It can be tough running an eCommerce business, especially with all the eCommerce tasks to do. As you would already be aware, this is more so the case when it is a small or mid-size business. It gets worse if you own a physical store in addition to your online store. You have to ensure that your inventory is up to date, as well as checking whether your prices are correct, managing your shipping, dealing with promotions, and of course, you must always be available to your customers. The tasks can seem never-ending. The worst is that you spend your time on all these must-do tasks for your eCommerce site, yet you would like to grow your business. You would also much prefer to do the work you actually love doing. You may suffer from a lack of time to spend with your family. It can just feel too much – then you start to question whether your business is worth it, although you are at a place in your business where you are making profits.
Outsourcing your admin tasks is a solution for many established eCommerce businesses. Outsourcing can save you money: you can find an assistant to do the work for less than it costs you for your time. However, if you are new to this, you might be hesitant. Many times hesitancy is related to the fear of letting go – having to delegate. Nevertheless, this fear amounts to a misunderstanding of the notion of delegation. Firstly, delegation does not mean liberation from tasks you are not enthusiastic about doing. You also are not simply seeking to fill someone’s time, wanting to keep them busy. Delegation is a positive action that gives someone else the authority to do tasks to save you time, completing such functions to your satisfaction.
A virtual assistant for an eCommerce business might be just what you need. These assistants can help run the website, which means more time for you to spend on more strategic aspects of your eCommerce business, which can dramatically increase your income. When it comes to virtual assistants, there are many types. Nevertheless, they have one thing in common – they all work remotely. On average, an employer can save on salaries; a virtual assistant makes fewer demands and works more effectively. Virtual assistants that would be used for an eCommerce business include an eCommerce virtual assistant, an SEO virtual assistant, a leads virtual generator assistant, and a web dev virtual assistant. However, when it comes to an eCommerce business, there are seven tasks that you can delegate to an eCommerce virtual assistant. These are:
- Customer service – Customer service is to ensure proper communication with your clients and have a mechanism to deal with complaints, addressing them speedily, thus impressing the clients. Such an attitude on your part avoids a hostile client review or word-of-mouth disparagement. Research has shown that receiving one lousy review can scare away 22% of prospective new clients. Worse, as the negative reviews increase, so more possible clients are turned away. For instance, if you receive three bad reviews, 59.2% of potential clients will be lost. If you receive four bad reviews, you could lose 70% of your customers. However, a virtual assistant can deal with client queries promptly, thereby reducing damage to your brand. This can be done via email, live chat, and phone, or on your social media channels. In addition, the virtual assistant can help the client during the purchase process, dealing with demanding clients and their complaints. Also, which can’t be said enough, your assistant can up-sell and cross-sell products, thereby increasing your profits.
- Exchanges and returns – a central part of eCommerce businesses are exchanges and returns. Your assistant can help with these. The assistant can communicate with the customer via email or phone, informing the client of the process and how the company’s refund policy works.
- Order processing – When an order is placed, it must be sent to the client as soon as possible. Besides adding the order, the product must be shipped and an invoice sent. Your assistant can help with the invoices to drop-ship vendors, as well as shipping businesses.
- Inventory management – you need to ensure that your stock levels are adequate; otherwise, when a client wants to purchase but the product is out of stock, you will lose that sale. The client will simply go to your competitor. However, an assistant can ensure that the levels on your website are correct, ordering more stock to store in your warehouse.
- Website management – your website will need ongoing maintenance to optimize the site, keeping up with your competitors when it comes to ranking. The higher your ranking, the better your chance of making more money. For instance, if you rank number one on Google, you will gain 33% of search traffic. Drop to pages two, three, and four, and your traffic will decrease by 27% to just 11.3%, dropping to 5.4%. In addition, your assistant can correct broken links, optimize images, correct information, load new products online, and add the latest news information.
- Content marketing – An assistant with the right skills can help with content for your website, which can promote your products and connect with your customers. In addition, the assistant can draft press releases, which can be posted on your site, and also sent to the media.
If you want to grow your eCommerce business, then free up your time and focus on the strategy such as getting your products on key sites, and this while your assistant manages the arduous admin tasks.
Contact us – we can assist you to source the right virtual assistant to help you grow your eCommerce business successfully.
Aristo Sourcing is a business process outsourcing (BPO) business, with a global foot print. The company focuses on the bespoke needs of its clients, and matches up on the best candidates for positions.