Content creators and influencers have become more popular over the past few decades. Much of this rise has to do with marketing companies acknowledging the benefit of using influencers to attract target audiences for their marketing campaigns. However, the transition to a much more consumer-driven world has increased the workload, and time has become a valuable commodity. This is where an influencer personal assistant comes in – to take an influencer’s brand to the next level.
Social media & influencers
Nearly 45% of the world’s population uses one or another social media channel. This massive market is enormously valuable for marketing executives needing to please their demanding clients. However, it’s not just about content – there are goals that should be reached. But what is certain is that there is a great relationship between influencers and marketing executives wanting to use social media to reach a niche market.
The supremacy of the influencer
Influencers’ drive is greatly based on the number of followers they have. The norm is that numbers open at around 100 000 followers, escalating to the millions. Influencer marketing is also a good levelling field. Some influencers are television reality stars such as Kim Kardashian with 311 million followers, or models such as Gigi Hadid (74.2 million followers). Khaby Lame, with 35.7 million followers became known for his hilarious facial expressions doing everyday tasks. However, there are many other people like Khaby with fewer followers, but producing interesting content their followers just love. Either way, one post on their core social media platform can reach millions, and their asking price to do this is not far different. For instance, a Mega-influencer which has 1 million or more followers can easily charge $10,000+ per post on Instagram and $2,500+ per post on TikTok.
Social media as marketing tool
Over the recent years, social media has become a dominant marketing tool. Here people can be entertained, inspired, educated, and exposed to promotions. More so, most people will login to their various social media profiles and check out the latest tweet or post, to stay up to date. However, as a marketing tool, influencers must manage their social media channels, optimising them so as to keep gaining more followers. If they don’t, they damage their own brand; large brands will then not approach them to market their services or products.
Meet the virtual assistant for influencers
There can be immense pressure on social media influencers to get everything done. However, time can be an issue, and some tasks can pile up, causing a bottleneck of tasks not fulfilled or simply pushed to the side. A personal assistant can be heaven-sent for influencers, helping them to stay organised and to grow their own brand.
Sort out social media content
Arranging content for your social media calendar can be time-consuming; however, a personal assistant can help to devise content. More so, they can assist to prepare the content according to the guidelines of the various social media channels. Additionally, they can help with scheduling the content to go live during optimal times so that the influencer reaches the maximum number of followers. Other tasks a remote assistant can help with include creating infographics, editing videos, and even writing blogs. What this means for the influencer is better time management.
Engage with followers
Creating a good bond with followers on social media means that you need to engage with the followers. However, having thousands, if not millions, of followers makes responding to every comment a challenge. This is why many influencers delegate this task to a virtual assistant to do for them. Also, if there are extremely negative comments, then the influencer will not be daunted by these, as they will quietly be addressed by the virtual assistant. What this does is maintain a healthy self-esteem and keep their motivation unaffected. More so, followers can differ, depending on the platform. For instance, the audience on Instagram will differ from those of Onlyfans. With Onlyfans, creators are paid for their mostly adult content; having a dip in motivation can mean a drop in income.
Assist with the influencer’s marketing strategy
A social media influencer assistant can permit the influencer to focus more in-depth on their campaigns and content. Content can thus be enhanced and properly edited, to be more effective. The virtual assistant can gather the analytics which will indicate what has worked and what has not work. The influencer will then know what type of content to produce more of, and what to exclude. A virtual assistant can also help to research current trends and note what the competition is up to. The influencer can thereafter produce even better content than the competitors.
An influencer will have a busy schedule, being involved in various meetings with brand and marketing managers. Being organised is key. The influencer’s virtual assistant can manage this demanding schedule, no matter where the influencer might be. More so, this will support a positive presentation of the influencer, so that they never miss a meeting. In some cases, would-be brand influencers have lost out simply because they missed a meeting. However, in managing the influencer’s schedule, they can also sort out their email inbox – someone might make changes to a meeting; the virtual assistant can immediately update the schedule.
The bottom line
A virtual assistant can be extremely helpful to influencers. Much of the help relates to assisting with admin-related tasks, however, help can also include more strategic work. The goal of this assistance is to allow the influencer to manage more collaborations and more marketing campaigns, as this means more income. More so, a personal assistant can help an influencer to be more organised, freeing up their time so that they can do more and grow their follower base even more rapidly.