You have a Pinterest business account for the promotion of your eCommerce store, especially if you are an Amazon FBA reseller. That said, you need to analyze the traffic you are gaining from your Pinterest account to see how you can enhance your work and learn from it. In other words, with all the data and analytical tools available to you, learning how to analyze traffic and use it for the benefit of your business doesn’t have to be difficult! Here’s how to analyze your traffic, the easy way.
Start with Google Analytics
Google Analytics is the most popular web analytics tool globally. Google owns it, so it’s easy to set up and use.
With GA, you can track your site’s traffic, search engine rankings, and social-media performance. You can also find out how long users stay on your website, where they come from, and which pages they visit. You can even get an overview of any customer journey against segments such as age, gender, or country of residence!
What you need to know about Google Analytics
Google Analytics is a free tool that allows you to track traffic on your website. It’s the most popular analytics tool, with over 70% of websites using it; and over 90% of the top 10,000 sites using it.
If you don’t already have Google Analytics installed on your site, I recommend installing it before doing any other analysis.
Check out your Pinterest stats
Pinterest Analytics provides a wealth of information that can help you optimize your social media strategy. To get started, visit pinterest.com/analytics and log into your Pinterest account.
You’ll notice that there are three main sections: Pin Analytics, Social Analytics, and Business Tools. We’ll take a close look at each section below:
This section is broken down into two tabs: Impressions and Engagement, and Promoted Pins. You can use the dropdown menus on each tab to select which data type you want to view or filter, by date range or location (if you have multiple locations). In this article, we will focus on what is known as ‘impression’ data—the number of times people have seen your pin in their feed—however, there are other ways you can use Pinterest Analytics. You may be interested in measuring performance by engagement rate, or revenue generated from promoted content!
How to get started with Pinterest Analytics
To begin using Pinterest Analytics, you’ll need to sign up for a business account. You can find this in your Pin Interest dashboard under ‘Site Settings’. After that, you’ll be able to pull data from Google Analytics and other social media platforms into Pinterest Analytics. Once you have everything set up and are ready to analyze your traffic, there are several metrics and dimensions to understand:
- Metrics (what’s happening)
- Impressions: The number of times pins were displayed on boards
- Clicks: How many people clicked on one of your pins
- CTR (click-through rate): A percentage that shows how often users clicked compared with how many times they saw the pin (for example, 5% would mean five clicks out of every one hundred impressions)
Check out a good analytics suite
If you’re looking to get a better handle on your traffic, look at the different analytics suites available. Free to paid versions of these tools offers a great deal of information on how many people are clicking on your images and how long they stay on each page of your blog post. It also lets you see which social media platforms are driving the most traffic for you, which can help inform how much time and effort you put into each channel (or if one may be better suited than others).
There’s also an API available if you want to integrate the data with other tools like Google Analytics or HubSpot. You’ll have access to all sorts of useful metrics such as bounce rates, pages per visit, and exit rates—all crucial information that will help improve the experience for new and repeat visitors alike.
Start using the acronym SMART
When you’re formulating a goal, it’s essential to use the SMART acronym. This stands for Specific, Measurable, Attainable, Relevant, and Time-based.
A specific goal will be something like “I want to increase my sales by 20% this quarter”. This is much better than a vague goal such as, “I’m going to make more money this year”. (How?)
A measurable goal will have an exact number associated with it (i.e., 30 sales per month). It should also have a clear end point in time so you can quickly tell when you’ve reached it (i.e., June 2021).
An attainable goal is one that falls within the realm of possibility for your current resources and capabilities—considering both financial limitations and time constraints—and one that’s challenging enough to motivate you but not so difficult as to discourage or demotivate you if things don’t go according to plan. An example could be increasing traffic from one page on your website by 50%, which may require some budgeting but isn’t prohibitively expensive or excessively time-consuming; however, increasing traffic by 500% would likely mean hiring new staff members who could help grow your business offsite. This can be achieved through social media platforms like Twitter, where there are millions of potential customers already waiting for engagement opportunities like yours!
Before implementing solutions to your traffic woes, it’s essential to be specific. You need to understand what you want from your website, and set goals accordingly. If you’re not sure what you want from your website, start with a few questions:
- Who are my customers? When do they visit? Where are they located? What are their interests and concerns?
- How can I make them more aware of my brand or product offerings?
Once these questions have been answered, it’s time to set some concrete goals. Start by considering what type of tangible change (in terms of traffic) would move the needle in a positive direction for your business as a whole. For example: if your goal is ‘increase revenue’, then one way might be through increasing page views or session duration; another might be through rising product conversion rates; another could be through achieving greater brand awareness or more substantial search-engine rankings (which will ultimately lead back via higher click-through rates). This can take some time; don’t worry if things don’t all come together on Day One—it usually takes multiple iterations before everything starts falling into place—but once those pieces do fall into place, don’t stop there!
When you’re setting goals, it’s important to be as measurable as possible.
- Define your goals before you start. What do you want to achieve?
- Don’t worry about other people’s goals. Everyone has different priorities and needs, so don’t compare your goals with their experience. As long as your goal is realistic and measurable, then stick with it!
- Be ambitious but stay realistic. Set a goal that sounds exciting but doesn’t seem too far-fetched or unrealistic: these are the kinds of things that will keep your motivation high throughout this process!
The second step is to define your attainable goals. If you haven’t been tracking your traffic, it’s possible that the first thing on your mind is, “How do I get more people to visit my site?” But before going for quantity over quality, consider thinking about what exactly you want to achieve.
Here are a few questions to ask yourself:
- How much time can I devote to this project? Most people don’t have hours and hours each day available for web development; if you’re running a business or working full-time as well as maintaining an active blog or website, it might be difficult to find sufficient hours in the day. Don’t set yourself up for failure by maintaining unrealistic expectations about how much time you’ll be able to spend learning SEO, or doing keyword research.
- What results am I looking for? If all of your traffic comes from search engines like Google because they’re sending so many visitors in one direction (i.e., from Google), then maybe there’s another way you could leverage those visitors once they’re on your site rather than just expecting them all to convert into customers right away! Maybe offer them something useful like free resources related specifically to their needs, rather than trying too aggressively to push sales content onto them straight after landing on page 1 of Google results pages. Most often users aren’t going on your site because they know precisely what product/service needs buying right now – they’re just looking at whatever happens to appear before their eyes next after typing something specific into their browser address bar!
To be results-focused, you have to have a clear idea of what you want to achieve. You should set goals for your business and be able to measure your progress towards those goals.
For example: If you want more traffic, then do this:
- Ask yourself what it is that attracts visitors to your site.
- Find out why they leave without buying anything (or without doing whatever action you want them to take).
- What would need to change on the site so that more people buy something or do what it is hoped they would do?
Time-based goals are the best way to measure success. When you have time-based goals, you can see how much progress you make towards reaching your ultimate goal. Time-based goals should be specific, measurable, attainable, and relevant. They should also be realistic and achievable.
The best kind of time-based goal is one that balances the short-term and long-term – not so short that it doesn’t give any room for growth or improvement but not so long that it becomes overwhelming or unattainable.
Learn how to analyze data for your benefit
Analyzing your traffic and web data is essential to understanding how your business is doing. With all the data and analytics tools available to you, learning how to analyze and use it for the benefit of your business doesn’t have to be difficult!
Analyzing traffic data will help you understand which areas of your website are working well; where conversions are low, and why they’re low. This information can then be used as a guide for improvements or changes needed on your site. More so, you can do this yourself, or get hired help to assist.
Hopefully, we’ve given you some ideas for analyzing your traffic and ensuring that you are gaining the best results from each of the tools available to you. If you have any questions about items we have covered here, feel free to reach out in the comments below!