Considering, or already selling on Amazon? The benefit of selling on this eCommerce platform is that you need not worry about clients: it is such a huge platform. Clients also trust this eCommerce channel. More so, its website functionality is great, so too is the simplicity of it’s operation. That said, the fees are a bit high. There are also strict customer service rules to follow, and you will have minimal control personally. The biggest concern is that your brand will be competing against itself – as the products on Amazon normally are better priced. That said, it is still a great platform to be on. Hiring a virtual assistant for an Amazon account would help to make the process easier for you. Before you hire a virtual assistant, there is a question you need to ask yourself: When is the right time to hire a virtual Amazon assistant?
When is the right time to hire a virtual Amazon assistant?
Most businesses tend to hire a virtual assistant when their company has become large enough to warrant this, when their workload is becoming excessive. Yet many businesses make the mistake of not hiring early enough. A virtual assistant can complete the same work as an on-site hire, but at a fraction of the cost for the business owner. Therefore the business owner will be saving both money and time. Such resources can then be spent on expanding the company or even investing in another startup.
What can an Amazon virtual assistant do?
The tasks assigned to an Amazon VA depend on the business owner. Common tasks set are from marketing to offering great customer service.
In terms of digital marketing, a virtual assistant can help with the content development. This includes writing of articles and writing the product descriptions, the social media posts, and the website copy. Besides writing content, a VA can help with infographics, videos, and graphics for social media channels, as well as with marketing campaigns. The social media management is a strong skill for such assistants. A remote assistant can also help with running competition reviews, using the data to enhance the company marketing strategy. Additionally, a virtual worker can help with paid media ads, with seasonal discounts, and with sales.
An Amazon virtual assistant job would also include offering great customer care. This is key, since 75% of clients will buy a brand if the perception of their client care is good. Moreover, a virtual Amazon assistant can enhance the current customer service. This can be done both by answering enquires and resolving disputes. Stats prove that 75% of customers will continue to purchase from a brand that delivers a consistent service experience across platforms. What is very important is to ensure that the social media channels are managed. Clients want to know they can reach out, and that the business will respond to them.
Sourcing great products
An Amazon VA can help with sourcing new products. This will be done while still adhering to standards; all of this whilst also keeping down the costs. This is key when the business is an Amazon FBA. To source products there are various sites from wholesale, to drop shipping, retail and online arbitrage, white label products, and from other ecommerce sites like Alibaba.com. In addition, products can be sourced from thrift stores and from auctions.
Products that are out of stock represent a loss of income. Your virtual assistant would help to ensure that the inventory is kept up to date. This is of great benefit to customer service, the client experiencing fewer frustrations. The virtual assistant will ensure that you do not overstock items that do not sell well. This saves spending capital on stock that does not move.
Optimizing the Amazon page
A qualified virtual assistant for Amazon will have a good grasp of SEO. As such, the remote assistants will be able to search and locate the right keywords, including long-tail keywords. These keywords will help to maintain the listing higher on the search listing. This will also aid the product to stand out from the competition.
Negative reviews are sometimes posted on Amazon. Even though Amazon aims to control fake reviews, there are companies that hire content writers to draft reviews for them. They then post these negative reviews, together with positive reviews, to impact the sales. This aims to hurt the competition, mostly through creating a sense of doubt about their product. Simultaneously, the company posts positive reviews of their own product. New clients scan the reviews and customer comments before deciding whether to buy a product. Moreover, these negative reviews can damage the brand’s value. The Amazon virtual assistant job is there to moderate these comments. They can report fake reviews and comments to help the clients. This will also help the customer service. Clients will trust a company that cares about its clients.
Rounding it up
An Amazon virtual assistant can help a business owner – mostly to ease the stress levels. An Amazon virtual assistant job is multifunctional. As seen above, a virtual assistant is able to complete a wide array of tasks. Such an assistant is therefore a massive asset to the business and the business owner. Owners can relax about the quotidian management of the business, and spend time on the matter of upscaling.
Your next step
When you are ready or need more information, we suggest you book a call to our outsourcing expert. Our expert will guide you and offer you valuable information, which will put you on the right path to success. Do not delay – book your complimentary call today!