Digital marketing has become an integral part of marketing. Not only does digital marketing allow a business to reach its customer directly, but it costs much less than traditional marketing. It does, however, require careful planning for it to be successful. Moreover, businesses are opting for digital marketing VA services to handle the digital marketing. This as it’s mostly is more affordable. In addition, however, the digital marketing strategy of any business needs ongoing attention; this can make it time-consuming, distracting owners from their core focus.
What is a digital marketing VA?
A digital marketing VA or virtual assistant is a person who aids a business marketing team. However, unlike an onsite digital marketer, a virtual digital marketing assistant costs a business only a fraction of the full-time wage. Such an assistant works remotely, completing various tasks related to digital marketing.
The tasks linked to a digital marketing VA service
There are various tasks a virtual assistant can complete, from social media to keyword research. Here are the main tasks:
A proven and effective means of driving traffic to your website is through search engine optimization (SEO). This technique is more effective than paid advertising in the long run. One of the tasks a virtual assistant can do in terms of managing the SEO is to conduct keyword research. Having the right keywords improves your chance of success, and increases your traffic.
Content marketing, although dipping in importance over the past few years, has come back into the limelight. Also content marketing is also linked to SEO, in that good content can increase traffic to your website. Google will be seeing you as the authority on the topic you are covering. However, the keyword is consistency – which makes content marketing a good task to outsource. Plus, you can ensure that there is no break, but just ongoing great content that is released. Also, the VA can proofread and ensure that the info is correct before posting it.
Email marketing is one of the most effective forms of marketing, especially if you have an established business, with consumers at the lower end of the marketing funnel. Here the virtual assistant can create newsletters to promote events, or your products and services.
Social media marketing
Over the decades, social media has come from nowhere to playing a prominent role in the marketing strategy of most companies. Moreover, clients are more inclined to buy from a company that is on social media than from those that aren’t. However, it can be time-consuming to ensure that the business is well presented on the most important social media channels, such as Facebook, Instagram, Twitter, and LinkedIn.
A VA can also maintain your website, especially if you have an online shop. More so, they can promote the products, and draw new clients to your eCommerce store. This can be achieved through email campaigns and by using social media channels, but also per paid ads.
If you want to reach the maximum of people in a short period, paid ads on Google is a useful app. Paid ads can also help to drive traffic to your website, and to the landing pages you want potential customers to visit. Here the virtual assistant will apply a pay-per-click (PPC) campaign strategy.
The benefits of digital marketing virtual assistant services
Hiring a virtual assistant can do more than simply save you up to 70% of your regular business expenses. In fact, the benefits that a remote assistant can bring to a company can help it scale up faster. Therefore not only will your profit margins be boosted but you will beat off your competitors more readily. Here are some of the benefits:
Increased customer satisfaction
Customer satisfaction can make or break a brand. It is rare for a business to survive if it provides poor customer service. For that reason businesses hire call-centre agents to enhance their customer services. In many cases, a business outsources this task simply because this is much more affordable. Anything added to a product or service will make it more expensive, therefore going for the less expensive option is advisable. Customer service agents can address the concerns of the client on the spot, and deal with any negative complaints. Doing it this way can avoid having these issues land in the public domain, such as on a social media channel.
Effectively engaging with your audience
Posting on social media and writing good content isn’t enough – you need to engage with your clients. This is not just so that they can feel noticed, it can help your ranking and how the social media algorithms work. The more comments there are below posts, the more important your profile will be viewed by these social media platforms. Moreover, having clients waiting for a reply to their email or call is simply rude. Clients will likely have a negative impression of you and your brand. Prevent that – hire a virtual assistant to make your social media engagement!
Prioritize your roles better
Some business owners believe that they are able to multitask, but in reality what multitasking does is dilute your strengths and weaken your effectiveness. However, if you are able to focus only on what you should, you will be more productive and be able to make more rapid headway. Therefore, delegating the low-level and the digital marketing tasks to a virtual assistant would mean freeing up more of your time. Plus, you can then focus on your core work. Linked to this is preventing burnout – because you will not multitask. In fact, you will not become a victim of your own poor choices. Thus creating a healthy work environment for yourself, and also your core staff.
Grow your capacity
Start-ups especially have the desire to scale, but are faced with the reality of insufficient funds to hire additional staff, and lacking the skill set to expand. However, what hiring a virtual assistant can do, is to onboard additional skills without the added expense. Risks are also removed − if something fails, the company is not stuck with newly hired staff. More importantly, if your marketing department lacks PPC skills, this can easily be added to the team by hiring a virtual digital assistant. You can then scale your business much more rapidly.
Help to retain your top staff
If might sound odd hiring a virtual assistant to avoid having your onsite team resign. However, what a virtual assistant can do for your core team is to take over those annoying admin-related and low-level tasks that businesses delegate to their staff. All these tasks must be accomplished, despite not really being part of their job description. The result is staff with reduced morale, and some suffering from burnout. However, removing these tasks means that the core team can focus on what they were hired to do, thus be more productive, remaining longer at the company.
Get your digital marketing VA services today!
If you want to grow your digital marketing team and overall be able to accomplish more, you need to hire a virtual digital marketing assistant. Such a hire can manage your social media channels, run your PPC campaigns, make sure that your website is up-to-date, and more. Your marketing team can also work smarter, rather than harder. Therefore you will be able to boost productivity and the overall morale of your core team. This will you save on salaries, while allowing you to take on more contracts, gaining the added skill sets needed to complete these projects. When you are ready, or even if you are not totally sure of your needs, we suggest that you book a complimentary call with our outsourcing expert.
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With more than a decade’s experience of assisting the biggest BPO companies globally, our team will be able to provide you with solid advice that you will need to make an informed decision. We are here to help you. Therefore, book your call today!