Did you know that 80% of B2B leads come from LinkedIn, making it a goldmine for business growth? Outsourcing your LinkedIn outreach to a virtual assistant (VA) can significantly boost your lead generation while freeing valuable time. Moreover, the notion of hiring a VA (virtual assistant) to give your lead generation a swift boost can be alluring. However, to fully reap these benefits, be careful – there are three challenges you must be aware of.
It’s crucial to navigate three key challenges: communication barriers, the VA’s proficiency with LinkedIn tools, and effective performance monitoring. If you know these challenges and how to deal with them, you will find hiring a virtual assistant for your outbound prospecting on LinkedIn more rewarding! Read on to uncover how to tackle these issues and maximize your VA’s impact on lead generation efforts.
Issue 1 – Communication
The principal concern is communication, especially effective communication, where personalized messaging and timely follow-ups are crucial to building professional relationships. If you choose to onboard a virtual assistant from abroad, the primary concern is the language barrier. This can be a genuine concern. Initially, there can be misunderstandings or a delay, resulting in work taking twice or four times longer and frustration for you and your assistant because of these language issues. You might also have to use screenshots and shares to ease onboarding.
How to overcome the communication challenge
You should hire virtual assistants who speak the same language as you and your market. If this means that your market is native-English speakers, you should match your virtual assistants to this language group. Tools like Grammarly can also help bridge any remaining gaps in clarity. You could opt for the cheaper Philippine- or Indian-based virtual assistant; however, the differences will slowly build up, and your customers will know you have been trying to cut costs too much. Addressing these communication issues will set the stage for the next critical challenge: ensuring your VA has the technical skills necessary for effective LinkedIn outreach.
Issue 2 – Ability and Lead Generation Skills
The second challenge you might face is the virtual assistant’s ability to generate leads. There are two aspects we should mention here. The first is the candidate’s skill set for using lead generation software, which includes how adept the remote worker is with LinkedIn’s lead generation tools, such as Sales Navigator, and understanding how to leverage targeting and messaging features. Many VAs may lack the necessary technical skills or experience with LinkedIn’s algorithms and best practices, which are crucial for successful prospecting. Additionally, as an employer, you must invest in the correct lead-generation software tools and any other software that might be needed. However, a skilled virtual lead generation assistant will be able to work with the tools to generate leads on LinkedIn and will know the best practices.
How to avoid being caught hiring the wrong person
You need to know how to hire to ensure that you hire someone with the genuine ability to complete the tasks. The problem is that many business owners and entrepreneurs consider themselves capable of hiring their virtual assistants without involving an outsourcing agency. This is where they go wrong – many business owners and managers struggle to hire great people. The candidate might tell you they have the experience you are looking for − however, do they? Working with specialized agencies like Aristo Sourcing can help you find candidates who excel in LinkedIn lead generation. At Aristo Sourcing, we know how to filter candidates, retaining only the best. We keep only the top talent who can accomplish the work professionally and correctly. Selecting the suitable VA is just the beginning; the next step is effective monitoring to ensure they meet your outreach goals.
Issue 3 – Monitoring performance
The last problem is monitoring performance. Effectively monitoring your virtual assistant’s (VA) performance on LinkedIn is crucial for ensuring successful outreach. Key metrics to track include conversion rates and message responses. Additionally, it would help if you accepted that the virtual assistant may make blunders (predominantly when they first begin). Many business owners find hiring a virtual assistant for the first time challenging, especially if they are hiring a virtual assistant directly. Many managers will start micromanaging virtual assistants by having them use a remote desktop and monitoring them with a spare laptop. Such actions will only drive you mad and be counterproductive.
How to monitor a VA’s performance effectively
Start small by starting with one task. Don’t over-complicate things. We know you want to gain the most from a virtual assistant, but let’s be honest − you are hiring someone to do your LinkedIn outreach, not your social media, website management, and multiple other tasks. Let them focus on their work and use LinkedIn analytics and progress reports to assess performance without overwhelming your VA.
However, your outsourcing agency should monitor your virtual assistant’s progress and conduct periodic checks. This should free up your time while the work is completed. Before expanding their responsibilities, assign smaller tasks, such as managing initial connection requests or sending follow-up messages. This approach will help you maintain oversight while fostering a positive working relationship with your VA.
The opportunities await
With the three key communication, ability, and monitoring concerns addressed, you are ready to reap the rewards as your virtual assistant mines and contacts more leads on LinkedIn. Properly managed, your virtual assistant will help you see a notable increase in lead generation, enhanced efficiency, and a more streamlined outreach process.
It is here that Aristo Sourcing can assist you in boosting your lead generation. With Aristo Sourcing, we eliminate the headaches commonly linked to hiring a virtual assistant. Our company will ensure that your VA does not waste your time during the induction period.
Conclusion: Hiring a VA to Do Your LinkedIn Outreach?
Hiring a virtual assistant for LinkedIn outreach can dramatically elevate your business’s lead-generation efforts. By addressing communication barriers, ensuring the proper skill set, and implementing effective performance monitoring, you position your business for enhanced efficiency and a more robust pipeline of potential leads.
Ready to transform your LinkedIn outreach and unlock new growth opportunities? Contact Aristo Sourcing today to connect with a qualified virtual assistant who will streamline your lead generation and drive results. Let us handle the complexities so you can focus on your core business goals.
Book a complimentary discovery call with our outsourcing expert if you need more information or want to discuss your unique needs. With more than a decade of experience in some of the biggest global outsourcing firms, Aristo Sourcing will offer solid and practical advice that works. Book your call today!