Popular Pinterest Boards: What are the Most Popular Pinterest Boards?

Last Updated on September 13, 2023

Pinterest is a social media site that allows users to post images of things they like, including food, clothes, and design ideas. According to Pinterest’s own statistics, 65% of Pinners are female, and 85% are under the age of 35. However, some boards are more popular than others – but which are the most popular Pinterest boards? 

So what types of boards do women on Pinterest like most? The answer might surprise you—and help you understand your customers’ interests better than ever before. For example, suppose someone pins an image of a cake recipe or a travel destination regularly enough (and their followers keep repinning it). In that case, there’s probably something about those images that resonate with them deeply. What does this mean for retailers? Well, if you can figure out what types of content resonate most strongly with your target demographic by looking at these top pins—everything from recipes to fashion—you’ll know exactly where to spend your advertising dollars when it comes time for marketing campaigns!


One of the popular Pinterest boards is fashion. Fashion is a broad topic that includes clothing, accessories, and makeup. It’s also one of the most popular subjects on Pinterest—for a good reason. Fashion is a great way to showcase your personal style and express yourself. As trends change over time, it can help you stay ahead of the curve when it comes to dressing yourself up in new ways.

It’s important to note that fashion isn’t just about getting dressed up fancy; it’s also about interestingly wearing your clothes—think accessories! There are so many pins showing women how they can make their outfits more unique by adding scarves or necklaces into their wardrobe mix!

Fashion may seem like something reserved only for those who spend hours each day planning what they will wear before going out into public (or even just heading down the street). Still, anyone can get started with this kind of board on Pinterest because you need inspiration from others who have done similar projects beforehand! You’ll find many ideas here ranging from products sold online to DIY projects made by other users within these communities themselves.”


Quotes are a popular (and one of the popular Pinterest boards), straightforward way to get your message across on Pinterest. Also, quotes can be motivational, inspirational, or just plain funny. They can be about life, love, family, friends, or work. Quotes can even be from famous people or regular people with something important to say. For example:

  • “You know you’re in love when you see the world in her eyes and her eyes everywhere in the world.” – David Levesque
  • “I’m not lazy… I like to lie around all day doing nothing.” – William Shakespeare

Nail art

Nail art is a big trend right now. It’s easy to find inspiration on Pinterest; you can use it to express your personality and show off your sense of style. It’s also a great way to try out new colors! If you love nail art, here are some popular boards that might inspire you:

Nail art for beginners

This board has some simple designs for beginners who want to learn how to do their nail art but aren’t sure where to start.

Rainbow nails

This board has lots of colorful and intricate designs, so it’s perfect if that’s what you’re looking for!

Women’s style

Women’s style is a popular board and one of the popular Pinterest boards, with more than 1 million followers. This board includes fashion, beauty, and lifestyle pins. Women’s style pins are often inspirational, encouraging women to feel confident about themselves and their bodies. They also tend to be about self-care: how to care for yourself physically and mentally to live your best life.

Home decor

While not all of these categories are as popular as others, they’re all worth a look. Home decor is a popular category on Pinterest, including interior design, furniture, and other home decorating ideas. It’s also a big category for DIY projects that you can use to spruce up your own space. Some popular pins in this category include tutorials for turning dollar store frames into custom wall art or making an easy DIY laundry room organizer out of scrap wood and pegboard clips. If you’re looking for inspiration to arrange your space, check out boards like “Home Office Organization” or “Living Room Ideas.”

Hair ideas

A popular Pinterest board that lets you in on the latest trends, Hair Ideas has over 5 million followers. The hair industry is a multi-billion dollar one, so it only makes sense that there would be a lot of interest in it. People are looking for ways to express themselves through their hair and how they wear it. This board is full of ideas regarding different types of styles, cuts, and products to use on your hair. You can also find ideas here if you’re looking to start growing out your natural color or spice up your old look with some highlights or lowlights!

If you’re interested in trying something new with your tresses but don’t know where (or even how) to begin, this Pinterest board might be just what you need! It offers endless inspiration from top stylists worldwide who specialize in all kinds: shortcuts for men, long locks for ladies, braids galore – whatever type suits your needs best!

Design & illustration

Design and illustration are great ways to show off your creativity, so it’s no surprise that they’re some of the most popular types of content on Pinterest, as one of the popular Pinterest boards has a niche audience. With an audience that already loves to share images and ideas, Pinterest is an excellent platform for designers and illustrators to promote their work.

By pinning inspirational images from other artists and photos of your art pieces, you can use Pinterest to find inspiration for future projects or enjoy some pretty pictures!

Wedding ideas

The wedding industry is significant, and Pinterest is the number one place for brides to get their inspiration. Whether you’re a bride-to-be or enjoy browsing wedding ideas, Pinterest can help you find the perfect venue, photographer, and more.

Wedding planning has changed drastically over the years. You no longer have to sit through an hour of slide shows at your local bridal fairs; instead, Pinterest will help you sort through thousands of images from around the web in just seconds flat!

It’s no surprise that wedding planning is such a popular topic on Pinterest: weddings are one of life’s most memorable moments—and it’s essential to get them right! The app lets users organize photos based on themes like “wedding invitations” or “wedding venues” so they can find exactly what they want quickly when searching for inspiration online, whether they are looking for tips on how much money should be spent on flowers versus catering services (for example).

Holiday crafts

Holiday crafts are a great way to get into the holiday spirit. While it may seem like nothing more than a fun activity for the kids, adults can benefit from these projects and make some pretty cool things.

Holiday crafts are perfect for those who love to craft but don’t have much time or money. They can be made with children, if you’d like, or enjoyed by anyone who wants to celebrate their favorite holidays.

Food & recipes

Pinterest is a great place to find recipes, whether you’re looking for something new or just curious about what’s popular. There are many different recipes on Pinterest, including ones that are easy to make and others that require more advanced cooking skills. The best part is that there’s something for everyone: healthy meals and snacks, desserts (which often double as snacks), and even some bizarre foods that’ll make you look like a pro chef in front of your friends! If you’re hosting a party or celebrating an event like the 4th of July or New Year’s Eve, there are plenty of ideas so everyone can enjoy themselves at your party without worrying about what they’ll eat.

Regarding popularity, let’s say there are many people out there who love food!

The bottom line about the popular Pinterest boards

This list is just a partial sample of the many types of boards that people create on Pinterest. There are thousands more; each could be your next big idea or business venture. The trick is to figure out which type of board you want to start with and then find some good examples online to model your own after them. Moreover, your virtual assistant managing your Pinterest account can ensure that you get the pins you want. 


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