How to Use Video Editing to Enhance Your Marketing

Last Updated on September 26, 2023


Good video editing can make a massive difference to your content. With that in mind, marketing professionals are turning to video-editing assistants to polish their video-marketing content. The goal of their efforts is to connect and engage on a new level with their target market.

What is the value of a video? 

More than 87% of marketing experts choose video as their marketing tool. Some 51% of these marketing professionals − slightly more than half (which is not bad) − confess that video offers them the best ROI. But what makes this marketing tool so attention-grabbing? It’s rather simple. Video can do something a photo can’t. What video can do is show emotion; it can highlight the brand’s professionalism, especially for a financial enterprise. However, video can also trigger the senses; thus, the name sensory marketing is a tactic to influence purchasing behavior after luring people into viewing the video.

The benefits of video marketing

Consumers are bombarded with marketing images and campaigns on a daily basis. Marketing clutter can make it difficult for your ad to stand out. What some marketers have found is that video, as a marketing tool, is an effective medium to use is becoming more visible. Normally, with video, the material is new and unique, and it can grab the audience’s attention. This is why marketing experts include videos in their marketing strategy. Moreover, there are several benefits offered by video marketing.

Video increases conversion rates

Videos used as a lead magnet on a landing page can help to boost conversions. This is because, with video, you can make less effort to get your message across. The result is that the conversion rate can climb to 80%. Here, the video can be used as an introduction, a tutorial, or a selling tool, providing more info about your product or service. More so, with the over-commercialized world we live in, you need to have a medium that draws attention and engagement − video allows for just that. This is why the conversion rates are so high.

Increase your email’s opening rate

Many businesses fear that their emails will be marked as spam. However, you can add the word ‘video’ to your subject line to draw your potential reader’s attention. What videos can do is increase your opening rate and reduce the trend to unsubscribe. We all know that watching a 2-minute video is equal to 15 minutes of reading the same info. It’s evident that when you plan your email marketing campaign, videos pay in putting across your message.

Get search engines to rank you higher

Did you know that YouTube is the second largest search engine? You know the size and popularity of Google, so getting your videos out can mean increased visibility. More so, you might even get your video to go viral (a goal of any marketer). More than this, your organic traffic could rise by up to 157%.

Videos help to boost credibility and trust: – Since videos are a great medium to present personalities and emotions, they can be a powerful medium to build a bond with the viewer. Such a bond can lead to trust. Added to that, if it’s an informative video, you can increase the go-to level for the viewer as their trust in your brand increases. When credibility and trust build, your customers will become more loyal.

Use as a lead magnet

Videos can be used as a lead magnet. In fact, you could increase your leads by 66% over a one-year period. If used on your social media channels, you can also boost your followers. This would be basically free advertising: with 46% of the viewers reacting positively after viewing the video, you could have a captured customer base.

Boost the effectiveness of your videos

Not everyone has the skills to edit and produce high-quality videos. The cost-effective idea is to use a virtual video editor to help with your videos. A skilled virtual assistant would know the tricks to increase the effectiveness of your videos. However, there are some things to remember should you want your videos to be more constructive.

Play around with the length of the videos

A 30-second length is the standard commercial video, but the test of which length works best for your market. Don’t forget to add a ‘call to action’ to the video. Don’t be shy to reuse your videos. Your virtual assistant can re-edit them to fit the requirements of the various social media channels.


The time you should say no to using videos

It might sound strange to advise you not to use videos. Nevertheless, there are times when videos will not work. For instance, they can reduce your website’s speed, especially the mobile speed. This is since search engines such as Google when their spiders crawl over your site, will use G3 standard mobile sets to test mobile speed. And let’s be honest, video can slow things down. With 52.8% of mobile viewers opting out of watching videos, rather program the responsive settings not to display on mobiles and tablets. You should also ensure that your actual video does not distract the viewer from the ‘call to action.’ Therefore, ensure that your ‘call to action’ is included in your videos.

It’s time to go visual

Video marketing is not only growing in popularity, but consumers are also starting to demand appealing visual content. You can create your own good videos just by using a virtual video editor to create engaging videos. Always make sure that the videos are aligned with your branding guidelines. Establish your goals and where you want to use the videos, and see your audience grow.


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