Hire a virtual marketing assistant, but why? A virtual marketing assistant is a remote worker hired to offer project management support. The virtual marketing assistant is a direct administrative helper for a business marketing department or the marketing manager.
From large international corporations to small businesses, marketing is vital for business growth. The focus has moved from marketing practice, including the theory of the 4 Ps (price, product, promotion, and place), to the marketing concept.
With a marketing concept, the client is the focus. The product and service are developed to speak to the client rather than finding a client to buy what was created. This results in a competitive advantage over the company’s other brands that apply this marketing approach.
Many companies, such as Coca-Cola, innovated and started offering new products based on what consumers were asking for, such as healthier drinks.
What Is the Primary Purpose of Marketing?
Marketing is also not passive. Instead, many marketers will echo that the marketing space is highly dynamic, especially for companies trading within the red ocean.
The term red ocean refers to a market filled with competition, all competitors attempting to secure the same market. Those who can innovate will push themselves out of the Red Sea into the Blue Sea – a space free of competition. The company can focus on offering the best customer service, leading to even more sales. Therefore, marketing aims to reach your audience, your niche audience, and, with the help of branding, to set you and your business apart from the competition. Moreover, the goal of marketing is to convert your consumers into customers, especially repeat customers, so you can expand your market share, driving away your competition.
Hire a Virtual Marketing Assistant
Nonetheless, you cannot reach that space if you are overwhelmed with time-consuming tasks. Many businesses outsource these low-administrative tasks to a virtual assistant to be more agile. However, additionally, the company can save on operational costs, as they do not need to create more space in their head office for another on-site staff member, and equip them with an office set-up.
Outsourcing or hiring a virtual assistant does not mean a reduction in quality. In reality, some companies have found hiring remote staff from South Africa has been more effective than hiring locally from the United States. Companies save, get top-notch talent, and are able to onboard the skills they need to complete the work effectively.
Moreover, for the business owner and marketing manager, it allows them to focus more on strategic thinking. They can focus on building new markets and revenues for the company.
What Does a Marketing Virtual Assistant Do?
In short, a marketing virtual assistant or marketing VA manages various branding-related promotional tasks. Branding-related promotional tasks include all content marketing, public relations work, social media marketing, and sales promotional work. The goal of these types of functions is to increase brand awareness. But it is also geared to build trust with the consumer and influence their behavior.
These tasks include drafting copy for social media calendars and keying in digital marketing, all geared towards your brand engaging actively with your clients. But it can also include running advertising campaigns on Meta or other digital platforms, such as LinkedIn, or doing banner ads on websites and newsletters where your target audience is active.
Your assistant can also help manage the customer information database, known as customer relationship management (CRM). Briefly, CRM is where strategy and technology meet, and the marketer can predict customer interaction based on previous interactions, which can help a company’s sales growth. With the use of software, data is collected, analyzed, and integrated in sales and marketing to map out the customer’s journey—the goal is to enhance customer satisfaction and improve brand loyalty. Moreover, to personalize marketing efforts, automate processes, and remove data silos between the different departments.
The VA can add data, update data, and remove outdated information to help keep the database up to date. Marketers know that a robust database means more effective email marketing efforts, such as newsletters, especially if the market is segmented. The problem with this type of management is that it is a detailed and laborious task. It’s ideal for a VA to deal with and resolve this aspect for you.
A marketing aide can also help with keyword research for SEO and writing blogs people want to read. Using the right keywords can help you with Google’s algorithm search.
Your goal is to achieve the top-ranking level. Take the first page alone: the first five (organic) search results account for 67.60% of all clicks, whereas the levels from 6 down to 10 account for only 3.73% of all searches. The top three places differ dramatically in value. Research studies have shown that the first slot equals 71.33% of all organic clicks. The second position gains 5.59% of the organic clicks. Having your SEO optimized and up to date is essential if you want potential clients to find you.
You could boost your ranking through PPC campaigns. However, these are short-lived. Once the campaign has ended, your orders will return to the previous levels. Maintaining such raised levels would mean a large marketing budget for paid ads.
What Makes a Good Marketing Assistant?
A good marketing aide is someone who is an all-rounder. That is someone who can handle different types of tasks, from drafting copy to assisting with planning events and engaging well with your clientele.
What Are the Benefits of Hiring a Virtual Marketing Assistant?
If you plan to hire a virtual marketing assistant, there is, naturally, a financial benefit over hiring an on-site employee. Businesses do not need to outlay costs for setting up a workspace, having a large office, or paying as much for monthly salaries. Other benefits of hiring virtual marketing assistants include increased team productivity, optimal use of skilled workers, and the addition of much-needed skills to marketing.
These skills can be specialized − SEO best practices, Pay-Per-Click (PPC) advertising on Facebook, Google, and Bing, and helping with lead generation. A virtual assistant can also manage your social media channels. In this digitalized world, social media marketing is used.
In this way, a marketer can reach their targeted audience directly, either through organic or paid channels, and use analytics to measure the success of their interventions. This means that the ROI can effectively be measured. Thus, marketing can become a resource for growth and revenue rather than solely an expense. A VA can be a vital part of your digital marketing strategy.
Your Next Step: Hire a Virtual Marketing Assistant
Contact us to discuss your needs when hiring a virtual marketing assistant so we can source the perfect assistant based on your requirements.
You could also book a free call with our outsourcing expert to discuss your needs. Book your consultation.
3 Key Takeaways
-
Marketing is no longer about selling a product but understanding and catering to customers’ needs. This “marketing concept” allows businesses to develop a competitive advantage.
-
Marketing can be dynamic and competitive, but administrative tasks harm many businesses. Hiring a virtual marketing manager can free up the marketing manager’s time to focus on strategic thinking and innovation.
-
A virtual marketing assistant can handle various marketing tasks, including social media content creation, CRM management, SEO keyword research, and social media management. This can help businesses improve their online presence, organic search ranking, and overall marketing ROI.