Administrative tasks will need sorting, whether you are an estate broker or a real estate agent. You will also need graphics, new leads, and videos for marketing. Moreover, you would want your real-estate agency to run smoothly, be professional, and come over as well organized. This could entail a lot of effort when dealing with your clients.
You would need to find innovative methods of keeping your top clients buying more properties from you. And you would want them to refer you to their colleagues, friends, and family. However, sitting behind a desk and dealing with paperwork can hinder you from doing this. Hiring additional help is not cheap unless you turn to virtual real estate assistants. Hiring such a virtual assistant can prove most cost-effective in the long run.
The work that virtual real estate assistants can do
The type of support that virtual real estate assistants can offer includes technical, administrative, and creative support. All of these tasks can be achieved remotely from their home office.
A virtual assistant can perform many meaningful but irksome tasks for an estate agent or broker. Such tasks include conducting property research, digital marketing (including emails, managing social media, updating your website, and conducting paid advertising on Google and Facebook), managing your email inbox, and scheduling appointments.
The benefits of hiring a virtual real estate assistant
You will save on your business overheads and salaries
On average, hiring a virtual assistant costs less than hiring an onsite employee. You do not have to pay employee benefits, insurance, pension, taxes, or bonuses.
Also, there are no costs for laptops, mobile phones, office rentals, etc. As a virtual assistant costs less to hire, you will save without reducing the quality of service you give your clients.
Improve business productivity
Delegating low-level tasks to a virtual assistant frees up time, which can then be used to focus on your core work.
In reality, you could conserve around 10 hours per week, which would save around one business day. This time can be used to connect with potential buyers, sellers, and developers.
It would help if you got in before the developers appointed another estate agency to assist with selling their property. This benefit can also be applied to all the members of your agency, which will help enhance the team’s morale and make your agency the best to work for.
Bringing back your work-life balance
As a realtor, you spend many hours in the office and visiting properties on the road. This can be tough on your personal life. Much of the time spent in the office is on administrative tasks.
However, freeing up your time by outsourcing administrative tasks to a remote assistant can mean spending more time with your family or participating in your favorite hobbies and activities.
Restoring your work-life balance will also improve your overall wellness and mental health.
Increase your sales conversion.
Hiring a virtual real estate assistant to generate leads will pay for itself. This can be achieved via email campaigns, social media, and SEO via content marketing.
I suggest using a soft approach when reaching out to your leads. They may not be familiar with you and your brand.
Go slowly and provide your leads with information about the property market and something about yourself and your team. Once they are comfortable with you and trust has developed, you will be better positioned to sell to them.
The main task is to outsource to a virtual real estate assistant
Handling your calendar and setting appointments
Your schedule will include consultations with potential sellers, buyers, and other estate agents, but your virtual assistant can manage it.
In addition, your virtual assistant can assist with scheduling open houses with sellers and rescheduling canceled or deferred open houses. These actions can be time-consuming. In many cases, such will eat into your personal life.
Carrying out real estate research
Access to current data is critical to victory in the real estate sector. Nevertheless, acting out research is arduous and will deter you from more persistent duties.
A virtual real estate assistant can supply targeted and precise reports, ensuring you have all the local and regional market data, present lending rates, and regulatory changes.
Additionally, a virtual assistant can conduct competitor analysis, research new properties, track the sales prices in various areas, find new property developers, and research previous house sales.
Execute administrative tasks
Carrying out various administrative tasks is essential for a smooth-operating business. However, as these are secondary and not primary duties, it would be sensible to outsource this work to a virtual assistant.
A remote assistant’s tasks include handling your email inbox, updating the contact list, dealing with comments and emails by responding to them, drafting emails and letters, assisting with agreements and other contracts, taking notes, and preparing presentations.
In addition, the assistant can provide data entry, list properties, and manage your files for you.
Handling your social media accounts
Numerous home sellers and buyers depend on real estate agents to assist them in selling or buying homes. However, social media and the internet are increasingly being used in the process.
About 93% of buyers prefer to perform their home search online. A solid social media presence would help. Your virtual assistant can manage your social media channels, which include Facebook, Pinterest, Instagram, and Twitter.
A virtual assistant can perform some tasks, such as searching for the best hashtags to use, editing photos, responding to comments, managing a social media calendar, posting on different channels, monitoring the analytics, and gathering social media leads for your team.
Dealing with your digital marketing campaigns
A virtual assistant can handle your other real estate digital marketing campaigns by drafting and scheduling content for your website’s blog, bringing up-to-date the text on your website, preparing press releases and announcements, and dispatching them to suitable media outlets.
Additionally, a virtual assistant can handle your email marketing campaigns. Plus, they can take your social media and your website’s analytics. Such an assistant can also manage your newsletter campaigns and your PPC campaigns.
Manage your bookkeeping and expense management.
You need to keep track of your income and expenses. If you don’t, you can descend into financial problems, which can influence your success.
A virtual assistant can manage your bookkeeping and payroll while performing other accounting tasks.
Conduct cold calling to probable sellers and buyers
Cold calling is still an excellent outbound marketing strategy. More so, cold calling will assist you in connecting with potential sellers and buyers. This task could be outsourced to a remote assistant.
Manage remote events
A virtual assistant can handle your conference and event management needs, irrespective of whether they are virtual or physical events.
The remote assistant can send out email invitations. They can schedule online meetings. A virtual assistant can manage and source vendors.
They can control the budget. But they can also address the overall logistics.
The bottom line about virtual real estate assistants
If you want to take your real estate agency to the next level, then you need to consider hiring a virtual real estate assistant.
These virtual assistants can assist with low-level tasks, free up time, and boost your agency’s productivity.
More so, this type of virtual assistant can add much-needed skills to your agency.