How Your Assistant Can Help With Your Social Media Strategy

Last Updated on September 13, 2023

When you’re first starting out in business, you might decide to keep your social media strategy as simple as possible. It can also be tempting to select one social media platform and stick with it for as long as possible. However, an effective social media strategy requires something a bit more complicated than simply posting on Facebook or Twitter once in a while — especially if your business is growing and changing rapidly! Luckily for small businesses like yours, there’s a solution: social media virtual assistants (or SMVAs) can build a marketing strategy, what can help with almost every aspect of your social media strategy without breaking the bank.

Understanding what they do

  • Social media virtual assistants can help you with many of the tasks that are most time-consuming and/or tedious. For example, they can help you schedule posts to be published on different social networking platforms at different times. They also have access to advanced tools like Hootsuite and Buffer, which allow them to monitor conversations across multiple social media channels in real time, responding quickly if needed.
  • However, there are some things they cannot do for you: they cannot create content from scratch or engage in meaningful conversations with your customers or followers (although it’s possible that a good VA might suggest something particularly clever as a result of their analysis).
  • What matters most is knowing what your VA is best at, so that he or she can focus on seeing to those aspects rather than wasting time on what is above their level of capability!

What tasks can they do?

Social media virtual assistants can help you with all of the following tasks:

Social Media Marketing

So, social media marketing is used to promote your business by posting on social media sites, like Facebook and Twitter. The goal of this is to increase brand awareness, drive traffic to your website, and increase sales for your company. It’s important to note that not all SMMs are created equal; some SMMs focus primarily on advertising, while others focus more on community building and engagement. A great example of an SMM manager who focuses primarily on advertising is someone who works as a social media specialist at a digital agency. For example, they might be tasked with creating ad copy for Facebook ads, or managing campaigns using paid tools such as Hootsuite Ads or Sprout Social Ads (more on these later). This type of person would typically have experience in writing copy for print or email advertisements—but not necessarily much experience working directly with clients.

Social Media Strategy

A good social media strategy will help your company identify platforms that suit its goals (e.g., increasing conversions), define clear goals related specifically to each platform (e.g., increase followers), and define success metrics that correlate back specifically from each platform (e.g., new signups from Twitter). This will make it easy for anyone working across teams within organizations − not just marketers − to understand how various strategies impact overall performance metrics over time.

Which social media platform is right for your business?

Social media is a powerful tool for marketing your business. It can reach thousands of potential customers, creating brand awareness and driving sales.

However, managing your own social media accounts can be time-consuming and frustrating. You’re constantly trying to keep up with changes in algorithms and analytics, monitoring comments and responding to customer questions. If you don’t know what you’re doing, this process can waste hours of productive work time every week!

The good news is that there are ways for you to increase the impact of your social media marketing without adding extra hours to your schedule: outsourcing it entirely! This will allow you more time for strategic thinking on how best use these platforms so they’ll ultimately return more value when it comes time revisit those strategies (which should happen regularly).

Do you need one?

If you have many social media accounts but not enough time in the day to manage them all, it may be time to hire a virtual assistant. A good virtual assistant can do things like:

  • help with your social media strategy and execution
  • create content for your blog and website
  • find new ways of engaging with customers through email campaigns or contests
  • improve your organic search rankings by managing your website’s SEO

Social media virtual assistants can help with almost every aspect of your social media strategy.

Also, social media virtual assistants (SVAs) are the perfect solution to many of the challenges that come with managing social media. They can assist with:

  • Content creation
  • Social media management
  • Community management
  • Influencer marketing
  • Customer engagement

The list goes on. Whether it’s creating graphics and posting them to Instagram, or using a tool like Canva to create graphics for Twitter, SVAs make it easy for busy businesses owners to stay on top of all their social media needs without diving into a complicated project.


Social media virtual assistants can be a great way for businesses to scale their social media presence. The technology is constantly changing, and there’s no doubt that it will continue to do so in the future. But as long as you know what your goals are, choose the right platform(s) for your business, and use them wisely, then you’re sure to see success!


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