Entrepreneurship can help with the quickening of the nation’s economic growth. This method of growth is promising when entrepreneurs present new services and goods to the market, likewise absorbing the jobless into formal work. Whichever public policy supports and inspires entrepreneurship in the public sector can stimulate business-minded people to deliver what the national government does not. The government has demonstrated itself unable to enrich economic growth and the socio-economic conditions of the public.
What does entrepreneurship entail?
Entrepreneurship is, for one, a mindset that leads to action. Entrepreneurship comprises more than just beginning a new commercial venture and is not restricted to individual traits. More, entrepreneurship is learnable, and you can boost your skills with ongoing practice. So, concepts characteristically linked with entrepreneurship. For instance, predicting the future, confidence, self-centredness, and foreseeing, do not mirror the concept of entrepreneurship. In its place, the seven truths of entrepreneurship are of more importance. For example, business moguls will join forces much more than they will compete. Entrepreneurs are more attentive to acting than design, and entrepreneurs are not high-risk-takers.
Entrepreneurship can be learned!
Entrepreneurship is not restricted to the fortunate few − it can be learned. What is more, any wannabe entrepreneur can follow a road map. Accessible assets for personal aspirations are a key aspect in this process. On the other hand, these factors must not be the solitary dominant characteristics. Entrepreneurship by itself can be learned through coaching. The creation of a concept or even an idea can also be explored by means of one of the seven strategies for idea development. For example, the idea can be developed through research or by investigative means. Though, a stress-free way is to follow what is referred to as the four pathways route:
- find the pathway, search the pathway,
- effectuate the pathway,
- design the pathway.
Gaining and articulating a captivating idea for entrepreneurship is, accordingly, a methodological process. Anyway, the appealing idea will resolve a certain problem, leading to a break. For instance, as in Drive, Daniel Pink indicates that a key driver for entrepreneurs is extrinsic rewards. More so, the outcome will hinge on conduct that is driven by an inherent yearning.
You need a solid pitch
A key aspect of entrepreneurship, particularly if the emphasis is on getting shareholders, is to present a rock-solid pitch. Yet again, the pitch can be practiced and learned. This is since a pitch follows a method whereby you can make certain that all the different facets are covered. What is important to think of is that a pitch is not intended at altering but attempting others to join forces with the entrepreneur in the commercial business venture. Yet, a pitch will consist of six fundamentals. These elements are:
- recognizing the need,
- proposing a solution,
- representing the client benefit,
- elaborating on the possible clientele,
- going into detail on the entrepreneurial fit,
- winding up with a call to action.
So, you are also able to determine if the business undertaking will be achievable. For example, you should ask yourself if there would be enough customers to endure and build a constant base so that the business can develop.
Ask yourself a question
The question you should ask is if a company should be focused on the maximum number or just satisfying the stakeholders. But stakeholders’ focus is not the same anymore – it has changed. The new focus is on integrated sustainability. Here the concept is that the company should be sustainable and devoid without harming the culture, society, environment, and economy in the process. Intrinsically, the business venture should be directed only at the different recipients. The business venture should centre on its workers’ well-being. Thus, spending on them, supporting the public, performing virtuously, adding worth to the patrons, and adding longstanding value to the stakeholders. You must be careful not to green-wash your intent.
Using the marketing mix for entrepreneurship
The traditional marketing mix relates likewise to entrepreneurship. After you have identified your market’s wants and needs, a marketing strategy can be drafted in which the market is divided. A targeted methodology for these segmented audience markets can then be followed. The core focus will be on the 4 p’s of placement, product, price, and promotion. Subsequently, a trust connection has been established, and the shopper is transformed into a customer when they pay for the service or buy a product. Nevertheless, to make this work, knowing the market segment is key. This means generating clear personalities of the market by creating personas. The personalities must not be grounded on demographics alone but on the personas’ needs and want, as well as their fears. The personas will direct the entrepreneur as to which communication tool or channel is the top option to utilize to reach the accurate market.
Viewing it from a coaching perspective
With reference to coaching, the entrepreneur would be capable of gauging if their presentation is clear, impressive, and engaging; furthermore, if their business model or presentation will be of satisfactorily significant value to get the investment and interest in the idea. The further the model lacks, the bigger the likelihood for it to go pear-shaped. So, to help, you can use a lumpy framework. The 4 fundamental parts of the business model should be well-defined, the 9 elements of the business model should be quantified, and the business model presentation should follow a satisfactory layout. Still, not every single business model will do well. You can do an assessment to decide if it will be a success.
For example, to determine the failure or success of the business model
For example, to conclude the success or disaster of the business model, you might and must examine the feasible parts of the market and the technical side. In addition, the entrepreneur ought to explore the jeopardies involved with this business venture. With great perils, there is an associated chance for extraordinary earnings. It is mandatory for entrepreneur to evaluate their individual risk level. The entrepreneur ought to judge the chances of the business model working out successfully. This appraisal can be biased; consequently, the entrepreneur should not focus too severely on individual assessment. But, personal prejudice can be restricted by conducting discussions with numerous investors and steering primary data collecting to endure their contract. The business model may then transform a bit from its initial draft form. As ample information should come from primary sources, thus ensuring that the assumptions are rock-solid. The sort of information collected will still conclude the realization of the project. If empirical data are collected, primary interviews are greatly suggested, and concept testing should be avoided. What is similarly remarkable is that, albeit the scheme is on the go-to level, it does not mean that it is, to a certain extent, complete to be launched. There may be additional assumptions to examine. More importantly, an authentic criticism may specify a disaster: it is paramount to be conscious of this afore making an expensive mistake.
The bottom line
To put it briefly, entrepreneurship can be rewarding and liberating. What is thought-provoking to recognize is that entrepreneurship can be cultured. And that, with the correct peer review, the business model can be advanced, so snowballing the opportunity of the business venture succeeding.