The Gig Economy and Remote Work Trend, and the Role of VAs

Virtual assistants are becoming more popular to help businesses reduce costs and increase productivity. And with the rise of remote work and the gig economy, it’s no surprise that this trend continues to grow.

Virtual assistants play a critical role in helping small businesses get things done quickly, efficiently, and affordably, but how do you know what kind of virtual assistant is right for your business? In this guide, we’ll cover everything you need to know about hiring a virtual assistant today: what they do, who they are suitable for, and how they can help your business grow faster without breaking the bank!

What is the gig economy?

The gig economy refers to a labor market characterized by the prevalence of short-term contracts or freelance work, as opposed to permanent jobs. This work arrangement is often facilitated by online platforms that match workers with customers for a single task or project and is mainly done through remote work.

The gig economy has seen significant growth in recent years, with the gig economy value set to reach $873000.0 million by 2027. Some see it as a flexible and convenient way to earn income, while others view it as a manifestation of insecure work with limited benefits and protections.

Nevertheless, the gig economy is stimulated by more workers leaving formal employment to opt for more flexible working arrangements. Being a virtual assistant is, in part, being an entrepreneur, as it gives a person flexibility while still making a living. 

What is a virtual assistant?

Virtual assistants are not new, but they have become increasingly popular recently. The gig economy has made it easier than ever for people to hire virtual assistants and remote workers on different platforms. Virtual assistants can help with a variety of tasks, including:

  • Data entry
  • Researching information online
  • Proofreading documents or blog posts

The role of a virtual assistant

As a business owner, you’re probably familiar with virtual assistants. Virtual assistants help with tasks that are not part of their job description. They can assist you in various ways, including administrative tasks such as scheduling and organizing.

However, if you’re new to the gig economy or remote work trend and don’t know much about what it means to hire a virtual assistant (VA), here’s an overview:

The job market for virtual assistants

It’s no secret that the gig economy and remote work trend are rising. The global demand for virtual assistants has increased rapidly in recent years, but many people still don’t understand how to benefit from this innovative recruiting solution.

  • In 2016, there were over 40 million virtual assistants worldwide!
  • In America alone, 1 out of every ten people has worked as a virtual assistant at least once – and nearly half of them did so within the past year!
  • Over 2 million virtual assistants work in Canada (the fastest-growing market).

Virtual assistants and the gig economy

The gig economy is the future of work. As employers look to outsource tasks that can be done remotely, virtual assistants are becoming more and more critical for business owners and freelancers alike.

Virtual assistants can help you with your business needs – from social media management to data entry; they’ll take care of the things that don’t require your personal touch while freeing up your time so that you can focus on what matters most: growing your business! They also have experience with remote work, which means they know how to manage projects remotely using tools like Slack or Trello.

Benefits of using a virtual assistant

Using a virtual assistant can bring several benefits to businesses and individuals, including:

Increased efficiency

Virtual assistants can handle repetitive and time-consuming tasks, freeing time for more critical work.

Cost savings

Hiring a virtual assistant is often more cost-effective than hiring a full-time employee, as there are no benefits, taxes, or office space costs to pay.


Virtual assistants can work from anywhere and are available for more hours, allowing businesses to scale their support as needed.

Improved focus

Business owners and employees can focus on more important and strategic work by outsourcing routine tasks.

Access to expertise

Virtual assistants can bring specific skills and expertise to the table, allowing businesses to access the knowledge they may not have in-house.

Improved work-life balance

Virtual assistants can help relieve employees’ workload and allow them to balance their personal and professional lives better.

How to choose an excellent virtual assistant

Finding someone who understands your business and can work with your tools is essential when looking for a virtual assistant. You also want a good communicator who is reliable and trustworthy, flexible enough to work around your schedule, and has a good reputation.

If you have any questions about what qualities make for a practical virtual assistant or how best to hire one – or if you want some advice on how best to use these services, please get in touch with us today!

The bottom line about the gig economy and  virtual assistants

Virtual assistants can help you reduce costs and increase productivity. Focusing on your core business is becoming increasingly important in the gig economy. If you’re running a startup or small company, this means making sure that your team is spending their time doing the things they do best while outsourcing non-core tasks to free up more time for everyone else.

A virtual assistant (VA) can help with both things: focusing on your core business by taking care of all those non-essential tasks so that you don’t have to worry about them anymore and gaining a competitive advantage by reducing costs while increasing cost productivity.

Moreover, the role of a virtual assistant is changing as more people look for ways to work remotely. Virtual assistants are becoming more common and can significantly reduce costs and increase business productivity. If you’re looking for help with your business, consider hiring a virtual assistant today!

The gig economy in action

Source: Gig Economy Market [2022-2027] Size, Share, Growth Rate | Recent Development, Demand, Trends, Key Players Profiles, Segmentation, Mergers & Acquisitions, Expansion Plans, and Forecast Research | Industry Research Biz

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