When starting a business, you might keep your social media strategy as simple as possible. It can also be tempting to select one social media platform and stick with it for as long as possible. However, an effective social media strategy requires something more complicated than simply posting on Facebook or Twitter occasionally — significant if your business is growing and changing rapidly!
Luckily for small businesses like yours, there’s a solution: social media virtual assistants (or SMVAs) can build a marketing strategy that can help with almost every aspect of your social media strategy without breaking the bank.
Understanding what they do
- Social media virtual assistants can help you with many of the most time-consuming and tedious tasks. For example, they can help you schedule posts to be published on different social networking platforms at other times. They also have access to advanced tools like Hootsuite and Buffer, which allow them to monitor conversations across multiple social media channels in real-time, responding quickly if needed.
- Good social media VAs can create content from scratch or engage in meaningful conversations with your customers or followers.
- What matters most is knowing what your virtual assistant is best at so that he or she can focus on seeing those aspects rather than wasting time on what is above their level of capability!
What tasks can they do?
Social media virtual assistants can help you with all of the following tasks:
Social Media Marketing
So, social media marketing is used to promote your business by posting on social media sites like Facebook and Twitter.
This aims to increase brand awareness, drive traffic to your website, and increase sales for your company. Not all social media virtual assistants are created equal. Some social media virtual assistants focus primarily on advertising, while others focus more on community building and engagement.
A great example of a social media manager focusing primarily on advertising is someone working as a social media specialist at a digital agency. For instance, they might be tasked with creating ad copy for Facebook ads or managing campaigns using paid tools such as Hootsuite Ads or Sprout Social Ads (more on these later). This person typically has experience writing copy for print or email advertisements—but not necessarily much experience working directly with clients.
Social Media Strategy
An excellent social media strategy will help your company identify platforms that suit its goals (e.g., increasing conversions), define clear goals explicitly related to each platform (e.g., growing followers), and define success metrics that correlate back specifically from each platform (e.g., new signups from Twitter).
This will make it easy for anyone working across teams within organizations − not just marketers − to understand how various strategies impact overall performance metrics over time.
Which social media platform is right for your business?
Social media is a powerful tool for marketing your business. It can reach thousands of potential customers, creating brand awareness and driving sales.
However, managing your own social media accounts can be time-consuming and frustrating. You’re constantly trying to keep up with changes in algorithms and analytics, monitoring comments and responding to customer questions. If you don’t know what you’re doing, this process can waste hours of productive work time every week!
The good news is that there are ways for you to increase the impact of your social media marketing without adding extra hours to your schedule: outsourcing it entirely! This will allow you more time for strategic thinking on how best to use these platforms, so they’ll ultimately return more value when it comes time to revisit those strategies (which should happen regularly).
Do you need one?
If you have many social media accounts but not enough time in the day to manage them all, it may be time to hire a virtual assistant. A good virtual assistant can do things like:
- help with your social media strategy and execution
- create content for your blog and website
- find new ways of engaging with customers through email campaigns or contests
- improve your organic search rankings by managing your website’s SEO
Virtual assistants can help with almost every aspect of your social media strategy.
Also, virtual assistants are the perfect solution to many social media challenges. They can assist with:
- Content creation
- Social media management
- Community management
- Influencer marketing
- Customer engagement
The list goes on. Whether creating graphics and posting them to Instagram or using a tool like Canva to create graphics for Twitter, social media virtual assistants make it easy for busy business owners to stay on top of all their social media needs without diving into a complicated project.
Social media virtual assistants can be an excellent way for businesses to scale their social media presence. Social media is constantly changing, and there’s no doubt that it will continue to do so in the future. But as long as you know your goals, choose the right platform(s) for your business, and use them wisely, you’re sure to see success!