Tapping into video marketing helps you to expose your brand to people by telling a story to promote your brand’s service or products. More than that, a video can help to boost your engagement with your social and other digital channels; also to educate prospective customers and present customers, while reaching new ones through this medium. Great videos must always be professionally edited. More so, the real estate industry, which is heavily congested with rival competitors, is seeking new and interesting ways to market itself. One option is to use video marketing. To keep it cost-effective, business owners are accepting the real estate video editing services of virtual assistants.
Questions you should be asking!
If you are in the real-estate business you should ask yourself whether to use videos in your marketing. More so, what sort of videos should you be putting out; and where should you be sharing your newly created videos?
If you believe that video marketing is not for real-estate businesses, you could not be more wrong. More than 38% of agents use video marketing, with this number growing exponentially. Video editing involves skill, and editing services can be costly and hard to find. This makes for a certain difficulty for real-estate owners. Going the outsourcing path is not only more affordable but you gain access to professional services, which could otherwise have been out of reach.
However – does video assist with selling real estate?
In the end, it comes down to results, and that means more sales. The reality is that 85% of property sellers and buyers like to see property on video. More so, a house shown on a video gains four times more inquiries, not to mention that using video in email marketing can increase the click-through rate. The question is: why are business people ignoring video?
It’s time to go – the video!
A virtual assistant for video editing overcomes the barrier of high cost. There is no stopping you from accessing great and professional videos. There are four main reasons for real-estate agents to be using videos in their marketing.
Reason number one
Focus on the clients and what they want – and this means producing marketing content that pleases and engages them. More importantly, what video marketing does is to connect a personality and face to a real-estate business, which helps to build trust. An important principle of marketing is that people like to do business with people; they dislike dealing with a faceless business. What video does is take you to a level of comfort with the brand and its people.
Reason number two
Video can convey the message easier and faster. Video marketing is more effective than print or static social media posts, since the message is easier to accept.
Reason number three
Video can save you time. With a 3-minute video you can put across your message to your audience. You can clearly showcase your service or the new listing. You can also use video to introduce your sales team; and you can reuse the video on various communications and on other marketing channels.
Reason number four
Videos can help to boost your rankings. Yep, you can use video as a SEO tool, and that is not just limited to YouTube. What it means is that you can use video to reach a wider audience, and thus beat the competition.
What type of marketing real-estate videos would be best to use?
Knowing what sort of videos a real-estate agent can create is important – especially if you want to maximize the benefits of videos. There are roughly six different types of videos that you can use to boost your real-estate business.
An important part of gaining new business and selling to new clients is to showcase your property listing. A 3 minute video is the perfect length − it can showcase the property at its best. Without even being there, the viewer can gain a great sense of the property to allow the potential buyer to get a sense of the property before doing a physical tour before placing an offer.
Open House Exclusives
Especially with COVID-19, human contact is best restricted. However, an estate agent can use video to showcase the listing to other agents and as an open house for potential buyers. In the video the area can be shown, and the agent’s details given.
Agent profile videos characteristically feature a real-estate agent speaking about their certification, education, experience, and their passion for the real-estate industry. The agent also presents their personal association with the community in which they trade.
Building your referral base is a keystone of building your trade. This is where client testimonial videos come in handy as they build, attract, and reinforce your referrals. Ask a satisfied customer to give a testimonial in words, a short review of the dealings with you. Here you could ask several questions such as: What originally brought you to this real-estate business? What persuaded you to do business with us? Would you endorse our real-estate business to your friends and family, and if so, why?
Homebuyers don’t buy houses − they buy a lifestyle. This means that they will want to know the neighbourhood better. Here they will be looking at the schools; the crime rate, the traffic, the shopping; and all of this can be included in your video.
Videos should be educational. They should inform the potential buyers of the latest market trends, especially relating to up-and-coming areas, helping to attract buyers that might have been hesitant to invest in a particular area. More so, for sellers, videos can be used to highlight the importance of staging a property to obtain top dollar.
The Bottom Line
Video marketing can be very useful for real-estate agents to promote their brand, build trust with the public, and showcase new listings. A large part of this is video editing. Normally, video editing is expensive; however, making use of a virtual video editing assistant will be cost-effective. Take your real-estate marketing to the next level with video marketing – do it affordably and professionally with the help of a virtual assistant.