Great news! You can reach your target audience and grow your business through advertising on Facebook. Whether you’re looking to attract new customers or increase sales, Facebook Ads can help you accomplish those goals. However, you must do it right. That’s why we’ve created this guide on how to get the most out of your Facebook ads, but we suggest hiring a Facebook ad support assistant to make the process easier.
What are Facebook ads?
Facebook ads are a form of online advertising. They’re a great way to reach your target audience, and they can be used for many different purposes:
- Drive traffic to your website or landing page
- Increase conversions on your website or landing page
- Establish yourself as an expert in your field by driving leads to your business Contact Us page, where you can collect email addresses from interested customers (this is called lead generation).
How do Facebook ads work?
Facebook ads target specific groups of people likely to be interested in your product or service. The ads are shown to people based on age, gender, location, and interests.
Facebook’s advertising algorithm uses a variety of factors to determine who sees an ad for your business:
- Demographic information like age and gender
- Behavioral patterns such as pages you visit on Facebook or websites you visit elsewhere online
- Interests from what people like and share with their friends
Why do Facebook ads matter to your business?
Facebook is the world’s #1 social media platform, with over 2 billion monthly active users. If you’re looking to connect with your target audience, Facebook ads are a great way to do it. More so, 49% of Facebook users say they “like” or “follow” a brand on the site, while 42% say they have “liked” or “followed” a brand in the past, and 67% of Facebook users say they are more likely to buy a product they are interested in after seeing it on Facebook. Furthermore, 43% of Facebook users say they are more likely to buy a product they are interested in after seeing it in an ad on Facebook. Therefore, Facebook ads can help you build your brand, increase sales and conversions, and improve customer loyalty. Hiring a Facebook ad support assistant can show you how!
1. Define your goals for advertising on Facebook
Before you start planning and creating ads, think about why you are running the campaign in the first place. For example, do you want to increase awareness of your brand? Or do you want to drive sales? You must know how to measure the results of your ad campaign so that it will be successful (and potentially profitable).
Let’s say your goal is to increase awareness of your brand among audiences interested in buying one of your products or services—a group of people who don’t already know about or use it very often. This means that this ad campaign has two main objectives: raising awareness and driving traffic back to an external website where they can take action by purchasing an item or signing up for a newsletter list.
2. Choose an objective for your ad campaign
The best way to choose an objective is to define your business goals and then select the best purpose for reaching them. For example, if you are trying to increase sales leads and have a new product launch coming up, consider using “Website Conversions” as your objective. The most effective way of achieving this objective would be targeting people already familiar with your brand; their knowledge about the product will ensure that they are more likely to convert than someone who has never heard of it.
You can also use Facebook ads support to get more followers on social media platforms like Twitter or Instagram, which will help spread the word about your company even further while driving traffic back onto your site. If there is one thing businesses love more than anything else (besides money), it’s social media followers!
3. Create a clear call-to-action (CTA)
The CTA will prompt your audience to want to click and complete the action you want them to take. This can be a purchase, signup form completion, or anything else that leads them down the conversion funnel.
Here are some best practices for creating CTAs:
Make sure it’s clear and concise
When people see an ad in their feed, they’re usually in a hurry. Don’t make them work hard at figuring out what you want from them; say it outright with a clear call-to-action (CTA).
Ensure it’s relevant to your ad copy/image/video content
If there are multiple components in your advertisement, like text overlays and video overlays with different CTAs on each one—make sure they all get delivered to users who don’t just click on any old thing (especially if you’re paying per click!)!
4. Select a budget and bid strategy
You’ve already decided on the objective and audience for your Facebook ads, so now it’s time to set a budget. If you’re unfamiliar with how this works, it’s pretty simple:
- Set a maximum budget to help you reach your goals in a reasonable amount of time.
- Also, set a minimum budget so that Facebook doesn’t spend more than that on your ads (unless you’re looking for an expensive branding campaign).
- Choose between daily or lifetime budgets—the latter is helpful if you want to make sure that the ads keep running until specific goals are met (e.g., signup form clicks), while the former gives you more control over how much money goes into each ad and when it stops running at all.
5. Find the most compelling images, videos, and text for your Facebook ad
Facebook ads are a great way to get people to engage with your business. To do this, you need to give them something compelling to look at. Choose an engaging image or video relevant to your company, and use text to explain what’s in the image or video.
Next, include a call-to-action (CTA) that tells people exactly what they should do next. For example,”:Call today for more information.”
6. Write a headline and body copy that resonates with potential customers
The headline and body copy is the first thing people see when looking at your ad. They must be clear and concise so that people quickly understand your offer. Your headline should be relevant to your product or service, but remember: it’s not enough to mention what you do; write an enticing headline that will cause viewers to click on the ad and learn more about what you do. An excellent way to do this is by including a call-to-action (CTA) at the beginning of your text (just like how we wrote one above). The CTA should be short, clear, and easy for people unfamiliar with your brand or business model. However, your Facebook ad support assistant can guide you in the right direction.
7. Target a specific audience for your Facebook ad
If you’re unsure who to target with your Facebook ads, here are some options.
- Use Facebook pixel to customize the look and feel of your ad.
- Target by interest, product category, and demographics like age, relationship status, gender, etc.
- Create custom audiences based on people visiting your website or downloading content like an ebook.
Use these tips to get started creating the correct type of audience for your advertising campaigns!
8. Choose ad placement: news feed, right column, Instagram
Decide where to show your ad – in the news feed, right column, or as an Instagram story or post. The first step to creating a successful ad is deciding where you want it to show. You can choose from four options:
This is where people see your ads, so it’s a good idea to start here if you want clicks, likes, or shares. It’s also a good option if you’d like to increase brand awareness in general—you can use it as an opportunity to give followers something new or exciting about your company and its products or services that they may not have known before.
Right column (or “sidebar”)
This placement allows people scrolling quickly through their feeds to interact with your ad without stopping what they’re doing at the moment (e.g., reading articles). Suppose you’d rather not lose their attention on another screen entirely. In that case, this could be a good option for increasing engagement among fans who already know about you but haven’t yet bought anything from your business. It might not be worth spending too much money here, though, because these ads aren’t always seen by everyone who looks at them; they’ll only appear if someone scrolls past them while reading other content in their feed.”
9. Consider mobile and desktop for ad layout, fonts, images
Don’t forget to consider mobile and desktop device preferences regarding layout, font size, and placement of text and images in your ad. That is because one of the most important things you can do regarding Facebook ads is to ensure your ad looks good on all devices. If you use a mobile device for your ad, no text or images should be too small to read quickly (especially if the customer is scrolling through their newsfeed).
In addition to this, when designing an ad for desktop users, it’s important to remember that they may have a bigger screen than mobile users. Sitting in front of a large monitor at work or home, they will have more space than someone holding their phone while riding public transportation.
10. Test ads for best results within budget
Test multiple variations of your ad content, targeting audiences and placements until you find what works best for your business goals and budget. So, once you’ve set up your campaign, it’s time to test multiple variations of your ad content, targeting audiences, and placements until you find what works best for your business goals and budget. You should also test different ad creatives, such as the headline text or image used in an ad.
Here are some ideas:
- Try a different headline that is more specific to the action you want users to take (for example, “Book Your Hotel Now!” versus “Travel Bookings Made Simple”). If there isn’t a vast difference between these two headlines regarding clicks and conversions, then it’s probably safe to stick with the one that performs better over time. If there does seem to be a significant difference in performance between the two headlines, then run another test comparing them again before making any changes permanently.
- Test different images from each side of the spectrum: those that are very visually appealing vs. those that may not look as professional but still provide value by telling an exciting story about your business/product/service (for example, if you sell flowers for weddings then consider photos of happy couples at their wedding day).
The bottom line
To summarize, Facebook ads are a great way to reach your target audience and generate leads for your business. They can drive traffic to your website, build awareness around a new product or service launch, or promote an event. The key is knowing how they work and how much time and money you want to spend on them before jumping in with both feet! Also, if you are unsure, a safe and cost-effective way is to hire a Facebook ad support assistant!