Did you know businesses implementing digital marketing strategies are 2.8 times more likely to see revenue growth? Yet, managing these strategies can be time-consuming and resource-draining for many entrepreneurs.
Digital marketing is critical to running a modern business. The most significant benefit of digital marketing is that its return on investment is much higher than that of traditional marketing methods. This is because the investment is much lower, and the marketing department will be able to reach more of the right people. However, there is a catch—digital marketing can be arduous and requires excellent planning.
Most entrepreneurs do not have the time to waste managing social media channels, writing case studies, or spending afternoons searching for keywords. Just as you need a proper digital marketing strategy, you need to include the people who will assist with some of the tasks in this strategy.
Many low-level tasks are time-consuming; if done by yourself, this will cost you more than outsourcing the work. Consider hiring a digital marketing assistant to perform these low-level tasks for you. Besides being cost-effective, outsourcing will free up your time so you can focus on your business branding and core strategy. After all, the most essential part of your business is your reputation; this encompasses how others perceive your brand.
While digital marketing offers immense returns, the process is intricate and requires substantial time and expertise. Here’s where a virtual digital marketing assistant can be a game-changer.
Why a Digital Marketing Assistant is Your Game-Changer
A virtual assistant specializing in digital marketing (including email marketing, content marketing, website, landing pages, and social media marketing) works remotely from a home office. Hiring a virtual assistant or consultant costs are fractional compared with hiring an onsite employee.
This is because expenses such as healthcare benefits, pension-fund benefits, employee insurance fund benefits, and taxes are not included. Also, as they work from their workstation, there is no need to set one up or hire office space to accommodate them.
A digital marketing assistant will help speed up your marketing efforts, assist your marketing team, and ensure that high-quality marketing campaigns are rolled out. This help will save you and your core team from burnout and free you to focus on your core tasks.
The main tasks to be delegated to a digital marketing virtual assistant include email marketing, newsletters, SEO and keyword research, content marketing, blog management, social media management, creating lead magnets, and analyzing competitor strategies. With the undeniable cost-effectiveness and flexibility that a virtual digital marketing assistant offers, it’s clear that this role can transform your marketing strategy. Now, let’s delve deeper into the benefits of hiring a digital marketing assistant, which is a smart move for your business.
The benefits of onboarding a digital marketing virtual assistant
Hiring a digital marketing virtual assistant can significantly enhance your marketing efforts and boost ROI. For example, a recent study by Litmus found that email marketing generates $42 for every $1 spent. A virtual assistant can help you achieve similar returns by optimizing your campaigns. Beyond email marketing, a virtual assistant’s expertise spans various critical areas that impact your online presence. One of the most essential is website management, ensuring your brand remains visible and competitive in an ever-evolving digital landscape. Let’s explore how a digital marketing assistant can benefit your business.
Website management
Your website is your online presence; in most cases, it is a first impression for customers; however, besides the massive competition, where your site ranks can dramatically affect your success (or be part of your failure). You must update your site regularly, optimizing the text and images to ensure everything adheres to the latest SEO best practices. This is a laborious and specialized task, but a virtual digital marketing assistant can complete such tasks to ensure the site operates optimally and attracts more clients.
While website management ensures a solid online presence, maintaining active and engaging social media profiles is just as crucial to connecting with your audience.
Social media management
Being on various social media channels allows a company to reach its niche clientele wherever they are. Such management helps to build trust in the brand and addresses customer concerns. Performed correctly, social media management can be beneficial to a business.
This aspect of your business can easily be outsourced. A virtual assistant will draft a social media calendar to ensure social media posts are released at the best possible times.
The virtual assistant can do this manually or use social media management tools. The virtual assistant will most likely engage with customers to promote your values and products while listening to their requests. With your social media presence under control, the next logical step is to focus on personalized communication through email marketing. This powerful tool remains one of the most cost-effective marketing strategies.
Email marketing campaigns
Email marketing is still a popular marketing tool that offers one of the best returns on investment. However, sending out emails can differ in effectiveness. Here, a virtual assistant will know some tricks to optimize your campaigns, thus ensuring the best outcome. Tasks include drafting the copy, adding visual images, scheduling the emails, and cleaning up the database to reduce inactive email addresses affecting the company’s spam ratings.
Building a relationship through email is one step, but providing valuable content consistently is equally essential. Blog management is a crucial area where a digital marketing assistant can support your content strategy.
Blog management
According to HubSpot, businesses prioritizing blogging are 13 times more likely to achieve positive ROI on their marketing efforts. A virtual assistant specializing in content can make this a reality for your business. Moreover, blogs are suitable for your SEO, which drives organic traffic to your website and can be more effective than paid advertising. Paid advertising will cause your traffic to spike; however, as soon as you stop, the traffic will dry up. In contrast, organic traffic will remain constant and climb if managed correctly. Writing blogs is not as easy as you might think – besides, it is time-consuming. Blog writing involves research, creativity, and editing. A digital remote assistant will find this an easy task. However, if you want to keep writing your blogs, your assistant can post and optimize the SEO for the best results.
Of course, great content is only helpful if it’s discoverable. That’s where SEO research comes into play, ensuring your efforts drive the traffic your business deserves.
SEO research
We have only touched on SEO, an essential feature of your website. You need to optimize your content for your audience. This means that the content on your site must be relevant to your market: search engines such as Google will mark you for your efforts. If you score well, search engines will increase your rating. Conversely, you will be penalized if you fail to adhere to the rules.
Nevertheless, your virtual assistant can conduct relevant keyword searches for you, which can be used on your site, blogs, and social media channels. Additionally, a virtual assistant can perform in-depth keyword research, uncovering valuable long-tail keywords that align with your business niche. For instance, businesses targeting long-tail keywords have up to a 12% higher conversion rate. With SEO research guiding your strategy, it’s time to implement that knowledge through effective content marketing—one of the most impactful methods to connect with your audience.
Content marketing
Content marketing includes blogs, but these are not the only marketing tools. It also includes social media posts, e-books, case studies, videos, infographics, and white papers. Each of these contents has its function, affecting the reader’s attention. As a digital marketing expert, Neil Patel says, “Content is the key to driving traffic. But without the proper optimization and strategy, it’s like shouting into a void.” This highlights the importance of having skilled professionals, like a virtual digital marketing assistant, managing your marketing strategies. However, the time taken to produce such content should be kept to a minimum and must prove economical. Your virtual assistant is the perfect person to tailor the content to your needs. While content marketing helps build long-term engagement, PPC ads offer immediate visibility. Combining both strategies can supercharge your digital marketing efforts.
PPC (pay-per-click) Ads
Paid ads are necessary. Even though SEO will be beneficial, remember that search engines will benefit those who support them. Placing ads on Google is a good idea. However, make sure you combine these with your Facebook ads. Such a parallel campaign can optimize your results, drive traffic to your site, or accomplish whatever you deem necessary. Your virtual assistant can take care of your pay-per-click campaigns. Your ad campaigns need to be visually compelling to stand out, and that’s where high-quality graphic design becomes indispensable in enhancing your brand image.
Graphic design
Visuals help to grab the attention of your audience. However, considerable skill is needed to produce great creatives. You can use free apps such as Canva; however, your results will be limited. In this case, a graphic artist can more accurately depict your brand. It would help if you had graphics for your website and social media channels, amongst other sites.
Keep your customers happy
Clients frequently engage with brands on social media platforms. Responding to all inquiries is not always possible; nevertheless, any negative complaints that can harm your brand must be captured and addressed. A virtual assistant can address these issues and ensure your customers realize your brand takes them seriously. Excellent customer service will help your brand grow. Once you’ve captured your audience’s attention with striking visuals, the next step is ensuring your customer interactions keep them coming back. Customer engagement is critical to maintaining brand loyalty. While customer satisfaction is crucial, understanding your competition is equally important. Competitor analysis can provide insights that give you an edge in the market.
Competitor analysis
By understanding what competitors are doing well, a virtual assistant can help you fine-tune your digital strategy, whether it’s by mimicking successful campaigns or finding gaps your competitors have missed. Researching your competition is part of understanding them and your client base. You would, for example, want to know why a client would jump across to your competition. This would mean understanding what they are doing better than you. Such knowledge can help you beat your competition. Let your virtual assistant research your competitors so that you can use any findings in your strategy to deal with this factor. The virtual research assistant can fine-tune your digital strategy. Once you clearly understand your competitors, you can explore new growth avenues. Affiliate marketing offers a practical approach to expanding your reach through partnerships.
Affiliate marketing
Affiliate marketing can boost revenue streams by partnering with influencers or content creators. Research shows that businesses see a 15-30% increase in sales with an effective affiliate marketing program. You should consider affiliate marketing to improve your chances of being noticed in different domains. A remote assistant can build relationships with potential partners to boost your brand. Here, the assistant will make use of affiliate marketing software. Another option is not to partner with others but to start a referral program − the virtual assistant will also be able to manage this type of program.
Create email newsletters
Email marketing using newsletters aims to convert consumers to customers and build brand loyalty. Using newsletters, a company can promote discounts, offer special promotions, display new products, reflect content, and provide other developments. A virtual assistant can be used to optimize these newsletters to gain maximum reach with tools such as Active Campaign, MailChimp, etc. Alongside affiliate marketing, email newsletters remain one of the most consistent ways to nurture customer relationships and promote your offerings.
Editing and proofreading
Besides hurting your brand, grammatical errors can also harm your brand. Google also penalizes content for spelling errors. A virtual assistant can proofread the copy to ensure it is correct before releasing it. Aside from the specific tasks a digital marketing assistant can handle, hiring one has broader benefits. These additional advantages include productivity boosts and reduced stress for your team.
Additional benefits
Besides the practical benefits a virtual assistant offers, such a person can also help boost productivity. By outsourcing tasks like social media management and content creation, businesses can reduce marketing overhead by up to 30%, freeing resources for strategic initiatives like product development or market expansion. Moreover, the assistant can forestall any possible burnout by reducing the stress level for you and your team. You and your team can focus solely on your core tasks rather than also on low-level tasks that can reduce productivity. You can focus on your strengths, augmenting the talent of your team. This will allow you to scale your business more quickly.
Apart from saving time, you will also save money by reducing your operational costs. Hiring a virtual assistant is thus an economical staffing solution. It also allows a business to gain the talent needed to perform the work. For instance, this requirement can be outsourced if graphics skills aren’t within your talent pool. With so many advantages, it’s clear that a digital marketing assistant can revolutionize your business operations. Now, let’s summarize why this could be the next big step for your company.
Wrapping it up: Why Hire a (Virtual) Digital Marketing Assistant?
A digital marketing assistant can be of enormous benefit. You can complete tasks by outsourcing them. Such will cost you less than doing it yourself and free up your time. Incorporating a digital marketing virtual assistant into your strategy can streamline your processes, increase your ROI, and scale your business more effectively. Contact Aristo Sourcing today to see how our virtual assistants can take your digital marketing to the next level.
If you are unsure about this route or need help with the process, book a complimentary call with our outsourcing expert. Aristo Sourcing is here to assist you through your outsourcing process and afterward.