A virtual marketing assistant (VMA) is a remote worker hired to offer project-managing support. The virtual marketing assistant is a direct administrative helper for a business marketing department or the marketing manager.
Marketing is vital for business growth, from large international corporations to small businesses. The focus has moved from the marketing practice, including the theory of the 4-Ps (price, product, promotion, and place), to the marketing concept.
With a marketing concept, the client is the focus. Therefore, the product and service are developed to speak to the client rather than finding a client to buy what was created. The result is a competitive advantage over the company’s other brands that apply this marketing approach. Many companies, such as Coca-Cola innovated and started offering new products based on what consumers were asking for, such as healthier drinks.
What is the main purpose of marketing?
Marketing is also not passive. Instead, many marketers will echo that the marketing space is highly dynamic, especially for companies trading within the red ocean.
The term red ocean refers to a room filled with competition, all competitors attempting to secure the same market. Those that can innovate will push themselves out of the red sea into the blue sea – a space free of competition. Here the company can focus on offering the best customer service, leading to even more sales.
Hire a virtual marketing assistant
Nonetheless, you cannot reach that space if you are overwhelmed with time-consuming tasks. To be more agile, many businesses outsource tedious administrative tasks to a virtual assistant.
This allows the marketing manager or business owner to focus more on strategic thinking. They can focus on building new markets and revenues for the company.
What does a marketing virtual assistant do?
In short, a marketing virtual assistant or marketing VA manages various promotional tasks to branding. There are also tasks such as drafting copy for social media calendars and key in digital marketing, all geared towards your brand engaging actively with your clients.
Your assistant can also help manage the customer information database, known as customer relationship management (CRM).
The VA can add data, update data, and remove outdated info to help keep the database up to date. Marketers know that a robust database means more effective email marketing efforts, such as newsletters, especially if the market is segmented. The problem with this type of management is that it is a detailed and laborious task. Therefore, it’s ideal for a VA to deal with and resolve this aspect for you.
A marketing aide can also help with keyword research needed for SEO and writing blogs people are looking to read. More so, using the right keywords can help you with Google’s algorithm search.
Your goal is to achieve the top-ranking level. Take the first page alone: the first five (organic) search results account for 67.60% of all the clicks, whereas the levels from 6 down to 10 accounts only for 3.73% of all searches.
The top three places differ dramatically in value, dramatically. Research studies have shown that the first slot equals 71.33% of all organic clicks.
The second position gains 5.59% of the organic clicks. It is, therefore, essential if you want possible clients to find you to have your SEO optimized and up to date.
You could boost your ranking through PPC campaigns. However, these are short-lived. Once the campaign has ended, your orders will drop back to the levels they were before the campaign.
Maintaining such raised levels would mean a large marketing budget for paid ads.
What makes a good marketing assistant?
A good marketing aide is someone that is an all-rounder. That is someone that can handle different types of tasks, from drafting copy to assisting with the planning of events and engaging well with your clientele.
What are the benefits of hiring a virtual marketing assistant?
If you plan to hire a virtual marketing assistant, there is, naturally, a financial benefit over hiring an on-site employee. Businesses do not need to outlay costs for setting up a workspace, having a large office, or paying as much on monthly salaries.
Other benefits when you hire virtual marketing assistants have increased productivity for your team, making the best use of your skilled workers, and adding much-needed skills to your marketing.
These skills can be specialized − SEO best practices, Pay-Per-Click (PPC) advertising on Facebook, Google, and Bling, and helping with lead generation.
A virtual assistant can also be used to manage your social media channels. In this digitalized world, social media marketing is used.
Therefore, in this way, a marketer can reach their targeted audience directly, either through organic or paid channels, and therefore use analytics to measure the success of their interventions. This means that the ROI can effectively be measured.
Marketing can thus become a resource for growth and revenue rather than solely an expense. As such, a VA can be a vital part of your digital marketing strategy.
Your next step
Contact us to discuss your needs when you need to hire a virtual marketing assistant so that we can source the perfect assistant based on your requirements.
You could also book a free call with our outsourcing expert to discuss your unique needs. Book your call now.