You love the business or at least, the creative side of it, but the tech side is not your thing. But you try. You go to the backend of your WordPress site, fearing firstly that you will delete your whole website. Or you are comfortable with using the technology, but you just don’t have enough time. You need help – you need to hire a virtual technical assistant − and this is why!
What is a virtual tech assistant?
A virtual assistant refers to a person who works remotely from their home office or shared office space, to assist a company. These virtual assistants are independent contractors, and not formal staff members of a business. They have a wide range of skills; however, a virtual tech assistant’s skills are more focused on technology. A virtual technology assistant does not conduct the copywriting or other content creation services. Rather, they are focused on placing the content where it should be, in the right format, optimizing it.
Knowing which virtual tech assistant is best for you
To hire the best virtual technical assistant for your business, write down all the tasks you want the virtual assistant to complete. Then discuss this list with your outsourcing agent. The agent will be able to advise you whether the list is doable, or whether there are any changes needed. Your outsourcing agent will then source you some candidates that match your job description. For instance, if you need someone for basic graphic design, you could consider hiring a person proficient in programs such as Canva to create slides, graphics, and more.
What tasks can a tech virtual assistant take care of?
Virtual technical assistants are great to have on your team, especially if your business mostly trades digitally, from online coaching sessions to eCommerce websites. More so, there are various tasks these virtual assistants can handle. Here are the most popular services:
Maintain your WordPress site
If you have a WordPress website, it must be managed properly or the loading speed can be impacted. This will include, for instance, running audits, ensuring there is a backup copy of the site, correcting any broken links, and updating the plugins and theme. Additionally, the remote assistant can post the blog content, and optimise the site for SEO.
Set up autoresponders
If you are running or using email marketing, you probably also have a drip email campaign going. This means that with each email there will be a trigger that will set off various autoresponders. Besides setting up these, these can also be changed as your campaign changes.
Create graphics on sites such as Canva
If you need graphics that match your branding, Canva can be used. Graphics can be created on Canva for social media, your website, or even for print. This will save you time and money.
Find and optimise images
Searching for fresh and interesting images can be time-consuming. For this reason many entrepreneurs like to outsource such low-level tasks to virtual assistants. However, more than simply finding the perfect image, the assistant can resize it for the platform on which it will be used. The image can also be optimized, especially if it will be used on your website. Images are great for your website; however, they can affect your loading speed, particularly on mobile platforms. Although it’s best to hide as many images displaying on mobile as possible, you can also optimise the remaining images to make the loading slightly more rapid.
Create landing pages
A landing page is an important part of digital marketing. This is where you can drive your consumers to convert them to buy or call you. There are various landing page tools, such as Thrive, Elementor, Leadpages, Beaver Builder, and Whichever. A remote technical assistant will be able to use these tools to create and update new landing pages.
Schedule social media posts
Social media channels such as Pinterest, Facebook, Instagram and Twitter all have scheduling features. Future posts can be scheduled to go live at the most optimal times.
SEO is great for driving organic traffic to your website. More so, SEO as an investment can offer a better return than paid advertising. Your virtual assistant can conduct keyword research, add inbound and outbound links to your content, and help to build your domain ranking online.
Basic video editing
As with graphics, you might need video content. A virtual assistant can create basic videos from your creative databank. More so, they can have the material ready for the various platforms, scheduling these for you.
The bottom line
A virtual technical assistant can be a treasured asset for your team, particularly one who is handy and at ease with an assortment of tasks and programs. Also, a virtual assistant can assist to free up your time by maintaining the technical side of your trade, seeing that it is operating efficiently.