What Does a Pinterest Virtual Assistant Do

Before answering what a Pinterest virtual assistant does, you should understand a bit more about Pinterest. Pinterest is a great place to find content to share on your boards, but it doesn’t have to be a one-way street. You can also use Pinterest to help you find out what people are interested in and what they’re looking for—information that can be valuable if you’re running an ecommerce business or trying to market something. More so, with more than 445  million active monthly users internationally, it is also a great medium to sell your service or product. Your Pinterest VA would come in handy to assist you with your marketing efforts on Pinterest. 

What Does a Pinterest Virtual Assistant Do

What is a Pinterest VA?

So, what is a Pinterest VA? A Pinterest virtual assistant can help you with your brand on the platform. The best way to use a virtual assistant or Pinterest VA is to give them the following tasks:

  • Pin content that they find relevant and helpful for your audience. This could be anything from blog posts, videos, or even products that fit your niche.
  • Respond to comments on pins they’ve created. If a pin gets many words, people are engaging with it and could be interested in engaging further with you. Your virtual assistant can respond by asking questions or offering more information about what’s being discussed in the comment section of their pin.
  • Create boards based on keywords and topics relevant to your niche or business goals (below).

How to use a Pinterest Virtual Assistant

One of the most important things to consider when hiring a Pinterest virtual assistant is what you can expect from the service.

How to use a Pinterest VA

A Pinterest VA will help you create and manage your company’s profile on Pinterest. They will also create boards that align with your business goals and pin content that attracts new customers.

How to find a Pinterest VA

When looking for a PVA, ensure they’re familiar with all of the major social media platforms (Facebook, Twitter, Instagram) so they can maximize reach across networks.

Hiring a Pinterest Virtual Assistant

If you don’t have any experience using VAs or need help finding one, several websites specialize in connecting those who need assistance with VAs who are qualified for the job.

What can I expect my VA to do on Pinterest?

As a virtual assistant, you can expect to complete the following tasks:

Pinning content from your blog or website

If you have a blog or website, this is an efficient way for people to discover it. You can also pin original content that’s relevant to your audience.

Creating boards and adjusting their settings

A good Pinterest account has many boards with different categories and subcategories, so it’s essential to be familiar with how they work before diving right in.

If necessary, set up an account with the company. 

This step is usually necessary if the client isn’t already signed up on Pinterest; however, if they are already signed up but need help setting up their profile page or creating groups, Pinterest boards, secret boards, or others, this could also fall under your duties!

What Does a Pinterest Virtual Assistant Do - the tasks list

A Pinterest VA should have at least five accounts in place

As a Pinterest VA, you will set up multiple client accounts. Each of these accounts must be set up in a way that ensures that they do not overlap with each other. Below are some suggestions for how to ensure that you have five (or more!) active Pinterest accounts:

Name and avatar

Use a different name for each account and upload an avatar of the brand’s logo so it looks official.

Email address

Use a separate email address from previous ones to avoid confusion

Phone number

Change this number as well, if necessary, to make sure it doesn’t match any other profile or page on the site (you can use Google Voice)


Set up profiles in different locations around the country or world depending on where your audience is located (you can also add this information later, but it’s helpful during initial setup)

Profile picture

Make sure that each picture is unique across all accounts

Should your VA create pins for you or just schedule them?

A Pinterest virtual assistant takes care of the pinning for you so you can focus on other things. However, some people prefer to do it themselves or with the help of some person who knows what they’re doing, like a virtual assistant.

If you choose to create  your pins and boards, here are some tips:

  • Make sure they are relevant to your business and brand. If not, they won’t generate any traffic or sales.
  • Properly use hashtags; don’t overdo it because that could make the post look spammy and reduce its reach on Pinterest.

You can use a Pinterest virtual assistant to do all your pinning and board curation, freeing up your time to focus on the activities that matter.

Imagine using your time more efficiently, saving money, and even saving mental energy. With a Pinterest virtual assistant, you can do all of these things.

A Pinterest virtual assistant will give you back the time that would otherwise be spent on pinning and board curation so that you can focus on the activities that matter to your brand and business. And when it comes time for what matters most—revenue-generating tasks like creating content, managing social media accounts, or taking care of other essential duties—you’ll have more energy because the grunt work has already been done!

The bottom line about what a Pinterest virtual assistant do

Therefore, Pinterest VAs are a great way to get even more value out of your social media marketing efforts. They can help you grow your accounts, engage with followers, and keep up with the latest trends in your niche. The best part is that there are many different ways to utilize their skills so that it won’t cost you much time or money!

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