Graphic designer working on a new website design

Graphic Designer: Reasons Why You Need One

If you’re in business, you know that your brand is very much who you are. Your logo and how it’s portrayed in your materials are vital elements of your brand image. If they’re not done professionally, they could turn viewers off and make them think less favorably about your company. Business cards and printed materials can also set the tone for your business, so hiring a graphic designer who knows what works best when designing these materials makes sense.

Make your logo recognizable

A logo should be recognizable. It should make people smile, laugh, and think. A good logo is simple and memorable; it’s a visual representation of your brand that doesn’t overwhelm its audience.

To do this effectively, logos must be easy to read and understand at first glance—even in small sizes or on poor-quality screens (which most people will see). They must also be unique: no one wants their brand associated with any other company’s logo because it can lead to confusion among customers.

A graphic designer can create a logo that lasts

Logos are the first thing people see when they come across your business, so you must have a logo that is memorable and relevant to what you do. A good logo should also be unique, timeless, and an extension of your brand.

When building a successful business with clients from all over the world, having an instantly recognizable logo is crucial to gaining the trust of new potential customers. Your logo should be simple enough for people to remember but detailed enough for them to understand what it represents without having any prior knowledge of your brand or company history.

A professional logo will help you stand out in the crowd

A logo is a graphic representation of your brand. It should represent your business or organization in a simple, memorable, and distinctive way. A logo can be used in advertising, packaging, and the company website to help customers identify with your business.

A professional-looking logo will help you stand out from the crowd and give potential clients confidence that you are an established business with a long history behind you. This can also lead to repeat business from loyal customers who recognize the brand when they see it again!

It would help if you had consistency across all your platforms and materials

Having a consistent brand identity across your materials is one of the most important things you can do for your business. It’s the simplest way to build trust with customers and ensure they know who you are, even if they’ve never met you before. Consistency also makes it easier for people to find you on social media, which will help grow your audience and expand into new markets.

A graphic designer is skilled in using their programs and many other designs and image editing programs. They can create logos with the right balance of simplicity, uniqueness, and memorability.

The best logos are easy to remember because they use simple shapes or letters easily recognizable by your target audience. The logo should also be unique—there should be no confusion about what it means or who created it. A graphic designer understands these concepts so that when you hire them to create a logo for your company or project, they will have an advantage over other designers who might try to compete with you for business later on down the road if they had made their version of what should be considered “your” design!

A graphic designer can design packaging that sells your product

A well-designed package will make a consumer pick up your product over someone else’s. If the packaging is poorly designed, it can have the opposite effect: a consumer may not even realize that there’s a product inside because they don’t want to touch it. A good graphic designer knows what works and what doesn’t when it comes to packaging design, including how it should look and feel and its functionality (for example, whether or not the box needs an opening).

For example, did you know that 90% of shoppers will look at something on an aisle shelf before deciding which item to buy? That means that good packaging design is a vital component of brand recognition! As the saying goes – people do judge a book by its cover.

Packaging is an extension of your brand and voice

Packaging is often the first interaction a customer has with a product, so it’s essential that your packaging stands out from the crowd to attract customers’ attention. A graphic designer can help you design unique packaging that fits your brand identity.

Don’t rely on templates to build your site unless you’re a professional web designer

Templates are not customizable. They’re also not responsive so they won’t adapt well to small screens like smartphones and tablets. And unless you make changes to the code of your website’s template, it may not be optimized for search engines (more on below). Finally, templates don’t allow you to show off your expertise or individuality—they look like all the other sites built with them!

Your site is not just an information repository but also a place for lead generation

You must create a site that is easy to navigate and find information on, especially if you’re selling products or services online. Moreover, your site should have a clear call-to-action (CTA) so people know what you want them to do next—whether that fill out a form or buy something from you.

If your site doesn’t have any calls to action, it could be because the message isn’t clear enough on the page for people to understand what they can do there within seconds of landing. The CTA must be present throughout the entire website experience, so customers know how to engage with your brand at every stage of their journey with you.

You can’t afford to miss mobile visitors with a non-responsive site

If you’re not sure how many of your visitors are using a mobile device, then you should be. Mobile visitors are more likely to convert, buy and share content than desktop users. They also spend more time on your site.

A recent study by eMarketer found that 65% of Americans own a smartphone, compared with 40% who own an iPad or other tablet computer. The same report found that the number of people making purchases from their phones will increase by nearly 50% (to $19 billion). If you don’t have a responsive design for your website, these numbers may be even higher for you—because those who can’t access your site won’t be able to shop from it!

An e-book is ideal for showing off your expertise and authority on a subject

An e-book or electronic book can be shared with interested readers via social media platforms, sold online, or used as a lead-generation tool for your business.

The best part about writing an e-book? You don’t need to worry about formatting it or designing the cover art! These are things that professionals can do, so you can focus on what matters most—your content. Moreover, you can have a virtual content writer draft an e-book for you at minimal costs, and your graphic designer can make it look remarkable with the correct logo design and branding. 

Infographics make information easier to understand, especially for people who aren’t too graphically inclined

You might think infographics are a fad, but they’re not going anywhere. They’ve been around since the early 1900s when William S. Harley and Arthur Davidson created an infographic showing their motorcycle engine parts in a simple but effective way. Today’s designers have taken this concept even further with highly-detailed graphics that can be used to explain complex topics such as health care or global warming in an easy-to-understand manner.

Infographics also allow you to get your message across in a more creative way than standard text on a page would allow – especially if you want your infographic shared on social media sites like Facebook and Twitter, where many of your potential clients hang out! Infographic design is one of the fastest growing fields among graphic designers because it allows them to showcase their creativity while still conveying important information about whatever topic they’re focusing on (for example: “10 ways you can save money at home”).

Printed materials leave a favorable impression on potential customers and partners

The tangible nature of printed material makes it more likely to be saved and used, even if the consumer does not have access to the internet. Printed materials can also have a longer shelf life than digital content, making them an excellent option for sending out letters or newsletters that provide essential information at critical times in your business’ life cycle.

Professionally designed printed materials showcase your knowledge of design trends and standards in the industry

You’re the expert in your field or industry. You know how to do it better than anyone else. But how do you convince others of this? Through your printed materials.

When making purchasing decisions, people look at your brand and your product/service. To ensure that both of these areas are covered (and well-represented), you need to have professionally designed printed materials that showcase your knowledge of design trends and standards in the industry—which will help turn visitors into customers!

The design on your business card 

The design on your business card extends to the image it portrays of you as a professional in your industry or niche. The typeface and color scheme should fit the occasion, such as a conservative look for an older crowd or a more creative design for younger groups. If you’re trying to impress a potential investor, using bold colors and graphics may not be the best way. On the other hand, if you’re meeting with potential clients looking at new designs, it would make sense to use different fonts, styles, and colors based on what they like most.

Because your business card is one of the first things people see when they meet with you at their office or home (or even via email), make sure that it’s well-designed enough so that it will stand out from those sent by others in your field who have less experience than yourself

Create a lasting engagement on social media with images and video content

Images and video content are the best way to create ongoing engagement on social media. Knowing which images are best for each platform is key to success.

  • Use images that tell a story.

  • But use relevant images that are high quality, like your logo or new product launch. If you have a team member who works in the field, use their photos too!

  • Don’t forget to check out our Instagram gallery section, where we showcase some of our most engaging posts this year — including lots of great examples from our clients!


Graphic design is essential to your business, no matter what stage it’s in. Finding the right graphic designer can help you get started on the right foot or improve your current presence and keep it fresh. With these ideas in mind, we hope this article helped you see how a graphic designer can help your business succeed!

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