Facebook Ad Buyer & Facebook: How to Build a Real Estate Business

Last Updated on September 13, 2023

A successful real estate business is just a matter of time and effort. It would help if you first found motivated sellers or cash buyers ready to buy now. There are many ways to do that – from direct mail, cold calling, and door-knocking, all the way up to using advanced tools like Facebook advertising. In this article, we’ll look at how easy it is for an experienced Facebook ad buyer to spend less time finding motivated sellers or cash buyers than other real estate agents and brokers do. Then we’ll go over what should be in your ad copy when bidding on someone’s house online using social media platforms like Facebook Messenger or WhatsApp.

How to find motivated sellers or cash buyers

The most important thing to do is find motivated sellers or cash buyers. You can do this in two ways:

  • Find people who are looking for a home. This sounds obvious, but it’s one of the most complex parts of real estate investing. The best way to get started is by using Facebook ads and targeting your audience with the right messaging that tells them what they need to hear.
  • Find people looking for a home in your area or even near where you live if it’s not practical to buy properties in other cities, states, or countries because of distance or other factors (like language).

Why use Facebook ads?

Facebook ads are effective

Facebook has more than 2 billion active users, so it’s easy for you to target your audience on this platform. You can also easily track the performance of your ad campaigns and make adjustments accordingly.

Facebook ads are affordable

They have a wide range of pricing options available, making them accessible for both small businesses and large corporations alike. Their self-service ad platform allows you to get started quickly without having to deal with an expensive team of marketing experts or media agencies.

Facebook ads are easy to set up 

If you’re familiar with social media marketing or paid advertising, creating an ad campaign shouldn’t be too challenging. The robust targeting features allow advertisers to reach people who are most likely interested in their product or service immediately instead of wasting time and money on irrelevant audiences (like those who don’t speak English).

How to set up a Facebook ad campaign

The first thing to do is create a campaign. This is where you’ll set up your budget and choose what kind of ads you want to run. You will need to decide on a target audience, which means choosing who will see your ad based on their age, interests, location, and other demographic information. Once you’ve decided that, you can set an objective for your campaign: getting sales leads or increasing brand awareness (the latter being the best way). You’ll also need to work out what type of ad format works best for your business – whether video or static image – and finally upload any images or text that corresponds with them.

Next comes the call-to-action button; this should be clear and concise so that users know how they can benefit from clicking through on these ads! Finally, set up delivery dates for when the adverts are scheduled for release; depending on how big/small scale your campaign is, this could be daily or weekly intervals over several months.

How to create custom audiences

Custom audiences are the most powerful tool for Facebook ads. They allow you to target your audience based on their actions and interests. You can create custom audiences by identifying your website visitors and people who have viewed or interacted with your ad and then make an audience out of that data. You can also build a custom audience from people who have bought something or completed a transaction on your site with a specific offer code.

What is a lookalike audience?

Lookalike audiences are a way to expand your reach by targeting people that are similar to the customers you already have. You can target lookalikes for your ads based on gender, age, interests—and even how much money they make.

You’ll create lookalike audiences using Facebook’s built-in audience tool or a custom audience list created through Facebook Ads Manager or Power Editor. Once set up, you’ll be able to choose what type of ad campaign you want: an existing or new one.

What should be in the ad?

The ad should be clear and concise. To grab the attention of your potential customers, you must be able to tell them precisely what they need. This can be done with text or images; however, you must ensure that whatever you use is eye-catching enough for the user to click on it.

The ad should be relevant to the audience. If specific demographics are more likely than others to purchase whatever you’re selling, then ensure that your ads are targeted toward those demographics!

Relevance also means ensuring that each ad fits into the overall theme of your campaign so as not to confuse or disinterest users who may see similar ads from different companies – this will only hurt your chances of gaining new customers!

Analyze the results and optimize your ads

Once you’ve created your ads and started to run them, it’s time to analyze the results. The Facebook ad dashboard is a great way to measure the success of your campaigns. It lets you see how much money you’re spending and what ads are working and gives recommendations for improving performance. Using this tool, you can optimize your campaigns to perform better over time.

There are multiple ways in which you can use the Facebook ad dashboard:

Analyze results

The Performance section shows your advertising activity for each campaign, including impressions, clicks, spending, and cost per action (CPA). You can also view metrics by device type or audience segmentation, such as gender or location, if applicable.

Optimize ads

The Optimization section shows recommendations based on past performance, such as improving targeting settings based on engagement rates or increasing bids if ROI has been low recently.

Create new ads

If there are specific objectives, such as driving traffic back into an old website, then select ‘Create New Ad Campaign’ from within this section.

Create custom audiences

Creating a custom audience allows marketers who want more control over their target audiences than just demographic data like age group or gender when creating standard demographics-based targeting rules (such as Customer Retargeting) to create unique audiences based on page likes, thus allowing companies with eCommerce sites for example where every visitor may not necessarily buy something at every visit but could be considered valuable nevertheless because they might purchase later down the line depending upon how often they visit said site; therefore creating custom audiences based off page likes lets advertisers target consumers before making any purchases thus ensuring higher conversion rates in the future.

A cost-effective and more accessible route – hire an experienced Facebook media buyer

You can save time and money if you hire a virtual assistant that is a specialized Facebook ad buyer. If you have been trying our Facebook ad buying for the first time, it might be better to delegate this task to a virtual assistant to do. They will know how best to work with your accounts.

If you hire someone to buy Facebook ads, it’ll be much easier for them to set up your campaign quickly and efficiently without asking for help from other people to get started. This will save both time and money in the long run because these types of agencies typically charge more than inexperienced ones do per hour – which means that every minute saved could mean tens of thousands over time!

The bottom line 

Setting up a Facebook ad campaign is the easiest way to reach new customers and find motivated sellers or cash buyers. It’s also the best way to grow your real estate business without spending money on expensive advertising campaigns.


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