You’ve got a blog, but you’re finding it difficult to get people to read it. You’re not alone: millions of bloggers across the globe experience this same issue every day.
So, what’s the solution for increasing traffic to your blog? Simple: read this article and learn how to improve your blog traffic by using these tried-and-true tactics that have helped countless similar blogs take off in terms of visitorship—even if they started with no audience!
Have a specific, narrow topic.
The first step to increasing traffic on your blog is choosing the right niche. Don’t be afraid to be niche and focus on one topic you can become an expert in, even if it seems small or obscure. It’s better to be the go-to source for a few people than be a generalist for everyone. The more narrowly you define yourself, the easier it is for readers—and eventually advertisers—to find you online.
Don’t try to cover every aspect of your topic.
When I started my blog, I thought I had grand ideas about improving my business (i.e., social media strategy and email marketing campaigns). But when I got down into writing them out, they didn’t hold together as well as I’d hoped, which meant that some posts were better than others and made me look like less of an expert than I wanted people to think!
Don’t try covering every aspect of any topic because it takes too much time, and plenty of other sites are doing precisely that (like this one!). Instead, write about what interests YOU most so that YOU can become more knowledgeable in YOUR area(s) rather than trying too hard at something else that may not work well with YOUR personality type anyway.
Write high-quality content
This is the most critical part of the whole process since, for SEO, Google loves excellent content that is original, authoritarian, and adds value. If you don’t have quality content, then nothing else matters. Your blog may have hundreds of thousands of visitors per month, but if it’s full of low-quality articles that no one wants to read, it will not make you much money.
So, what makes for good content?
It should be helpful or interesting for your target audience. This means that if your blog is about dog grooming tips and tricks, all your posts should be related to dogs in some way—whether about training a puppy or grooming an old hound with arthritis. In other words, don’t just write “How To Write Better Blog Posts” (unless perhaps this post falls into that category).
Also, it should be written with care and attention—not just slapped together quickly without editing. People will notice when you take the time necessary to create quality writing!
Research keywords
Researching keywords is an essential step in optimizing your blog for search engines. This section will explain how to use Google Keyword Planner and Google Trends to find your blog’s best keywords.
You can also use keyword tools like SEMrush or Ahrefs to find related topics that no one else is writing about yet—and where there’s a gap in the market, you’ll get more traffic than anyone else!
Or, if you want to go above and beyond, get specific with Moz’s Keyword Explorer tool (free with Moz Pro).
Write an authoritative headline.
Let’s start with the headline. Headlines are the most critical part of any blog post, and for a good reason: They will get your posts noticed by people on social media or search engines like Google.
A well-written headline can help you attract new readers and build loyalty among existing ones. This is even more important if you don’t have a big audience—you need to attract readers from scratch!
How to write an attention-grabbing headline?
You don’t want it to be too vague (it won’t catch anyone’s interest). And it would help if you were specific enough that people know exactly what they’ll get from reading your post (so they’ll read it). That doesn’t mean you should use a question in every article title, though—that would get boring fast! Here are some other ways:
Use social media to your advantage
Your strategy should be to use social media platforms that can help you get more traffic rather than just posting on them. To do this, you must find the best forum for your audience and tailor your content accordingly. You also want to make sure that you’re using hashtags effectively.
Hashtags are keywords people can search for on social media to find information about a topic or area of interest (e.g., #blogging). However, many people misuse hashtags because they don’t understand how they work or their purpose — so make sure yours are used correctly!
It’s essential not only to post high-quality content but also regularly, at least once daily, if possible. As mentioned above, frequently posting will increase engagement with your followers, ultimately increasing exposure on these networks (and thus leading back into blogging). Finally, engage with other users! More interaction between followers or following relationships creates a better experience overall.
Write compelling meta-descriptions.
Meta descriptions are the sentences that appear below your blog post on search engine results pages. These summaries should be between 150 and 160 characters, and they can help you get more clicks if they’re written in a way that makes people want to click on your link.
Here are some tips for writing compelling meta descriptions:
Write them for users, not search engines. You must write meta descriptions that appeal to human beings visiting the site, not just text that looks good when read by Google’s algorithms! The best way to do this is by using questions or phrases like “Is this article helpful?” or “What does it mean?” Let readers know what they will learn from your article without giving too much information about its contents (which could give away spoilers). This lets you entice people with what might be inside without giving anything away!
Pull in external links.
Pulling in external links is one of the easiest ways to increase your blog traffic. This means you must find other blogs and websites relevant to your topic and then link to them somewhere on your blog. This helps other bloggers, who will become more interested in reading your content because they see a backlink from another blog with similar topics or ideas. If someone clicks on one of these links, they may end up reading an article and coming across some information they didn’t know before!
You can also consider linking out within articles rather than just at the end of each post or page: sometimes, this makes sense if it fits naturally into the flow of writing without being too jarring (so don’t go overboard). Also, remember that not every piece needs a link – often, it’s best just for internal linking only (within one post) because otherwise, it might look spammy overall – but there’s nothing wrong with using both!
Hire help
When starting, getting the traction you need can be tricky. It’s hard enough to put together a blog, let alone try and build an audience.
But there are ways around this: sometimes, hiring help is the best option. Here are some things that hiring help can do for you:
Virtual content editor
When you have no audience and no time (or skills), a virtual content editor is great because they don’t cost much, and they can save you hours of work each day by making suggested edits and finding keywords for posts.
Virtual Assistant
If all goes well with your first post, then there will come a time when you need someone who knows how to manage social media so that readers find it easier to follow along with what’s happening in your world (this should include keeping track of comments, too). A virtual assistant or VA does this by posting about new posts on their accounts and yours, increasing their reach because those followers tend to be interested in similar topics.
You can increase your audience even if you feel like you have none.
The first thing to remember is that no one is born with an audience, and it’s not something we’re all just given. The second thing to remember is that your audience is not a monolithic entity—many kinds of people read blogs. It’s important to realize that these people don’t all read the same blogs and don’t share similar interests. Finding an audience for your blog can seem daunting: how on earth do you find them?
However, there are ways of working toward this goal before publishing a post!
The bottom line about how to increase traffic to your blog
Getting people to read what you say is difficult, but there are ways to improve the traffic to your blog. The most important thing is to remember that you have something valuable to share with the world and keep working at it until your blog starts getting more traffic.