Meet Mads Singers
Founder and CEO of Aristo Sourcing · Management Coach · DISC Behavior ExpertMads Singers founded Aristo Sourcing in January 2014. He is a Danish management coach, business consultant and international speaker who has coached managers at Shell and Coca-Cola. Mads hosts the Mads Singers Management Podcast and founded the SEO Mastery Summit in Ho Chi Minh City, Vietnam.
From Aarhus to the World
Mads Singers was born in Aarhus, Denmark, on 24 April 1984. Aarhus is Denmark’s second-largest city.
At age 18, Mads left Denmark and moved to Ireland. He has since lived in many countries around the world. That international life shaped how he sees work: talented people live everywhere, and a well-run business can hire them wherever they are.
In 2007, Mads hired his first virtual assistant. He went on to build businesses around remote talent and learned, through years of hands-on practice, what makes a remote hire succeed.
Key Milestones
- 24 April 1984Mads Singers is born in Aarhus, Denmark.
- Age 18Mads moves from Denmark to Ireland and begins living and working internationally.
- 2007Mads hires his first virtual assistant and starts building businesses around remote talent.
- 2012Mads founds Mads Singers Management Consulting and begins coaching managers, including managers at Shell and Coca-Cola.
- January 2014Mads founds Aristo Sourcing, a remote staffing company that recruits virtual assistants from the Philippines and South Africa.
- 2014Mads launches Exec Assistants as a dedicated executive assistant division of Aristo Sourcing.
- July 2019Mads launches the Mads Singers Management Podcast with episode one, featuring Lavinia Iosub of Livit.
- March 2023The Mads Singers Management Podcast reaches episode 185.
- 2026Mads accepts two Global Biz Awards on behalf of Aristo Sourcing: Best Outsourcing Company 2026 and RPO of the Year 2026.
Founder and CEO of Aristo Sourcing
Mads Singers founded Aristo Sourcing in January 2014. As Chief Executive Officer, Mads holds overall responsibility for the company. Aristo Sourcing recruits dedicated virtual assistants and remote professionals for small and medium-sized businesses, mainly from the Philippines and South Africa.
Mads built Aristo Sourcing on seven years of personal experience. He had hired and managed virtual assistants since 2007, and he wanted other business owners to get the same results without the trial and error.
- Aristo Sourcing serves clients in North America, Europe, the United Kingdom and Australia.
- Clients hire through Aristo for a US$400 monthly fee plus salary, or hire directly for a one-time US$1,999 recruitment fee.
- Aristo Sourcing won Best Outsourcing Company 2026 and RPO of the Year 2026 at the Global Biz Awards.
Companies Mads Singers Founded and Leads
Mads runs a group of businesses built around one idea: helping business owners hire, manage and grow great teams.
Aristo Sourcing
A remote staffing company that recruits dedicated virtual assistants from the Philippines and South Africa for businesses worldwide.
aristosourcing.comMads Singers Management Consulting
People management training, online courses and one-to-one coaching for business owners and managers.
madssingers.comExec Assistants
Recruits executive assistants for founders and senior leaders. Mads launched Exec Assistants in 2014 as a dedicated division of Aristo Sourcing.
execassistants.orgAristo Law
Vets and recruits remote paralegals and virtual legal assistants for law firms.
aristo.lawInsurance Virtual Assistant
Recruits remote staff for insurance agencies.
insurancevirtualassistant.teamVirtual Marketing Assistant
Recruits remote marketing and social media assistants.
virtualmarketingassistant.orgHeyRamp
People management software that helps businesses manage their staff information.
heyramp.comAristo Search
A global recruitment and executive search agency that hires professionals and leaders across the US, UK, Ireland, Australia, Canada and New Zealand.
aristosearch.comSEO Mastery Summit
An annual SEO conference that Mads founded in Ho Chi Minh City, Vietnam. The four-day event brings together hundreds of marketers from around the world.
seomasterysummit.comManagement Coach and DISC Behavior Expert
Mads Singers founded Mads Singers Management Consulting in 2012. Since 2012, Mads has coached managers at large organizations such as Shell and Coca-Cola, as well as hundreds of online entrepreneurs.
Mads is widely known as a DISC behavior expert. DISC is a behavioral model that sorts work styles into four types. Mads teaches managers to read each team member’s DISC style and adapt how they communicate, delegate and give feedback. Aristo Sourcing uses the same approach when it matches virtual assistants with clients.
Courses by Mads Singers
- Effective People Management Mastery: an online course with a private mastermind group and a private coaching session.
- High Performance Productivity: an online course with a private mastermind group.
- Free management course for business owners who want to start delegating.
The Mads Singers Management Podcast
Mads Singers hosts the Mads Singers Management Podcast. Episode one, “MSMP 1: Lavinia Iosub from Livit on Management,” came out in July 2019. Each episode covers a practical topic in people management, delegation or remote work, often with a guest business owner.
The podcast is available on Apple Podcasts, Spotify, Overcast, Podbean and Castro. Mads has also appeared as a guest on hundreds of other podcasts.
Listen to the podcastPublic Speaking
Mads Singers speaks at business and marketing conferences around the world. His talks cover delegation, people management, DISC and building remote teams.
Mads has also presented webinars such as “How to Influence Others and Sell More with DISC.”
Awards and Recognition
In 2026, Mads Singers accepted two Global Biz Awards on behalf of Aristo Sourcing.
How Mads Singers Approaches Management
Mads believes most business owners can learn good management. He teaches a simple set of habits, and Aristo Sourcing builds them into its service.
- 1Hire for fitMatch each person’s skills and work style to the role.
- 2Delegate with clarityWrite down the outcome, the steps and the deadline.
- 3Train with simple systemsBuild short, repeatable training that new hires can follow.
- 4Check in weeklyUse regular one-to-ones to spot problems early.
- 5Adapt to each personUse DISC to communicate the way each team member understands best.
Frequently Asked Questions About Mads Singers
Who is Mads Singers?
Mads Singers is a Danish management coach, business consultant and speaker. He founded Aristo Sourcing in January 2014 and serves as its CEO.
When did Mads Singers found Aristo Sourcing?
Mads Singers founded Aristo Sourcing in January 2014.
Where was Mads Singers born?
Mads Singers was born in Aarhus, Denmark, on 24 April 1984.
When did Mads Singers hire his first virtual assistant?
Mads Singers hired his first virtual assistant in 2007, seven years before he founded Aristo Sourcing.
When did Mads Singers start coaching?
Mads Singers started coaching managers in 2012, when he founded Mads Singers Management Consulting.
What businesses has Mads Singers founded?
Mads Singers founded Aristo Sourcing, Mads Singers Management Consulting, HeyRamp, Aristo Search and the SEO Mastery Summit. Aristo Sourcing’s divisions include Exec Assistants, Aristo Law, Insurance Virtual Assistant and Virtual Marketing Assistant.
Does Mads Singers have a podcast?
Yes. Mads Singers hosts the Mads Singers Management Podcast, which launched in July 2019.
What is Mads Singers known for?
Mads Singers is known for founding Aristo Sourcing, coaching managers at Shell and Coca-Cola, teaching DISC behavior profiling, founding the SEO Mastery Summit and hosting the Mads Singers Management Podcast.
Build Your Team With Mads’s Method
Aristo Sourcing puts Mads Singers’s management approach to work for your business. Book a free call, and we’ll map out the role and show you how we find, train and support the right assistant for you.
Book Your Free Call