Posting the odd post on Instagram or Facebook is just not good enough anymore, especially if you want to build your brand to increase your sales. You need a strong social media strategy to stand out from the competition, never mind over the social media noise. Going it alone in most cases takes you in the wrong direction. Startups and other business owners have begun to realize the efficacy of hiring a virtual assistant for social media marketing. In this article, we explore this game-changing strategy.
What can you expect from a virtual assistant?
A virtual assistant is not an employee, but a remotely located consultant who undertakes tasks for a business. In this particular case, a company would hire a virtual assistant to complete social media marketing tasks. Also, social media assistants will be able to manage your social media platforms for you. These platforms can range from Facebook, Instagram, TikTok, and Twitter. Tumbler, LinkedIn, and too many others. Moreover, an expert virtual social media assistant will know the types of audiences on each of these platforms. The virtual assistant will match the tone and wording to the audience on separate channels. While your virtual assistant manages the social media channels, they free you up to do your core work. Below are a few social media virtual assistant jobs that a virtual social media assistant can take care of.
Connect with your consumers
The major benefit of social media is that you can connect directly with your target audience. You can also expand your market. New clients and friends of your target audience can thus be reached. But there is more than just creating an image before copying and pasting it. A virtual assistant will read the market to gain insights into the best tone and words to use. Such a person will create the campaign, schedule all the posts, and conduct an analysis of their marketing efforts. Additionally, they will respond to comments, and share content, all to grow the followers.
Your virtual assistant for social media marketing will also be able to create your social media strategy. This strategy is the plan of action the social media campaigns want to employ. More so, this strategy will have a clear understanding of the target audience, the competition, and the tools or tactics that will be used to reach these goals. Moreover, your social media assistant will know how to use hashtags to gain more traction online. Social media channels such as Facebook, Twitter, Pinterest, and Instagram use hashtags. These hashtags assist people to find your posts and increase your chances of having your content shared.
An important part and critical component of any social media strategy are using paid ads. These can be paid advertising on Facebook (which includes Instagram), but also on other channels, namely, Twitter and LinkedIn. However, when you upload any paid ads on Facebook, you also need to upload a similar range of ads on Google to boost your results. And if you think that organic ads suffice, think again. There are about 2.89 billion users on Facebook, monthly. Facebook favors paid ads over organic ads. In fact, Facebook has caused a 52% drop in organic ads, compared with paid ads. This means that the best results will be achieved via paid ads.
Manage your influencer marketing efforts
Using influencers to promote your products is still commonplace. However, managing influencers to ensure that they complete their tasks, and represent your brand correctly, can be daunting and time-consuming. Your virtual assistant can perform this task to ensure that using social media influencers benefits your brand.
Although not all virtual assistants for social media marketing are able to edit, there are some that can. Otherwise, there are virtual editing assistants who can complete these tasks. This would involve editing videos and/or photos to be used on various social media channels. The social media jobs would include ensuring that the videos are in the right formats and are also the correct length for each of the social media platforms.
Content is not just the copy that would be attached to an image for a post. However, content would also be an SEO strategy to drive traffic to your website. This would include landing pages; also tools such as adding and managing a blog. Yet not only blogs can add value. Other sources include infographics, white papers, and case studies.
If you think hiring a virtual assistant to manage your social media marketing is pricey, think again. Hiring such a person is less expensive than hiring an onsite employee. They also cost less than it would cost you to do the work yourself. Especially over the long term, the costs of hiring a remote assistant save a business up to 70% on their business overheads. However, if you are unsure about hiring a virtual assistant, and whether this will be right for you and your company, do contact our outsourcing expert. Let our expert guide you and offer you straightforward advice that will help you grow your business. Book your complimentary consultation today – and find out whether outsourcing your social media marketing is the right route for you.
Aristo Sourcing is an award-winning, global, outsourcing company that, since 2014, has been helping businesses to scale successfully. Moreover, Aristo Sourcing is able to source high-quality talent for most roles. Learn more about Aristo Sourcing here, and how we work.