Whether you’re a small business owner or an entrepreneur, your brand identity is a powerful tool. It helps you stand out from the crowd and makes your business unique. A strong brand identity has many benefits, including helping to build trust with customers, attract new ones and increase sales! So, when people ask why hire a graphic designer, having someone to create a solid brand identity is vital.
Having a solid brand identity is the key to standing out from the crowd
Brand identity is the cornerstone of your brand, and it’s what makes you unique. With a strong brand identity, you’ll be memorable, stand out from competitors and make sure that everyone knows who you are. Moreover, a great logo is essential to having a strong brand identity; it allows people to quickly identify with your company or product without needing additional information.
Brand identity is about consistency
When you hire a graphic designer to create your logo, you’re also hiring them to help ensure that every other part of your brand (the messaging, tone of voice, story, and content) is consistent with your logo and colors. For example:
- You want people seeing your website to know immediately which brand it is based on the color palette. That is because the website is similar to what they saw on the brochure handed out at the conference booth.
- The “About Us” page on your website uses the same font as in other places where company information appears (brochures, business cards).
- The copy on this page uses the same cadence as used elsewhere on social media channels like Facebook or Twitter. Hence, users are familiar with how it sounds when they interact with posts from those platforms written by others within the organization — even if they don’t realize why there seems normal until later down the road!
Get your brand colors, fonts, and logo right
You can also hire a graphic designer to create a logo for you. This will be your brand identity, so make sure it is unique and professional. The best way to do this is by hiring a graphic designer with experience designing logos for businesses in your industry.
A logo is essential to any brand identity because it helps customers recognize your business when they see it on social media or printed material such as business cards, brochures, flyers, and posters. A good logo will include the following:
- Your company name or slogan
- A symbol that represents the type of products or services offered by your company (such as a picture of soup being poured into a bowl)
- Color schemes that are used throughout all other branding materials
A brand identity system is made up of many elements
Some are more obvious than others, while some are subtle details you might not consider. Here is a quick rundown of the most common elements:
- Layout and design choices (e.g., icons)
In addition to these more apparent components, it’s essential to consider how your brand will be represented in photography and video if those are things you want to include in your marketing materials.
Your brand identity will be the backbone of all your marketing materials and advertising
Your brand identity will serve as the foundation of your website, social media posts, and all other advertising you do. It’s the very first thing people see when they come across anything related to your company—and it needs to be memorable and recognizable. Therefore, back to the question – why hire a graphic designer – and its simple to keep uniformity in your brand and brand identity. More so, a good designer can help you develop a unique look that represents who you are as an individual or business. They’ll also get to know everything about who you are so that they can tailor their designs specifically for you and your needs.
Having a unique brand identity is what sets you apart from competitors and makes you memorable
At the heart of every business is its brand. A brand identity builds trust and loyalty with your customers, making you more memorable as a company. But most importantly, it represents who you are, what you stand for, and how others can expect to be treated when they do business with you.
How we communicate our brand identity depends on how much time and money we’re willing to invest in it (does anyone need a full-scale rebranding of their logo or packaging?). In general, though, there are four main ways companies can express themselves through their branding:
This is an extension of your personality that comes across in all written communications such as emails or social media posts; think about how specific phrases sound coming from different brands such as Nike versus Target). It also includes tone-of-voice cues such as word choice (e.g., “You won’t believe this deal!” vs. “John bought a new pair of shoes today!”). These choices should reflect who the company is trying to reach (e.g., millennials would prefer something informal while baby boomers may respond better if there was more formality), where they’re located geographically (what’s appropriate for someone living in New York City might not resonate so well with someone living outside Los Angeles), or more.”
The bottom line
That’s all for this post! We hope you enjoyed it and learned something new about brand identity. If there is anything else you would like to know about, the importance of why hire a graphic designer is suitable for your business. If you want to hire a virtual graphic designer, it is easy. Just book a call with our outsourcing expert, who will assist you. Book your call today!