Influencer marketing is one of the most effective ways to reach your target audience. It can assist your brand get more followers, generate higher profit margins, and even surge your conversions. Still, running an influencer campaign can be time-consuming and challenging for even the most seasoned marketers. If you’re not cautious, your influencer program could cost you more than it’s worth – no matter how many followers or likes it generates. Luckily, hiring a virtual assistant (VA) is a way around these difficulties.
The media landscape is changing
In a world where social media is continuously changing, influencer marketing has become one of the most effective ways to reach your audience internationally.
Mainstream social media channels like Facebook, Instagram, TikTok, and Twitter are still popular for reaching your target audience. But then again, to stand out from the crowd, you need more than just likes and comments from family members.
Market researchers have found that 70% of consumers want brands they follow on social media to give them offers relevant to their interests. The reality is that people love deals! And if you can offer them something exclusive or unique, then it’s a win-win situation for everyone involved. This is as your brand gets recognition while providing something of value at the same time. Also, influencers get paid for sharing new products with their followers. Plus, customers get great deals on products they like already!
Businesses and individuals alike are riding the wave of influencer marketing
Influencer marketing is a growing trend. With more people looking for ways to build their personal brands and businesses, influencer campaigns are a fantastic way to reach new audiences and grow your brand. Let’s say you wanted to get more followers on Instagram as an example of how this works. If someone with 100k followers posted a photograph or posted a reel of themselves wearing a pair of your shoes or using your makeup, they would naturally have hundreds of thousands of people see it in their feed! That’s pretty sweet, right?
This is where hiring a virtual assistant comes in handy. Your virtual assistant can assist you in managing all the details so that all you need to do is deliver content and collect payment! We’ve talked about this before, but it bears repeating. If we’re going into business together, there needs to be at least some sort of shared financial interest between both parties involved (even if only one person makes money).
You can leverage a virtual assistant for your influencer campaigns in many ways
You can leverage the benefits of hiring a virtual assistant for your influencer campaigns in many ways. For instance, you might use a virtual assistant to:
- Manage your campaigns
- Vet influencers
- Track campaign analytics
- Post on social media platforms
Vetting influencers and managing campaign budgets
Finding reliable and trustworthy applicants is one of the biggest obstacles to successfully running influencer marketing campaigns. It could become a costly mistake if you don’t vet your influencers thoroughly.
A virtual assistant can help manage all aspects of an influencer campaign, including vetting potential partners, setting goals and KPIs, creating contests and landing pages, monitoring performance metrics on social media platforms like Facebook or Instagram (likes/followers), and much more. This allows you to focus on other areas of your business while ensuring everything runs smoothly with the campaign.
The budgeting aspect is perhaps one that many companies overlook when starting out with this marketing tactic because they think it’s too expensive or time-consuming—but in reality, it doesn’t have to be either! A virtual assistant can help you find ways around these common pitfalls so that your budgeting process goes smoothly from start to finish:
- Not knowing how much money should be spent each month/year based on previous years’ spending amounts; mistakes here lead down two roads: either not spending enough money, which could result in lost leads/lead not converting into customers (and thus no ROI), or spending too much which would cause negative cash flow issues over time due mainly due high monthly expenses associated with running multiple ads across multiple social platforms simultaneously without being able neither tracking conversions effectively nor having access point analytics data needed make informed decisions based off historical trends such as where most clicks came from etcetera when deciding whether specific advertising channels were worth keeping active moving forward – both options end up costing businesses money.
Tracking campaign analytics and posting on social media platforms
Now that you’ve got a social media manager, it’s time to monitor your campaign progress.
First things first: make sure they’re using the right tools. For Instagram, this means using different types of analytics tools. For Twitter and Facebook, great free tools are available for tracking and posting in bulk—like Buffer or Smarterqueue.
It’s important to note that these platforms do have different requirements for how you post your content—so make sure your virtual assistant knows which platform is used for each type of content (e.g., blog posts), so they can tag those specific items properly when promoting them on social media channels like Twitter, Facebook, and Instagram.
A virtual assistant can also assist you in managing different parts of an influencer program
Virtual assistants can also help by, for example, they can vet influencers and tracking campaign analytics. They might also be responsible for posting on social media platforms. This can give you a better idea of what campaigns are working and which ones aren’t, so you’re getting the most out of your influencer campaign.
Make sure that you’re getting the most out of your influencer campaign
If you want to ensure that your influencer campaigns are as effective as possible, it’s essential to know how best to measure them. Therefore, ensuring you get the most out of your influencer campaign is the most significant thing. There are many diverse ways in which this can be done, but what matters most is making sure that you have everything in place so that when an influencer mentions your brand or product on their social media page or blog post, they receive the right amount of credit and compensation for their work.
One way this can be done is by measuring Return on Investment (ROI). This means taking into consideration things like:
- How much money do we spend on our influencers?
- Also, how much did it cost us if one person saw what was said about us by an influencer?
- How much did it cost us if someone bought something after being influenced by an influencer?
A virtual assistant can help you run more effective influencer campaigns that drive actual results and ROI
A virtual assistant can assist you in running more effective influencer campaigns that drive real results and ROI. Working with a virtual assistant, you’ll be able to:
Manage your influencer campaigns
You can delegate your program’s day-to-day management to a virtual assistant familiar with all aspects of managing an influencer program, including reaching out to potential partners, vetting them based on specific criteria, getting them on board, and ensuring they deliver quality content as promised.
Vet influencers effectively
With access to tools like Smarterqueue, or Buffer, a virtual assistant will be able to vet each candidate quickly and easily, so you don’t have to spend hours scouting for top performers manually yourself. This saves time and money in the long run!
Track campaign analytics for more insights into what works best for your business goals—and why it does so well!
Virtual assistants know how important it is for brands like yours to reach out and measure how successful their efforts were over time —or not, at least in terms of ROI when talking about social media marketing strategy.”
I hope this article has given you some insight into how a virtual assistant can help you run more effective influencer campaigns. If you’re still not convinced that it’s a good idea, or if you have any questions about using virtual assistants for influencer marketing, please feel free to contact us! We’d love to talk with you about how we can make your life easier by taking care of those tedious tasks so that you can focus on growing your business.