press releases, monitoring media coverage, managing social media accounts, and coordinating events. They assist in building and maintaining positive relationships between an organization and its target audience, media outlets, and the public to enhance its reputation and communication efforts.

What is the difference between a public relations manager and specialist?

A public relations manager typically holds a more senior position, focusing on strategic planning, leadership, and overseeing the PR team. They often set objectives, manage budgets, and make high-level decisions about PR campaigns. In contrast, a public relations specialist carries out the day-to-day tasks, such as writing press releases, liaising with media, and executing specific PR tactics to achieve the manager's strategic goals. Specialties may also be involved in media relations, content creation, and social media management, working under the manager's guidance.

What makes a good public relations specialist?

good public relations specialist possesses exceptional communication skills, both written and verbal, the ability to adapt to diverse situations, a keen understanding of media and digital platforms, creativity, and a knack for relationship-building. They must be resourceful problem solvers, work well under pressure, stay updated on industry trends, and exhibit a strong commitment to maintaining and enhancing an organization's reputation and public image through effective PR strategies.

What are the most important skills a public relations specialist must possess?

What skills do you need to be a public relations specialist? A public relations specialist's critical skills include excellent written and verbal communication, building and maintaining relationships, strategic thinking, problem-solving, adaptability, creativity, and a strong understanding of media and digital platforms. They must also possess crisis management skills, a deep knowledge of their industry, and the capacity to work well under pressure to manage an organization's reputation and public image effectively.

Is it worth it to hire a public relations specialist?

Hiring a public relations specialist can be highly valuable for businesses seeking to enhance their brand image, manage communication effectively, and navigate the complexities of public perception. PR specialists bring expertise in crafting compelling narratives, building relationships with the media, and handling crisis communication, which can significantly impact a company's reputation. Their strategic approach can increase visibility, positive media coverage, and improved stakeholder relationships. While the costs associated with hiring a PR specialist may vary, the potential benefits, such as credibility, trust, and brand loyalty, often make it a worthwhile investment for organizations looking to establish a solid and positive presence in the public eye.

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