When it comes to marketing, video is a must-have. It’s clear that consumers prefer to watch a video than read texts or look at pictures. The question is: How can you make your video stand out in this crowded space? Let’s explore the benefits of video marketing!
Videos are engaging for your audience
Video is the most engaging format for your audience. According to research studies, people are three times more likely to watch a video than to read your blog or website content. If you’re going to publish any content on social media and in email newsletters, why not make it interactive? Adding a video element can also help improve conversion rates by 30 percent or more, according to Moz. Videos allow you to tell stories with images and sound that words alone can’t do. Also, videos are more memorable and shareable too!
Video is more accessible
Video is more accessible than other forms of communication and media. Plus, video is more accessible than text, images, and audio. Moreover, video is also easier to create than those other mediums. Videos can be used in presentations, advertisements, product information, and more.
Video is much more effective
With video marketing, you can:
- Provide a more personal experience. People are much more likely to remember something if they see it in person than if they simply read about it. Video allows you to show how products work and what they look like, which is much easier to understand than trying to explain verbally.
- Explain complicated products or services better than text could ever do. Videos allow you to present information visually in a way that makes sense, even if someone has never seen the product before—for example, showing exactly how much money a customer will save on their mortgage with your company’s help instead of telling them “you’ll be saving X% per year.”
Videos are easier to make than you think
If you think making a video requires expensive equipment and studio time, think again. Video marketing can be as simple or elaborate as your business needs it to be. And the great news is that there are free tools available for every step of the process—from shooting to editing to adding voiceover and music tracks! If you’re just starting out with video marketing, here’s a quick rundown of the basics:
- Use free stock footage from sites like Unsplash or Creative Commons. These sites have plenty of high-quality images and videos that you can use in your videos without having to pay anything (even if they ask for credits).
- If you want more control over the look of your video, check out iMovie on Mac or Movie Maker on Windows—both are easy-to-use programs that let you add effects, text slideshows, music tracks, and much more right inside the software itself. No need for expensive editing programs!
- Consider the help of a pro – by hiring a video marketing virtual assistant to craft the videos for you.
Videos help ease the buyer’s journey
Videos can help ease the buyer’s journey by providing your audience with a better understanding of your product or service. Additionally, videos are also great for helping people who don’t know what they want. If you’re selling a pair of shoes, it helps to show those shoes in action. You can then explain how they look on different feet and on people of various body types. (You can even make this into an interactive experience by asking potential customers which shoe style they like best). If you’re selling a more complicated product like a car or home appliance, a video may be the only way for some people to understand how it works, deciding whether it is right for them before making a big commitment.
Video provides a return on investment
You’ll want to keep in mind your goals and your budget when calculating the ROI of any video-marketing campaign. If you’re trying to increase social media followers, you may be better off with a shorter, more entertaining video shared on various networks, than a lengthy explainer or training video. You may also be using video for SEO purposes (to help people find your business online). It would then make sense to create several short clips rather than one longer clip that must be watched from start to finish. Videos assist with email marketing − they can add some personality and emotion to an otherwise text-heavy format. However, this does come with some drawbacks: people tend not to like being bombarded by sales messages in their inboxes. One should therefore never overdo it! If subscribers forward these emails without reading them first, then all bets are off!
Your video must be well-produced and compelling so it gets seen and shared
Video production is an art, but it doesn’t have to cost a fortune. You can find many online services that offer affordable production packages for small businesses. Or you can consider doing your own filming if you’re creative enough—just use a smartphone or digital camera instead of hiring a professional film crew.
Your video should be relevant and interesting to your audience so they want to watch it and share it with others who might benefit from knowing about your company or service.
Make sure the stories in your videos are authentic—no matter how entertaining or humorous they may seem at first glance, don’t misrepresent yourself as someone else (especially if harm may result from that misrepresentation).
The bottom line is that video marketing is an essential part of your business strategy, and it will help you reach your target audience.