The Do’s & Don’ts of Facebook Media Buying

The world of social media, particularly Facebook, is constantly changing. It’s essential to stay up-to-date on the changes that can affect your advertising strategy. One way to do this is by reading blogs like ours or reputable sources like Google Analytics. We’ve compiled some tips for you on how to set up successful Facebook ad campaigns:

Don’t be afraid of automation 

Automation is an effective and efficient way to manage your campaigns. It will save you time and money and prevent you from making mistakes that cost even more. Automation can speed up processes, gather data about the effectiveness of your strategy, and optimize performance over time. Don’t fear automation—it’s another tool in your arsenal for running successful Facebook ads! But remember this rule – automate what you can and then delegate the rest to a virtual assistant. 

Do your targeting research.

Know Your Audience

The first step to creating effective Facebook media buying strategies is to do your research. It can be tricky to know who you’re trying to reach and what they want. However, if you start with this information, the rest of your strategy will fall into place more easily.

Know Your Competitors

Another crucial part of Facebook marketing is knowing who competes with you! Before launching a campaign on social media platforms like Facebook, businesses must understand their competition and what they do right or wrong when advertising on these sites. 

Don’t forget to stay up-to-date on Facebook changes.

When it comes to Facebook advertising, the key is staying up-to-date on all of the changes. It’s like a game of whack-a-mole: as soon as you think you’ve mastered a set of rules, Facebook will change them.

To stay ahead of the curve, you must constantly check in with your community manager or agency to see if any new features have been added since the last time they spoke with you. This way, when it comes time for your next ad campaign, and everyone else is struggling with their ads not working because they’re using old targeting criteria, yours will still work perfectly!

Do you know how to set up an ad campaign?

  • Create a Facebook ad account, your Facebook page, and create an ad.
  • Set the budget, target audience, call to action, and schedule of your ad campaign if you’re ready to go live with it just yet; otherwise, click “Save” at the bottom of this page when you’re done making edits and come back later when you’ve got all your settings set up!

Don’t try to reach everyone.

This is a big one. While it’s tempting to try to reach everyone on Facebook when you’re looking to grow your business, you must focus on the people most likely to buy your product or service to get results. 

The first step is creating a custom audience based on people who have already shown interest in your brand or business. For example, if you sell organic skin care products for women of color, create an audience targeting women between 25 and 35 who live in Los Angeles and have liked one of your competitor’s pages and yours. This allows you to specifically target those customers with ads that speak directly to them—and only them!

Do establish a budget and stick with it.

The importance of setting a budget is undeniable: if you don’t have one, you may spend too much on one campaign or not enough on another. That’s why giving yourself guidelines is essential when setting up your media buying strategy and ad targets. Remember that this money is coming out of your pocket (or the client’s), so there are no second chances—as long as they’re within reason, there are no complex rules about what kind of budget works best for any given campaign or target audience; make sure that whatever amount you choose won’t break the bank!

Don’t expect too much from the start, but don’t give up easily.

Think of media buying as a relationship that you’re trying to cultivate. It’s not going well if you don’t put in the time or effort necessary, but it’s also not worked out if you’re too quick to give up. If you do your homework and make an honest effort, Facebook will reward you with more impressions and conversions (and hopefully sales).

As with any new relationship, there are bound to be awkward moments when the two of you start. Maybe it takes some time for things to click, or maybe one party doesn’t understand what the other expects from them. The key here is patience: don’t expect too much from the start, but don’t give up easily! Together, we’ll work through this rough patch until everything is clear between us again—it’s just a matter of talking everything out until we figure out exactly how we want each other.

Do use custom audiences or lookalike audiences.

Facebook ads are highly customizable, but you must know how to use them well. This section will cover some of the most important things you need to know about Facebook media buying. 

  • Do use custom audiences or lookalike audiences. Custom audiences allow you to target users based on information they’ve personally provided Facebook (for example, email addresses or phone numbers). Lookalike audiences let you cast a wider net by finding new people similar to your existing customers or fans. Both types of targeting can be very effective when used correctly; as always, it’s best not to rely solely on one type of targeting if possible!

To create a custom audience on Facebook:

  • Open Facebook Ads Manager and navigate to the campaign you want your audience to create. Then click “Audiences” in the left-hand navigation menu before selecting “Create Audience.”
  • Select who will be included in this specific ad set by choosing whether it should consist of all website visitors (this could be helpful if there are multiple sections on a page), only those who visited specific pages within the last two weeks with certain keywords included in their URLs (this might work well if there was an event like Black Friday that generated lots of traffic but wasn’t necessarily focused on one thing), all website visitors except for those who saw specific videos posted within three days ago (this might help exclude people who watched something related but didn’t engage with anything else).

With some retargeting techniques and patience, you can create highly successful ads on Facebook.

One of the most popular types of Facebook ads is retargeting. Retargeting allows you to reach people who have already visited your website, and it’s an effective way to continue building awareness among customers. When someone visits your site, a cookie is placed on their computer so that when they click on Facebook or Instagram ads for your business, they’ll see the ad based on their previous activity. 

Retargeting works because it encourages people to take action—if they liked something online before, there’s a good chance they’ll enjoy it again! When creating an ad campaign using retargeted audiences on social media platforms like Facebook, keep these tips in mind: 

  • Ensure your landing page has an engaging call-to-action (CTA) that encourages users to sign up or buy something right when they arrive at the site.
  • Use images that show product benefits or are explicitly related to what people clicked on while browsing your website earlier to increase conversion rates and decrease cost per acquisition (CPA).
  • Create dynamic ads based on previous searches so as not only to drive traffic back towards existing products but also introduce new ones as well.

The bottom line: The Do’s & Don’ts of Facebook Media Buying

There are many ways to get creative with Facebook advertising. You can use data from your website or app, retargeting techniques, and lookalike audiences. Just make sure that you have a reasonable budget set aside for testing different types of ads. Don’t be afraid to experiment! 


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