On average, 63% of business owners spend one to five hours weekly on their social media channels. Let’s be honest: this group only focuses on one or two platforms, maximum. Yet, to get the best out of social media, you need to spread your net a bit wider. You must be on at least the leading social media site. These sites are Facebook, Instagram, Twitter, and Pinterest, and if you are a B2B company, LinkedIn is a must.
However, creating fresh content, editing the text, scheduling, and posting takes time. As an entrepreneur wanting to scale your business, you can’t spend half your week managing your social media channels. For this reason, many entrepreneurs are using virtual assistants for social media management.
What is a virtual assistant for social media?
Virtual assistants are people who work remotely as contractors for a business. They supplement the onsite staff but are not employees of the company. A virtual assistant who engages in social media is called a social media assistant or a virtual social media assistant. Moreover, a virtual assistant (social media VA) is a much more economical staffing option than an onsite worker.
There will then be fewer business overheads to deal with. For instance, the business need not invest in office space or a fully equipped workspace or spend additional funds on pension, taxes, or benefits.
The true benefit of virtual social media assistants
Social media is vital to a business’s brand value and identity. More so, social media can either help you strengthen your brand or prove damaging to it. It is crucial to ensure proper social media management of these platforms.
Simply posting the odd item now and then will not afford you the benefits this marketing channel can offer. Instead, companies need engaging content that adds value to the user. Content must inspire, create a report, and bring the client into the brand as a valued family member.
Here are a few things social media marketing virtual assistants can do:
Such people can maintain an up-to-date social profile
Regular posts are essential, but so is the immediate response to your clients. Clients must see that the business is there and ready to help them. This builds trust and gives the client the perception that the brand cares about them and their concerns. A social media VA can schedule the daily posts to go live at optimal times, responding to client inquiries.
Conduct research and draft fresh content.
Social media is content-driven. It also means ongoing, fresh content should be released. However, this content needs to fit in with the marketing campaigns.
A social media assistant can research the content, draft the copy, and prepare the social media calendar for posting. The virtual assistant must also ensure the document suits all social media platforms.
For instance, on Twitter, the copy must be 280 characters or less, whereas on Instagram, the caption limit is 2,200. Also, the tone of the language would be more formal for LinkedIn and much more casual for Facebook or Pinterest. Do not forget that the copy should be optimized, and keywords should be embedded into the text.
Managing the campaigns
The social media virtual assistant can also design marketing campaigns to keep the audience hooked. For example, the assistant can post polls, release status updates and photos or videos, post inspirational quotes, or run social media contests. These campaigns aim to create a great deal of hype for the brand. In addition, it keeps the consumers engaged over the long term.
The return on investment (ROI) for social media is challenging to measure. However, virtual social media marketing assistants can track their performance and the goal’s progress. For instance, virtual assistants would measure followers, likes, posts, and general engagement metrics. This data can then be released with monthly reports. The insights gained from this type of reporting allow you to know where to focus.
Time to hire a social media virtual assistant
Contact us when you are ready to hire a virtual assistant to help you manage your social media accounts. Aristo Sourcing will provide you with the best virtual social media marketing assistants. Aristo Sourcing understands the needs of its clients. Sourcing quality social media virtual assistant services is only one aspect. We suggest interested parties book a complimentary consultation so our outsourcing expert can discuss your needs in detail.