Marketing Agencies Gain by Hiring a Virtual Account Manager 

Marketing agency owners understand the critical role that client account management plays in maintaining client satisfaction and ensuring smooth project delivery. Happy clients drive success, and that’s why many agencies invest in dedicated client account managers. However, some agency owners hesitate to hire virtual client account managers. This is unfortunate because the benefits of virtual account managers far outweigh the limitations of traditional in-office client account managers. Remote client account managers not only bring the same high-quality service but also offer unique advantages, such as greater efficiency, flexibility, and scalability. If you’re still on the fence about going virtual, here are seven reasons why a virtual client account manager could be your agency’s next best hire.

Enhanced Efficiency

It’s no secret that remote work environments often allow for fewer distractions than traditional office settings. Without the usual interruptions of office chatter, unnecessary meetings, or background noise, virtual client account managers can focus on delivering results. According to a Harvard Business Review study, remote workers are 35-40% more productive than their in-office counterparts. Virtual client account managers can accomplish tasks more rapidly, often completing projects in significantly less time than what’s typically possible in an office setting.

With the flexibility to create an optimized workspace at home, virtual client account managers can concentrate fully, resulting in faster delivery of higher-quality work. Moreover, when you hire remote client account managers, many are paid by the hour, incentivizing them to work more efficiently, therefore completing tasks more promptly. It’s a win-win for both your agency and your clients because you receive high productivity with a streamlined cost structure.

Increased Flexibility & Cost Savings

One of the primary advantages of hiring a virtual account manager is the flexibility this assistant will offer—not just for your team but also for your agency’s budget. Remote client account managers can adapt to various schedules, making meeting client needs across different time zones easier without adding to operational strain. Financially, the savings are substantial.

According to Global Workplace Analytics, companies save an average of $11,000 annually per employee by shifting to remote work, largely due to reduced expenses related to office space, utilities, and equipment. For agencies, this means more budget flexibility. You can reinvest the money saved in growing your business—whether it’s in marketing, training programs, or other revenue-generating activities. Imagine what your agency could accomplish with a larger budget: more advertising, new tools for automation, or professional development for your team. Virtual client account managers make this possible.

Access to a Global Talent Pool

When you limit your hiring to a geographical region, you might miss out on top talent. Virtual client account managers give you access to a truly global talent pool, allowing you to find the best candidate for the job, no matter where they are located.

According to Upwork, 63% of companies now have remote teams, and more businesses realize that the perfect hire may not be in their immediate vicinity. By expanding your search beyond local candidates, you can source client account managers with specialized skills—expertise in local SEO, advanced CRM systems, or content marketing strategies—ensuring that your clients receive the best service possible. This global approach also allows for faster hiring times because the local talent shortage does not constrain you. In fact, by hiring from international markets, you may even reduce salary expenses without sacrificing skill or experience, further stretching your agency’s budget.

Unmatched Agility

Virtual teams are inherently more agile than their office-based counterparts. Without an office, you can adjust your staffing levels to match current demand, hire faster, and scale more effectively. Remote teams, particularly those equipped with advanced communication and project-management tools, can quickly adapt to market shifts and new business trends. The COVID-19 pandemic demonstrated the necessity of agility in business; remote work has become a cornerstone of that adaptability.

Virtual account managers are trained to be highly adaptable, ensuring that your agency can seamlessly transition through challenges, whether this involves scaling operations or introducing new service offerings. Moreover, virtual client account managers often have access to communities or networks to stay updated on the latest marketing and client management strategies. This agility makes such people better equipped to help your agency pivot quickly in response to market changes.

Superior Communication Skills

In today’s digital-first world, communication is key. A virtual client account manager must excel in maintaining strong client relationships across different time zones and platforms. While everyone knows how to send an email, virtual client account managers stand out because they are often more adept at using various communication tools—email, Slack, or Zoom—to keep lines of communication open and effective.

A recent Buffer survey found that 75% of remote employees consider effective communication their most important skill. Virtual account managers are proficient in writing clear, professional emails and excel in video calls, chat platforms, and other digital tools. These client account managers build rapport with clients despite the physical distance, ensuring that every project stays on track and every client feels heard.

Scalability for Growing Agencies

For marketing agencies looking to scale, virtual account managers are invaluable. As your client base grows, so does your need for efficient account management. Virtual client account managers can handle increasing workloads without overwhelming your in-house team. Their flexibility allows them to take on additional clients or responsibilities as your agency expands.

By streamlining onboarding processes, virtual client account managers ensure that new clients receive the same high-quality service from Day One. Automated client onboarding checklists and workflow management systems, such as Asana, help keep tasks organized and consistent across projects. According to Deloitte, businesses with remote teams report a 43% improvement in customer satisfaction, largely due to the efficiency and scalability of virtual management systems. As your agency grows, you can easily add more virtual team members without the burden of physical space or excessive overhead costs.

BOOK A FREE CONSULTATION