If you are one of the 9.7 million Amazon sellers globally, this article is for you. The question you should ponder is – do you want to increase your eCommerce sales? Amazon sellers are still reaping benefits by being on this platform. However, with popularity comes increased competition. Amazon sellers can’t relax, but must use all tools available. This would include hiring an Amazon Assistant to beat off the competition and gain market share.
Tips to boost your eCommerce sales
Even though the competition on Amazon can be cutthroat, there is some relief for Amazon sellers. This is because many companies selling on Amazon are not as efficient as they should be. Problems include badly written listings, poorly run promotions, and low-quality images. Here are some tips to boost your listings and to increase your sales.
More good news! Many sellers aren’t running their businesses as efficiently as they could. There are still many sellers with poorly written listings, low-quality images, and not running effective promotions. Such presents an opportunity for you.
Optimize your listing for sales
First things first – your listing needs to shine. You only have one chance to impress before the customer moves on. Therefore, apply intelligence to your copy, eliminating any product-description errors. Grammatical errors, spelling mistakes, and unclear or badly written sentences will do your business a disservice. Also, make sure that your text is easy to read. Your write up should indicate the benefits of your product, underlining why the client should buy it.
You can use bold text or caps to draw attention to some words or descriptions. Just note that a listing is not only about keywords. Think like your reader and make sure that your write up speaks to them.
Don’t forget about mobiles
Your write-up must then be optimized for mobile phones. With more than 60% of people using their mobile handsets, you don’t want to miss this market segment. Therefore, check on both desktop and mobile phones to ensure that everything is correct.
Get more reviews
Reviews help to build trust with potential buyers. Besides the confidence they offer, allaying doubts, more reviews are best. No matter whether you already have many reviews – they are not enough. Simply put, consumers are more likely to buy a product that has been given ten times more reviews than other products.
One way of boosting your reviews would be to do a trade exchange. You offer free products in exchange for honest reviews or offer a coupon incentive to increase your reviews.
The more positive the review, the higher your product will rank! But use SEO optimization with your reviews for the best effect. However, a warning − if your reviews are all 5-stars, your product may attract suspicion. Companies in the past have also deceitfully written false reviews about other products to discredit the competition.
Improve your images
Don’t ever ignore your photos and their impact on your bottom line. Attractive images can drive people to look at your pages, while bad images can put them off. Moreover, a low-quality photo indicates a poor product. Therefore, don’t create an excuse for a client to ignore you. Also, make sure that you do not over-edit your images so that the client will be disappointed when the product arrives. The result would be a nasty review. And you don’t want anything like that. Therefore obtain good quality images, and make sure that they are authentically edited.
Is your pricing on par?
As mentioned before, competition is fierce, and you have only a few seconds to make an impression. More so, Amazon’s market is middle-class people seeking products priced slightly lower so that they can buy a good deal. If you overprice your products, you will cut your sales dramatically. If your product cost is too high and you can’t afford to drop your price, you need to consider whether Amazon is your eCommerce platform. You can use a repricing tool to change your pricing. But again, don’t drop your prices too low either – just keep prices competitive. Remember, you can always do promotions when your income dips a bit low.
Make use of Fulfilled by Amazon (FBA)
FBA might not make things easier for you personally – but your sales will do well. The reason for this is the benefit offered by Amazon Prime in terms of shipping. Clients appreciate prompt, free shipping − especially the free shipping.
Run PPC campaigns
As with most online platforms, paid listings to do better than organic search results. Therefore, PPC is an effective method of increasing your Amazon sales. It does mean spending funds on ad campaigns. But make sure that your campaigns are optimized to enhance your results.
Run Amazon promotions
Promotions will draw the client’s attention, especially Amazon clients. Here you can run promotions either on or off Amazon. Either way, this is the easiest way of boosting sales, especially if you want to get rid of your stock. But if you want to run an on-Amazon promo, consider a 7-day deal, lighting deals, or offering Amazon coupons. When you select one or other of these methods, you will have more visibility. Still, don’t ignore offsite promotions. When on Amazon, promos will sell more to people already on Amazon. Off Amazon, you will drive sales with the aid of external traffic. Here you can run promos on Facebook or Google.
You may not know how to make the best use of these tips. Perhaps you have not yet tried them. Or perhaps you are time-poor. This is when you should consider taking on some help. Hiring staff can be pricy. A virtual assistant is then the ideal hire. You can select any number of different virtual assistants based on your needs. For instance, you can hire a generalist, such as a virtual Amazon assistant. On the other hand, if you require editing, you can seek a virtual editing assistant. If copywriting is not your skill, then hire a virtual content writer.
Don’t wait – make the change now
The competition on Amazon is growing, and the last thing you want is to lose market share. Instead, grow your marketing share by beating the competition. There are various steps you can take. If you need help with a virtual assistant – contact us. You can book a complimentary call to discuss your unique needs.