Growing your eCommerce sites can take between 3 to 5 years to reach a point of success. That is 3 to 5 years of hardly any profit, only expenses. However, with the COVID-19 pandemic starting in 2019, and seemingly not ending anytime soon, increasing numbers of consumers are opting to buy online rather than visit a store. If you are clever, and you know the tricks, you will be able to maximize your profits as you cash in on this surge in online shopping.
Most of these tips do not involve spending large amounts on marketing campaigns; instead, they are the key elements that have proven to lead to better results. Especially with stiff market competition, it is crucial that you stay ahead and do not do anything that could impede traffic from visiting your online store.
Boost your brand awareness
A brand that consumers can associate with and trust will do better than any unknown brand. This bond leads to loyalty and repeat purchases. To the same extent as you boost the popularity of the brand, so too will your sales increase.
In the digital world, you need a strong online presence. Your tools are social-media platforms, and implementing good SEO to organically drive traffic to your site. However, your social media content needs to be engaging and informative. Remember, quality works in this game, rather than quantity.
Start slowly, and make sure you post regularly and keep your website up to date. Also, make use of reviews and recommendations online, promoting these. If potential customers observe that you have a great brand this will increase the chance of them buying your brand.
Make sure your website is great
There are some simple aspects overlooked by too many businesses owners with eCommerce sites. One of these is having a website where the navigation is good. In exactly the same way that no one likes to struggle to find something in a shop, no one wants to search for items online. Frustrated potential customers will simply pass on to another site! It is therefore of high priority to make things easy for your customer. A positive customer experience will, in turn, lead to more sales. Satisfied customers will naturally recommend your site to their friends.
Besides navigation, make sure that your website speed does not hamper customer experience. The rule for site loading is that this should take no longer than 3 seconds. If you fail, you could lose your potential customers (and their money). To avoid sending potential consumers to your competitors, make sure you optimize your site.
A database is a massive asset − use it!
Even though email marketing has dropped off in recent years due to privacy laws, it is still a powerful marketing tool used to boost high-quality leads and sales. The key factor is having an up-to-date database that is segmented. If you segment your market you do not risk bombing people with spam emails. But do remember that you can also increase customer loyalty by adding more content to your emails. Such content should be interesting and informative. Your potential customers need to learn more about your brand so that they can become informed brand ambassadors for your business.
Test it. It is really not that difficult
Unbelievably, there are companies operating eCommerce sites that simply do not test their links, nor the rest of their website. You need to! It is absolutely vital to ensure that each inch is working 100% as this will impact your conversation rate. Therefore, if you want to try something new, great – but test it. And make sure that it also works on mobile devices.
Offer free shipping and boost those sale figures
Offering free shipping can change your business for the better − it’s really that simple. Do not be concerned about losing money on the shipping fee − you can add the fee to the retail price. Another method is to offer an amount on which free shipping would be possible. That way through the volume, you increase sales while covering the shipping fee.
Offer excellent customer service
From improving the check-out process to helping a client visiting one of your eCommerce sites, make sure that this experience is the best. Make the check-out process simple and straightforward. Offer several payment options, making it easier for the customer to pay. But stand by and be ready to answer queries. You can use a chatbot to help you − to begin with, a few hours should work well.
Get to know your clients
As you get to know your market, this will be of use when you build up persons for your marketing campaigns. Also, study analytics to get a better grasp of who and where your consumers are. You will also be able to see who has dropped out, and who is new. All of this will help you when you develop and revise your marketing strategies. You will learn how to plan better. As a result, your ROI will increase.
The last thoughts
You can do it. All you need to do is to review the tools you are using and how you are using them. Always remember that, even though you have a digital shop, you are still selling to humans; therefore make the experience amazing. If you do, you will without a doubt boost your brand and online sales. If you need more staff as you grow − no trouble. Simply contact Aristo Sourcing for eCommence support, admin support, book-keeping support, online content writing, or other virtual assistant staff. Aristo Sourcing will help you grow your business and take it to the next level.C