Outsource Sales Support to Drive Revenue: Here’s Why

Last Updated on August 13, 2024

Sales professionals shine when they build relationships and close deals. Yet, administrative tasks often bog them down, diverting their focus. Outsourcing sales support to virtual assistants lets your team focus on their strengths, driving more revenue.

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Sales Teams Turn to Virtual Assistants to Boost Support

Sales reps spend only 30% of their time selling. According to the Center for Sales Strategy, administrative tasks dominate their day. Rob Graham, VP of Enterprise Solutions at Ascendant, faced this issue head-on. His sales team was overwhelmed with admin work—prospecting, email outreach, scheduling, and reporting. “Administrative tasks are essential but can be tedious and time-consuming,” says Rob. Ascendant solved this by outsourcing these tasks to virtual assistants. These assistants handle everything from prospecting and list-building to CRM data entry and lead follow-up. “Our sales executives now focus on growth,” Rob added. After a successful trial, Ascendant expanded the service to support 13 executives.

How Much Sales Support is Just Right?

What’s the ideal balance of support? McKinsey studied 40 sales organizations to find out. Top-performing sales teams had a 1:2 ratio of support staff to salespeople and twice as much administrative support, resulting in a 200% higher ROI. Adjusting support levels led to a 10% increase in win rates, a 40% decrease in the sales cycle, and reduced operational costs. More support meant more selling time, leading to higher revenue.

Business Owner Supported By Outsource Sales Support

Ways in which Virtual Assistants Can Drive Sales Revenue

Maintain a Full Pipeline of Prospects

Keep your sales pipeline flowing. Prospecting is tedious and time-consuming, often neglected when the pipeline is busy. Outsourcing this task ensures that your sales team can focus on closing deals. Provide your virtual assistant with target account criteria, and they’ll keep your pipeline full.

Personalize Emails with Less Effort

Personalized emails get more responses. Yet, many salespeople stick to basic automation. A virtual assistant can gather detailed prospect information, making your emails more authentic and engaging. This helps your messages stand out and start meaningful conversations.

Engage in Social Selling Consistently

75% of B2B decision-makers use social media. Incorporate social selling into your strategy to build your brand and engage warm prospects. Virtual assistants can identify critical interactions and provide daily lists of relevant posts and contacts, freeing your team to create meaningful interactions.

Prevent Leads from Slipping Through the Cracks

Nurture leads over the long haul. Some leads need time to decide. A virtual assistant can manage these leads, ensuring they receive follow-ups and resources. This keeps your solution in mind and prevents potential deals from slipping away.

Maintain Your CRM

Accurate CRM data is crucial. A cluttered CRM leads to missed opportunities. Virtual assistants keep your CRM current, providing accurate data for better predictions and decision-making. This allows your sales team to focus on selling rather than data entry.

Focus on Improving Your Playbook

Master your sales strategies. With administrative tasks outsourced, your sales team can refine their techniques. They can experiment with messaging, develop new pitches, and create better responses to objections. This continuous improvement leads to higher conversion rates and revenue.

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Successful Utilization of Virtual Sales Assistants

Many companies have turned to virtual assistants for comprehensive sales support. From managing calendars and travel to CRM data management, virtual assistants have streamlined their processes, allowing their sales teams to spend more time with clients and prospects. This has resulted in more accurate CRM data and improved efficiency, leading to better sales outcomes.

Is Outsourcing Sales Support Right for You?

Outsourcing sales support isn’t for everyone. The best candidates for this kind of support typically:

  • Use a CRM or plan to adopt one
  • Have a multi-stage sales process
  • Have a sales team that excels at closing deals but is bogged down by admin work.

Finding the Right Sales Support

You have two main options:

  1. Hire In-House Employees: This offers the most control but is costly and time-consuming.
  2. Hire a Managed Virtual Assistant Service: This is faster and more cost-effective. The service provider handles hiring, training, and managing the assistants, who typically work offshore. This model scales easily with changing needs and provides a ready-trained workforce.

Critical Sales Support for Your Team

“Sales support is critical,” says McKinsey. Adequate support allows sales reps to focus on selling, driving revenue growth. Managed virtual assistant services provide a flexible, scalable solution for administrative support, enabling your sales team to thrive.

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Conclusion: Empower Your Sales Team with Aristo Sourcing

At Aristo Sourcing, we understand the value of efficient sales support. Our virtual assistants are skilled professionals dedicated to supporting your sales team. By outsourcing administrative tasks to us, your team can concentrate on building relationships and closing deals, ultimately driving your revenue growth. For over a decade, we have provided top-notch virtual assistant services from our offices in Portland, Oregon. Our assistants work in secure offshore locations, ensuring reliable and high-quality support for your business. With Aristo Sourcing, give your sales team the time and resources they need to succeed. Transform your sales process, boost efficiency, and see the growth you’ve been aiming for.

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