How to Create Pins & Boards on Pinterest

Last Updated on September 13, 2023

A ‘pin‘ is the digital version of a Post-it note. It’s a visual way of organizing and sharing content and can be used to promote your products, services, and ideas. You can create pins on Pinterest or import them from other sites. Here are some tips on how to create pins and boards on Pinterest, which your assistant can do for you.

Create a Pin and select an image

Add text to your pin. You can use the pin’s description to add more information about the pin or a call to action like ‘Shop now.’ Add a link to your pin if you want people who click through from Pinterest to be taken directly to another site (like a website or blog).

Add a call-to-action button that allows people who visit your board on Pinterest and hover over the pin you’ve created there to see something like this:

Adding images to Pins

To add an image to a pin, click the three dots (…) button in the upper right-hand corner of your design window. Select ‘Import.’

In this menu, you can select multiple images from your hard drive simultaneously (by holding SHIFT or CTRL while clicking) and dragging them into your pin’s design window.

You can also import an image by dragging it directly into your pin’s design area in the main browser window. The images will automatically scale themselves to fit within the space provided on the board. They will not stretch out of proportion or look strange as they would should they be imported as part of a text post.

If there’s too much text for an image to be readable within that space, try cropping it first before posting so that users won’t have trouble reading everything at once!

Remember that when adding multiple images into one pin like this—no matter what size each piece is when imported—it will always scale down proportionally so that everything looks good together!

Designing Pins

When you’re creating pins, each pin must have a headline (e.g., ‘pin it’), description (e.g., ‘brilliant tips for living with cats’), and link (e.g., your URL).

In addition to including text and links, you can draw people into your pin by ensuring that the image can be seen clearly—and that it is large enough to see without having to zoom in too much on a mobile device or tablet computer screen!

Ensure it’s intense when deciding what image you’ll use for your pinboard. An exciting composition with good color contrast will do wonders for helping people engage with your content—and increase their desire to click through into something else on Pinterest!

Try using grids when organizing images/text within an article, if possible. Not only does this look cleaner, but it also gives readers an easy-to-read structure without having too much information on one page.

This could be overwhelming − especially if there isn’t much time available before moving on to something else, such as checking out boards created by other users who found this interesting enough worth sharing 🙂

Pinterest’s guidelines for creating Pins

Pinterest has a set of guidelines to help you make the most of your pins and boards. These include

  • Guidelines for creating pins and boards,
  • Also, procedures for pinning content,
  • Guidelines for building profiles, business accounts, analytics, and advertising.

Creating boards on Pinterest

When creating a board for your business, make sure it is relevant to your business. If you’re a retailer, create boards with product images or pictures of the store.

If you’re a catering company, create boards with pictures of food or events you have catered for.

Ensure that the board has content related to your business and an image that reflects it in some way (for example, if I were a photographer who specialized in weddings, my board would probably feature photos from past weddings).

Choosing the proper board names and descriptions

Choose a name that is easy to remember and describes the board. Use keywords in the board name, but don’t overdo it. Include a call to action in the board description (such as ‘pin now’).

Make sure your pin descriptions are keyword-rich and include an image when possible.

Pinterest is an opportunity to create a space where your users can see all your content in one place.

It’s the perfect platform for expanding their reach by approaching new audiences and creating brand loyalty.

Pinterest is a visual discovery engine.

Users come for the pins but stay for the community (and endless scroll).

Over 50 million active monthly users on Pinterest spend an average of 18 minutes per day on the site.

That’s plenty of time to discover new products and brands while browsing through some gorgeous photos!

You might be wondering.

How do I make sure my brand gets found? And how can I stand out in such a crowded space? Well, don’t fret—it’s easier than you think!


The key to creating the perfect pin or board is to be consistent and to create something that makes sense for your brand.

You want people to be able to find everything they need in one place.

Following the tips outlined above, you can create an easy system to make Pinterest an excellent resource for your followers.


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