Digital or online marketing can be a powerful tool to connect a brand with potential customers. This form of communication uses digital means to reach a well-targeted audience – from email, and web-based advertisement, to social media. However, most companies either lack a marketing department or lack the proper skills to compete effectively against their competition by using digital communication. This is where a virtual internet marketing assistant comes—a special type of virtual assistant who can enhance the efficiency of your digital marketing efforts.
What is a virtual internet marketing assistant?
A virtual internet marketing assistant, also known as a virtual digital marketing assistant, is someone who works remotely and handles the digital marketing for you. These digital marketing experts are not based in your office, and they aren’t employees. Instead, they act as consultants offering their services and knowledge to a business. More so, they can manage your marketing strategy to connect your brand with your audience. They do this by using blogging and content creation. Also, they are experts in the social media management of various social media channels like Twitter and Facebook. They are able to manage your email marketing and can also optimize the SEO on your website.
The benefits of hiring a virtual internet marketing assistant
There are two main benefits when you hire an internet marketing assistant. Let’s check these out.
You will capitalize on your productivity and have your time freed up
As we all know, time is a precious resource − we can never have enough of it. How businesses spend time can be translated into dollars. Businesses pay people per hour for their time – but have you considered how much money you have wasted conducting the low-level tasks yourself? This is where a virtual assistant comes in –such a person can free up your time so you can focus on more high-level tasks. For example, if you are a real estate agent and you spend most of your time writing blogs and posting on social media channels, you have less time to engage with your clients and close deals. Also, delegating the admin and digital marketing tasks to a remote assistant means that your team is not distracted by work that they are not skilled in or even hired to do.
You will reduce costs and save money
A virtual assistant, mostly because this person works remotely, but also since they are not employees, costs less. If there are delegated tasks you want to be completed, a virtual assistant can conduct these tasks, costing you less than if you were to do them yourself. Also, as mentioned, their salaries are lower, and the company does not need to pay additional employee benefits or taxes. Moreover, as this type of helper is able to optimize your social media efforts, you gain more. The result is increased sales, which can translate to direct profit.
An internet marketing virtual assistant can perform the tasks
A virtual assistant can take over your digital marketing efforts. These are the tasks they can complete for you.
Enhance your digital marketing strategy
You can build a strong base for your marketing efforts when you have a solid digital marketing strategy. More so, your virtual assistant can suggest channels to explore to reach a new market segment. Also, they can conduct organic content, thereby saving you money on paid advertising.
Build a robust social media presence
Social media can be used as a lead generation tool. Therefore, it is crucial to ensure that you have a strong social media presence. More so, the remote assistant can use social media channels to tell your audience why your business is the best. The problem is that social media takes a lot of time and work. A virtual assistant can create an interactive social media presence, post regular and valuable content, and respond to your clients’ inquiries.
Use paid ads to boost conversions
Correctly used ads should be part of your digital marketing plan. But you need to know your audience, run engaging social media ads on the right platforms, use retargeting to make the most of your social media ads, and optimize your text. Your virtual assistant can handle this.
Use content marketing for increased visibility online
Content in the form of landing pages and articles can boost your ranking chances on Google and Bing. This means visibility! Your virtual assistant can thereby help create great content to boost inbound marketing, increase your ranking through SEO on Google, and draft newsletters for your email database. Additionally, the assistants can optimize your landing pages; create lead magnets to draw people to your website, and report on their performance using Google analytics.
How to hire a virtual assistant for internet marketing
The first step is to determine your needs − in other words, the tasks you want to delegate to a virtual assistant. It is best to list these. You can also use this list when hiring a virtual assistant since that will establish the job description. You can hire a freelance assistant; however, this is not advisable. Many people are not sufficiently competent at hiring or managing people. The result is a failure and time wasted. It is best to approach an outsourcing agency. Take, for example, Aristo Sourcing. If you opt for approaching Aristo Sourcing, you can make use of our complimentary call with our outsourcing expert. We offer you an expert with over a decade of experience dealing with some of the most prominent outsourcing companies. We can provide you with the best advice. Therefore, don’t delay – book your free call now!