A ‘pin’ is the digital version of a Post-it note. It’s a visual way of organizing and sharing content and can be used to promote your products, services, and ideas. You can create pins on Pinterest or import them from other sites. Here are some tips on creating pins and boards on Pinterest, which your assistant can do for you.
Create a Pin and Select an Image
Add text to your pin. You can use the pin’s description to add more information about the pin or a call to action like ‘Shop now.’ Add a link to your pin if you want people who click through from Pinterest to be taken directly to another site (like a website or blog).
Add a call-to-action button that allows people who visit your board on Pinterest and hover over the pin you’ve created there to see something like this:
Adding Images to Pins
To add an image to a pin, click the three dots (…) button in the upper right-hand corner of your design window. Select ‘Import.’
In this menu, you can select multiple images from your hard drive (by holding SHIFT or CTRL while clicking) and dragging them into your pin’s design window.
You can also import an image by dragging it directly into your pin’s design area in the main browser window. The images will automatically scale to fit within the space provided on the board. They will not stretch out of proportion or look strange as if they were imported as part of a text post.
If there’s too much text for an image to be readable within that space, try cropping it before posting so users won’t have trouble reading everything simultaneously!
Remember that when adding multiple images into one pin like this—no matter what size each piece is when imported—it will always scale down proportionally so that everything looks good together!
Designing Pins
When you’re creating pins, each Pinterest pin must have a headline (e.g., ‘pin it’), description (e.g., ‘brilliant tips for living with cats’), and link (e.g., your URL).
In addition to including text and links, you can draw people into your pin by ensuring that the image can be seen clearly—and that it is large enough to see without having to zoom in too much on a mobile device or tablet computer screen!
When deciding what image to use for your pinboard, ensure it’s intense. An exciting composition with good color contrast will do wonders for helping people engage with your content and increase their desire to click through to something else on Pinterest!
If possible, use grids when organizing images/text within an article. Not only does this look cleaner, but it also gives readers an easy-to-read structure without having too much information on one page.
This could be overwhelming − especially if there isn’t much time available before moving on to something else, such as checking out boards created by other users who found this interesting enough worth sharing 🙂
Pinterest’s Guidelines for Creating Pins
Pinterest has a set of guidelines to help you make the most of your pins and boards. These include
- Guidelines for creating pins and boards,
- Also, procedures for pinning content,
- Guidelines for building profiles, business accounts, analytics, and advertising.
Creating Boards on Pinterest
When creating a board for your business, make sure it is relevant to your business. If you’re a retailer, create boards with product images or pictures of the store.
If you’re a catering company, create boards with pictures of food or events you have catered for.
Ensure that the board has content related to your business and an image that reflects it in some way (for example, if I were a photographer who specialized in weddings, my board would probably feature photos from past weddings).
Choosing the Proper Board Names and Descriptions
Choose a name that is easy to remember and describes the board. Use keywords in the board name, but don’t overdo it. Include a call to action in the board description (such as ‘pin now’).
Make sure your pin descriptions are keyword-rich and include an image when possible. Pinterest is an opportunity to create a space where your users can see all your content in one place. It’s the perfect platform for expanding their reach by approaching new audiences and building brand loyalty.
Pinterest Is a Visual Discovery Engine
Users come for the pins but stay for the community (and endless scroll). Over 50 million active monthly users on Pinterest spend an average of 18 minutes daily on the site. That’s plenty of time to discover new products and brands while browsing gorgeous photos!
You Might Be Wondering
How do I ensure my brand is found, and how can I stand out in such a crowded space? Well, don’t fret—it’s easier than you think!
Conclusion: How To Create Pins & Boards on Pinterest
The key to creating the perfect pin or board is to be consistent and to create something that makes sense for your brand. You want people to be able to find everything they need in one place. Following the tips outlined above, you can create an easy system to make Pinterest an excellent resource for your followers.
3 Key Takeaways
The article provides a guide on creating Pins and boards on Pinterest:
-
To design attractive pins, use high-quality images with a good color contrast. You should also add a strong headline, a description using the right keywords, and a call to action. To get a clean and organized appearance, use grids.
-
You should create relevant boards for your business to target the right audience. Therefore, select descriptive board names with keywords to clarify the board’s purpose.
-
You should always follow Pinterest’s guidelines when creating your pins and board. Remain consistent in terms of your content and branding.
What is Pinterest and how does it work?
Pinterest is a visual discovery platform where users discover and share ideas through “pins,” essentially images or videos linked to websites. Users can create boards to organize their pins by theme and follow other users and boards to discover new content.
Who uses Pinterest, and is it right for me?
Pinterest boasts a diverse user base, but it skews slightly female and leans towards individuals interested in DIY, home decor, fashion, food, and travel. If you create visual content related to these areas or want to reach an interested audience, Pinterest could be a valuable platform.
How can I use Pinterest for business?
Businesses can create business accounts, claim websites, and create pins showcasing their products, services, or blog posts. They can also run targeted ads and collaborate with influencers to reach new audiences.
How to create pins on Pinterest for affiliate marketing?
Creating effective pins for affiliate marketing on Pinterest involves a strategic combination of compelling visuals, keyword optimization, and engaging content. Here are steps to help you make successful affiliate marketing pins on Pinterest:
- Eye-catching Visuals: Use high-quality images or graphics that grab attention. Pinterest is a visual platform, and visually appealing pins are more likely to get clicks.
- Vertical Format: Opt for a vertical pin format, as it performs better on Pinterest. The recommended aspect ratio is 2:3 or 1000 x 1500 pixels.
- Compelling Headline: Craft a concise and persuasive headline that conveys the value or benefit of the affiliate product. Use easy-to-read fonts and contrasting colors.
- Keyword Optimization: Include relevant keywords in your pin description and title. This will help your pins appear in search results and increase their visibility.
- Call to Action (CTA): Include a clear and compelling call to action to encourage users to take action. This could be “Shop Now,” “Learn More,” or any other action relevant to your affiliate offer.
- Link to Affiliate Product: Ensure your pin includes a direct link to the affiliate product or landing page. Pinterest allows you to add a destination link to your pins.
- Relevant Hashtags: Use appropriate and popular hashtags to increase the discoverability of your pins. However, avoid overloading your description with hashtags.
- Pin Descriptions: Write a detailed yet concise pin description that provides additional information about the affiliate product, its benefits, and why users should consider it.
- Brand Consistency: Maintain consistency with your branding, using a consistent color scheme, fonts, and overall style. This helps users recognize your content easily.
- Pin regularly: Stay active on Pinterest by regularly pinning content, including a mix of your affiliate products and other relevant, non-promotional content.
Following these steps, you can create engaging and optimized pins that effectively promote your affiliate products on Pinterest, driving traffic and potential conversions.
How to create pins on Pinterest on iPad?
Creating pins on Pinterest using an iPad is a straightforward process. Here’s a step-by-step guide:
- Open Pinterest App:
- Ensure you have the Pinterest app installed on your iPad. If not, download it from the App Store.
- Log In:
- Open the Pinterest app and log in to your account.
- Navigate to Your Profile:
- Tap on your profile picture or username to access your profile.
- Create a Pin:
- Tap your profile’s ‘+’ icon to create a new pin.
- Choose an Image:
- Select an image from your iPad’s photo library or take a new photo using the iPad’s camera.
- Add Details:
- Enter details such as the pin’s title, a description, and any relevant website or affiliate link. Ensure the description is engaging and includes keywords.
- Choose a Board:
- Select the Pinterest board where you want to save your pin. You can either choose an existing board or create a new one.
- Add Tags:
- Add relevant tags to your pin. Tags help improve the discoverability of your pins in Pinterest searches.
- Share to Other Platforms (Optional):
- If you want to share your pin on other social media platforms, toggle the switch to enable cross-posting. You can connect your Pinterest account to social media accounts for seamless sharing.
- Publish Your Pin:
- Once you’ve added all the necessary details, tap “Publish” or “Done” to publish your pin to Pinterest.
Remember to create visually appealing and informative pins, use relevant keywords in your description, and provide a clear call to action. Regularly creating and sharing pins will help increase your presence on Pinterest and drive engagement.
How to create story pins on Pinterest?
- Access Pinterest:
- Open the Pinterest app on your iPad or go to the Pinterest website on your browser.
- Navigate to Your Profile:
- Tap on your profile picture or username to access your profile.
- Create a Pin:
- Tap the ‘+’ icon to create a new pin.
- Select Story Pin:
- Look for the option to create a Story Pin. This might be among the pin types available when you make a new pin. If you don’t see it, Pinterest might have updated its features, and you may need to check for the latest instructions.
- Add Images or Videos:
- Upload the images or videos you want to include in your Story Pin. You can add multiple pages to create a sequential story.
- Add Text and Details:
- Each image or video can have its text, title, and other details. Add engaging captions and relevant information.
- Choose a Board:
- Select the Pinterest board where you want to save your Story Pin.
- Add Tags:
- Include relevant tags to improve the discoverability of your Story Pin.
- Publish Your Story Pin:
- Once you’ve added all the elements and details, look for the “Publish” or “Done” button to publish your Story Pin on Pinterest.
Remember that the interface and features may change, so it’s advisable to refer to the latest Pinterest guidelines or help resources for the most accurate and up-to-date information on creating Story Pins.
How to create carousel pins on Pinterest?
Here’s a general guide on how to create Carousel Pins on Pinterest:
- Access Pinterest:
- Open the Pinterest app on your iPad or go to the Pinterest website on your browser.
- Navigate to Your Profile:
- Tap on your profile picture or username to access your profile.
- Create a Pin:
- Tap the ‘+’ icon to create a new pin.
- Select Carousel Pin:
- Look for the option to create a Carousel Pin. This might be among the pin types available when you make a new pin. If you don’t see it, Pinterest might have updated its features, and you may need to check for the latest instructions.
- Add Images or Videos:
- Upload the images or videos you want to include in your Carousel Pin. Typically, you can add multiple photos or videos to create a carousel.
- Arrange and Edit:
- Arrange the images or videos in the order you want them to appear. You might be able to edit each photo or video individually.
- Add Text and Details:
- Each image or video can have its text, title, and other details. Add engaging captions and relevant information.
- Choose a Board:
- Select the Pinterest board where you want to save your Carousel Pin.
- Add Tags:
- Include relevant tags to improve the discoverability of your Carousel Pin.
- Publish Your Carousel Pin:
- Once you’ve added all the elements and details, look for the “Publish” or “Done” button to publish your Carousel Pin on Pinterest.
Remember that the interface and features may change, so it’s advisable to refer to the latest Pinterest guidelines or help resources for the most accurate and up-to-date information on creating Carousel Pins.