Digital marketing has become extremely popular in promoting brands online. This is because digital marketing can connect directly with your consumer, and in most cases, this is achieved in the palm of their hands. Most people access their social media channels and the internet via their mobile handset. If you are not utilizing digital or online marketing yet, you have serious problems. Your customers will perceive that you are dated − that is, if they even know about you. However, if you are unfamiliar with digital marketing, then luckily, there are virtual digital marketing assistants who can help you. This article explores the best virtual assistant to help you grow your digital presence.
What will lead to a successful digital marketing campaign?
When you plan your digital marketing strategy, certain groupings in your digital marketing mix can boost your message and, therefore, your company’s success. This mix depends heavily on six different areas. These areas are strategy, goals and measurement, media, experience, messaging, and content. If you focus on this six-element strategy, regardless of the size of your business, you should perform well. However, using various types of virtual assistants can ensure the realization of your marketing goal.
The various digital marketing virtual assistants
There are many different types of virtual assistants. These remote assistants can add value to the multiple aspects of digital marketing.
Virtual social media assistant
Social media has become an integral part of modern life. The dominant platforms are still Facebook, Instagram, Twitter, Pinterest, and LinkedIn, emerging with new and other channels. The value of social media as a marketing tool is that it enables brands to build a direct and more personal connection with their potential market and to maintain their loyalty to the consumers. The downside of social media is that the consumer can also cause much damage to a brand. Yet, being on social media is necessary, and there is the benefit of social media eCommerce. Still, maintaining these platforms is time-consuming. Outsourcing to a virtual social media assistant is the best way to go. Not only is it a cost-effective staffing solution, but you also gain access to great talent with experience in managing social media channels.
Facebook Media Buyer
Although social media effectively reaches niche market groups, many social media platforms favor paid clients. Therefore, if you want to stand out from your competitors, you need to allocate a budget for paid social media. Your allocation of which platforms you wish to use will depend on the market you want to attract. However, the common platforms are Facebook (which includes access to Instagram), Google, Twitter, and LinkedIn. However, knowing how to upload PPC adverts requires some skill. Therefore, if you want to spend your money wisely to gain the maximum ROI, you should consider hiring a Facebook Media Buyer.
Virtual Pinterest assistant
If your market is mostly on the social media platform Pinterest, then you need someone with excellent knowledge of this platform. A generalist just wouldn’t do – you need specialist skills to manage your Pinterest account. This means managing your advertising on this channel while also managing the posting, editing, updating, and removal of pins that are not performing well. Also, you need to connect with others and engage with them. If Pinterest does not form the central focus of your digital marketing efforts, then a virtual social media assistant is the best virtual assistant for you.
Virtual lead generation assistant
If your goal is not so much engagement, initiating public relations and boosting your brand, but more to gain more leads, then you need to think about virtual lead generation. Here the lead generation can occur using your social media to find new leads to add to your database. Using email marketing can test and gather leads which can then be given to your sales team to convert to potential new clients. A virtual lead generation assistant would use lead generation software to gather new leads accurately.
SEO virtual assistant
Websites are a key marketing tool. You want people to find your website; therefore, SEO is great for boosting organic traffic to your website. SEO, however, is a skill that should be applied correctly, or it does not only waste funds but can damage your domain name. Once your domain name has been damaged, it may be too difficult to correct. This means you need someone with skills to search for the right keywords, especially long-tail keywords, and build backlinks and proper link structure to help to increase your domain name ranking. In many cases, people would hire a virtual social media assistant and then onboard a virtual SEO assistant; these being demanding and laborious tasks, with mostly different goals.
Virtual eCommerce assistant
Those selling online can benefit from an eCommerce virtual assistant. A virtual eCommerce assistant can help to load new products, source products and samples for you, add and schedule sales, check your inventory, and help to market and promote your website using various other websites and social media channels. Additionally, they can assist with editing and cropping your photos to promote your products. A virtual eCommerce assistant will also use software to create graphics to promote your eCommerce store. A virtual eCommerce assistant will take over all the admin tasks from you, thus freeing up your time to focus on more important tasks.
Virtual Amazon assistant
If you trade mostly on Amazon as an Amazon seller, you will need more skilled knowledge to optimize your presence on this online platform. Amazon is a great eCommerce platform, but the competition is overwhelming. Therefore, you will need to set yourself apart from your competitors. This means finding unique products that stand out and match the needs and attention of the majority of the people who buy on Amazon. These will be mostly mild-budget buyers looking not only for affordable products but also for great and unique products. Tasks allocated to a virtual Amazon assistant include providing the listings, editing the listings, sourcing products, and dealing with inquiries and orders.
Virtual content writing assistant
A virtual content writing assistant will boost your SEO if this is your focus. One of the best strategies would be to invest in your content marketing. This means drafting copy that your target audience would find of interest. Your copywriter would need to provide the write-ups based on different personas. Additionally, they would need to know SEO well, optimizing the content accordingly.
Virtual digital marketing assistant
A virtual digital marketing assistant is essential if you are looking for more of a generalist. This person will have skills that include SEO knowledge, PPC marketing, content writing, and some graphic design skills. Such a person will also conduct some research for you. However, in most cases, their focus will be on the practical aspects of your marketing efforts reaching the most people, driving conversions, and expanding your brand name.
Which type will be the best virtual assistant for you?
The type of virtual assistant best for your digital marketing would depend on your needs. You can consider the various tasks you need to complete and decide what you want to delegate to others. Companies prefer to outsource their social media management and PPC marketing in many cases. At the same time, those that have online businesses would onboard an eCommerce assistant. Such remote helpers will be invisible virtual assistants that can, from a distance, take over the admin-based tasks and free up your time. If you are unsure about all the implications of onboarding such help, you can book a complimentary call with our outsourcing expert. We have experts who can demystify the entire concept. They can assist you to make the best decision. We at Aristo Sourcing will be there to help you scale your business (much more rapidly).