Digital marketing has become an integral part of marketing. Not only does digital marketing allow a business to reach its customers directly, but it costs much less than traditional marketing. It does, however, require careful planning for it to be successful.
Moreover, businesses are opting for digital marketing VA services to handle digital marketing. This is why it’s mostly more affordable. In addition, however, the digital marketing strategy of any business needs ongoing attention; this can make it time-consuming, distracting owners from their core focus.
What is a Digital Marketing VA?
A digital marketing VA or virtual assistant is a person who aids a business marketing team. However, unlike an onsite digital marketer, a virtual digital marketing assistant costs a business only a fraction of the full-time wage. Such an assistant works remotely, completing various tasks related to digital marketing.
The Tasks Linked to a Digital Marketing VA Service
There are various tasks a virtual assistant can complete, from social media to keyword research. Here are the main functions:
SEO
Search engine optimization (SEO) is a proven and effective way to drive website traffic. In the long run, this technique is more effective than paid advertising.
One of the tasks a virtual assistant can do to manage SEO is to conduct keyword research. Having the right keywords improves your chance of success and increases your traffic.
Content Marketing
Content marketing, although dipping in importance over the past few years, has come back into the limelight. Also, content marketing is linked to SEO because good content can increase traffic to your website. Google will see you as the authority on the topic you cover.
However, the keyword is consistency, making content marketing an excellent task to outsource. Plus, you can ensure no break, just ongoing great content released. Also, the VA can proofread and provide correct information before posting it.
Email Marketing
Email marketing is one of the most effective forms of marketing, especially if you have an established business with consumers at the lower end of the marketing funnel. The virtual assistant can create newsletters to promote events or your products and services here.
Social Media Marketing
Over the decades, social media has come from nowhere to play a prominent role in the marketing strategy of most companies. Moreover, clients are more inclined to buy from a company on social media than those who aren’t. However, ensuring the business is well presented on the most important social media channels, such as Facebook, Instagram, Twitter, and LinkedIn, can be time-consuming.
Website Management
A VA can also maintain your website, especially if you have an online shop. They can promote the products and draw new clients to your eCommerce store through email campaigns, social media channels, and paid ads.
Google Ads
If you want to reach the maximum of people quickly, paid ads on Google are a helpful app. Paid ads can also help drive traffic to your website and the landing pages you want potential customers to visit. The virtual assistant will apply a pay-per-click (PPC) campaign strategy here.
Benefits of Digital Marketing Virtual Assistant Services
Hiring a virtual assistant can do more than save you up to 70% of your regular business expenses. A remote assistant’s benefits to a company can help it scale up faster. Your profit margins will be boosted, and you will beat off your competitors more readily. Here are some of the benefits:
Increased Customer Satisfaction
Customer satisfaction can make or break a brand. It is rare for a business to survive if it provides poor customer service. For that reason, enterprises hire call center agents to enhance their customer service. A company often outsources this task simply because it is much more affordable. Anything added to a product or service will make it more expensive, so going for the less expensive option is advisable.
Customer service agents can immediately address the client’s concerns and deal with negative complaints. This can prevent these issues, such as on social media channels, from becoming public.
You are Effectively Engaging with Your Audience.
Posting on social media and writing good content isn’t enough—you need to engage with your clients. This is not so they can feel noticed; it can help your ranking and understand how social media algorithms work. The more comments in the posts below, the more critical these social media platforms will be in viewing your profile.
Moreover, having clients wait to reply to their emails or calls is rude. Clients will likely have a negative impression of you and your brand. Prevent that – hire a virtual assistant to make your social media engagement!
Prioritize Your Roles Better.
Some business owners believe they can multitask, but multitasking dilutes their strengths and weakens their effectiveness. However, deciding what to do will make them more productive and make rapid headway. Delegating the low-level and digital marketing tasks to a virtual assistant would free up more of their time.
Plus, you can then focus on your core work. This prevents burnout because you will not multitask. You will not become a victim of your own poor choices, thus creating a healthy work environment for yourself and your core staff.
Grow Your Capacity
Start-ups especially desire to scale but face the reality of insufficient funds to hire additional staff and lack the skill set to expand. However, what hiring a virtual assistant can do is to onboard other skills without the added expense. Risks are also removed − if something fails, the company is not stuck with newly hired staff. Hiring a virtual digital assistant can easily add this to the team if your marketing department lacks PPC skills. You can then scale your business much more rapidly.
Help to Retain Your Top Staff.
If it might sound odd, hire a virtual assistant to avoid having your onsite team resign. However, what a virtual assistant can do for your core team is to take over those annoying admin-related and low-level tasks that businesses delegate to their staff. All these tasks must be accomplished despite not being part of their job description.
The result is staff with reduced morale and some suffering from burnout. However, removing these tasks means that the core team can focus on what they were hired to do, thus being more productive and remaining longer at the company.
Get Your Digital Marketing VA Services Today!
If you want to grow your digital marketing team and overall be able to accomplish more, you need to hire a virtual digital marketing assistant. Such a hire can manage your social media channels, run your PPC campaigns, ensure your website is up-to-date, and more. Your marketing team can also work smarter rather than harder. You will be able to boost productivity and the overall morale of your core team. This will save on salaries while allowing you to take on more contracts and gain the added skill sets needed to complete these projects. When you are ready or unsure of your needs, we suggest booking a complimentary call with our outsourcing expert.
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With more than a decade’s experience in assisting the biggest BPO companies globally, our team will be able to provide you with solid advice that you will need to make an informed decision. We are here to help you. Book your call today!