woman working offering virtual assistant services

Top 5 In-Demand Virtual Assistant Services

Virtual assistant services, outsourcing in general, are still climbing in popularity. Much of this is because business owners are becoming more comfortable with the concept, and workers are preferring to work remotely. This natural development is assisting to drive the demand for virtual assistants. In this article, we explore the topmost in-demand virtual assistant services.

What are virtual assistant services? 

To understand what virtual assistant services are, you need to know that a virtual assistant is one who works remotely from their own home office. Such assistants can also work from a shared office space. However, the principle remains the same – virtual assistants will utilize their own workspace, and will not be located at the office. There are various different types of virtual assistants offering different services. These services will be discussed below.

Why do businesses owners favor virtual assistant services? 

Virtual assistants are popular mainly because they are a cost-saving staffing solution. In fact, they can save a business up to 70 percent on business expenses. Savings include not having to pay taxes, and avoiding the payment of benefits and paid leave disbursements. However, not only the financial benefits encourage business owners and founders to hire virtual assistants.

Access to high-quality talent

Kevin J. Donaldson once said, “Hiring the wrong people is the fastest way to undermine a sustainable business.” With outsourcing, you expand your net to include talent from abroad; you automatically broaden your chances of hiring the perfect candidate to fill the vacancy. More so, when opting for the outsourcing route, a business can pay less and still gain great people. Locally, their chances of hiring high-quality talent at a cheaper rate diminish dramatically.

No prerequisite for office space

A remote assistant works from any place remotely. There is therefore no need for a company to maintain an office or a very large office space. The cost savings is therefore immense. Moreover, the business need not hire an office manager, or sign service contracts to maintain their showroom offices.

Cut in expenses

We remind that outsourcing invariably reduces business costs. This savings can be used to scale the business faster and invest in technology that will give the company a competitive edge.

Which companies require virtual assistants? 

Generally speaking, bigger corporations working in manufacturing or construction do not require virtual assistants. Some such companies can, however, hand over the admin tasks to a competent remote assistant. Many smaller businesses have found virtual assistants to be game-changers for their businesses.

The small and medium-sized industries benefit most from virtual assistants. For these industries, virtual assistants are the most cost-effective staffing solution. This is particularly so for smaller companies that lack sufficient office space, or those businesses owners who wish to work remotely − a virtual assistant is a natural choice.

Most popular virtual assistant services

Although remote assistants offer various services, there are some services that are extremely popular. Finding quality virtual assistants is therefore an art form. Here are the most in-demand services:


Marketing, and more so digital marketing, is one of the top services. Businesses today have become dependent on online marketing. Digital marketing services include managing social media, search engine optimization (SEO), paid advertising, email marketing, and blogs. Much of the work related to digital marketing is ongoing and time-consuming. Outsourcing this task can assist a business and its managers to free up their own time. Moreover, the company that hires a virtual marketing assistant is able to onboard the skilled talent they require to complete the work effectively.


Another popular service is customer service. With customer services comes the function of sales support. Normally, these tasks will work very closely with marketing, helping to gain more clients for the call center. Also, the cost of hiring a virtual customer service assistant is much lower than hiring an onsite worker: this means reduced losses for the business. A virtual call center can thus fulfill a cold calling, conducting client follow-ups. Other virtual assistants can assist with live chats, and with managing the company’s email inbox.

Admin services

Administrative tasks are part of any business. Even low-level tasks will continue ad infinitum. The work needs to be achieved, and this is facilitated remotely via a virtual admin assistant. Not only small businesses or medium-sized businesses can benefit from a virtual assistant to manage their admin tasks. Others that can benefit include entrepreneurs, coaches, social-media influencers, writers, and more. Such admin tasks include email management, calendar management, and tasks pertaining to travel arrangements and other miscellaneous functions. However, the admin assistant can also assist with project management tasks.


It is important to have business transactions and expenses in order. A business is then able to make better decisions. A virtual bookkeeper will conduct work such as organizing the tax returns, keeping an eye on the performance indicators, reconciling the financial statements with bank statements, and offering cash-flow analysis. All of this will save the business owner time.

Website Design and Website Development

A service that is growing quickly in popularity is a website design and website development. Businesses have grasped the importance of being visible on the internet. Moreover, many have opted to have eCommerce stores, especially during the COVID-19 pandemic, which forced consumers to buy online. However, businesses need a website that is user-friendly and attractive. There is thus a demand for website designers that can create eye-catching websites.

The bottom line

A virtual assistant is normally thought of as someone who performs admin duties. However, virtual assistants are also in demand for other tasks. These tasks are changing; however, currently, the five above-mentioned tasks are the top five demanding virtual assistant services.

If you need help in the form of a virtual assistant, do book your call with our outsourcing expert. Our experienced personnel will guide you through the easy process and provide you with bespoke advice.

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