Pinterest is a popular social media platform that allows users to share images, links, and videos. You can use Pinterest to share your favorite recipes or news articles with family and friends. But did you know that Pinterest is also a great platform on which to promote your business? With the right strategy and sufficient patience, you can see your brand’s reach grow on this visual network—and it doesn’t take much time or effort from you! In this article, we’ll walk through creating a merchant account for your business on Pinterest. Thereafter, you can start taking advantage of its potential without delay.
Creating a Pinterest business account is easy and affords many benefits. This article will walk you through the process, as well as explain why you should consider making such an account in the first place.
Find an image that represents your business
- First, find an image that represents your business.
- Use a logo or a photo of the product you sell, if applicable. For example, if you are selling coffee mugs, use an image of one of your mugs on the profile page for your business account.
- Consider the size of the image and where it will appear on Facebook (e.g., in the header or at the top of posts).
Note the dimensions of your image
The dimensions of your image should be no larger than 1000 pixels on the longest side. The image should be at least 500 pixels on the longest side, or 350 pixels on the longest side if you’re using a square profile photo. If you’re using a portrait-oriented image like a headshot, it can be up to 250 pixels in height.
Note that these are minimum requirements—you won’t be able to upload any images smaller than this size and they’ll appear blurry when viewed in Facebook’s feed.
Create a username and password for your merchant account
- You will need a username and password for your account.
- Also, you will need an email address that matches the phone number you provided.
- You will also need to provide a physical address, as well as a business name and account type (e.g., sole proprietorship).
Create a Pinterest profile
Pinterest requires that you create a profile in order to use their services. To get started, visit the Pinterest homepage and click on ‘Create an Account’. Here, you’ll be asked to enter your email address and choose a password for your new account. Once this information has been entered, Pinterest will send you an email with a link to confirm your account; follow this link to create your username and password.
Once it’s confirmed that you’re not a robot, but a human with some kind of access level (they don’t seem too picky here), here are some tips on how best to set up your profile:
Create a profile photo
This should be something high-quality that represents your brand well. The photo can either be taken professionally or uploaded from another source online (such as Google Images).
Set up Your Username & Password
This is where it gets tricky! Pinterest doesn’t allow spaces between words when setting such up; for example: if my business name is “Cupcakes by Christie”, I would have to enter “cupcakesbychristie” into both spaces provided under Username Fields 1 & 2 respectively, before hitting ‘save’ at the bottom right corner of the page. All required fields must be entered correctly − no errors are tolerated! (Believe me when I tell ya…this took me FOREVER!) Achieving this is worth it, however, because now, whenever someone clicks on one of their pinnable pins from your site, they’ll see your username followed by username 2 below. This means that you’ve successfully created an account!
Create sections, called boards, on which you’ll pin image content onto your profile
After your profile has been set up, you can create sections called boards on which you’ll pin image content to your profile. This provides an easy way for people to find all of the photos relevant to your business or brand. You should create a board for each person in your business − this helps people know to who the images belong. You should also create a board for each type of content you want to share on Pinterest—for example, one board with recipes; and another with inspirational images. You may also want to have a board dedicated solely to social media. People will therefore easily be able to find posts from all networks in one place, without having to look through every single category on Pinterest itself!
Follow the Pinterest accounts of your favorite businesses, blogs, and types of content (such as kids’ activities, recipes, and more)
As a business, it’s important to curate some Pinterest boards of your own. Here are the steps:
- Follow the Pinterest accounts of your favorite businesses, blogs, and types of content (like kids’ activities, and recipes).
- Pin images from these boards onto one or two of your own boards that match the same topics as those chosen above.
- Find other boards created by other companies that feature pictures similar to yours, and then follow them too! This will help drive traffic back to you through their referral service (similar to the way in which Facebook works).
Creating a Pinterest merchant account has many benefits
Benefits of having a merchant account on Pinterest:
- You can target your ads to specific users based on their interests and demographics, which helps you get more bang for your buck when it comes to advertising costs.
- Also, your pins are more likely to be featured in prominent parts of the site’s home feed if they’re part of an official company account. This can help increase engagement with followers. It can lead them back to your website or landing page for further information about what you do/sell/offer (or whatever). An official company account also looks more professional to potential customers. Such customers might visit your profile pages looking for answers about where you’ve been mentioned online, before following through with making purchases from other companies’ websites; this way, they’ll see exactly how much thought goes into running every aspect of operations within each Instagram hashtag used during campaigns like #hashtagofyear2017.
Creating a Pinterest merchant account is easy, and you can do it in just a few minutes. Once it’s set up, you can create boards with images that showcase your brand identity; you can then post them on your profile for the world to see. This will help drive more traffic to your website or eCommerce store. Potential customers will be interested in what you offer before they even arrive at your site!
You can hire a virtual Pinterest assistant to assist you with managing your Pinterest account. A virtual assistant can drive that important traffic to your eCommerce site with creative and interesting posts.