In the current landscape, the significance of social selling has escalated, particularly in light of the increased reliance on digital channels and social media amid the past pandemic. If you’re not adept at it, fear not – a virtual assistant is here to assist you. Explore how you can harness the power of your virtual assistant for effective social selling strategies.
In the past pandemic, numerous businesses have shifted to remote work, leading to a surge in virtual services. This trend underscores the imperative to establish online credibility for progress, making it essential to elevate your social selling efforts.
So, what exactly is social selling?
Social selling involves utilizing your social networks to attract suitable prospects and cultivate trusted relationships. When executed effectively, it becomes a potent sales strategy. Studies show that a well-implemented social selling program can result in a 16% improvement in win rates, double the pipeline, and a 48% increase in deal size.
Considering that 75% of B2B buyers rely on social media for their business decisions, as highlighted by the International Data Corporation, it becomes evident that ignoring social selling is not an option for those aspiring to achieve business success.
However, one obstacle associated with social selling is its time-consuming nature, often requiring patience to yield results. Fortunately, there’s a remedy!
A social media VA is the key to enhancing your social selling strategy. Entrust the tedious tasks to them, allowing you to concentrate on other crucial aspects of your business.
Learn how to effectively utilize your virtual assistant for social selling with these critical steps:
- Target Identification Assistance: In any strategy, identifying your target audience is crucial. Pinpointing where your prospects or buyers frequent amid the social media cacophony demands substantial time and effort. Your virtual assistant (VA) comes to the rescue by discerning key characteristics of promising connections facilitating lead generation. Avoid the pitfall of making haphazard connections; your virtual assistant ensures the cultivation of organic followers, fostering meaningful relationships for an authentic social media presence. Once the target audience is identified, the virtual assistant strategically directs social selling efforts to enhance visibility among that demographic.
- Platform Relevance Establishment: Numerous social networks may surface, but not all align with your company’s services or products. Following an analysis of your target prospects, your virtual assistant becomes acquainted with the platforms where your audience is most engaged and creates accounts accordingly. They adeptly edit photo backgrounds to match your account’s theme, optimizing social media profiles with a clean image, impactful headline, and a well-crafted bio. Even that LinkedIn profile you last updated years ago? Your virtual assistant takes care of that, too!
- Content Curation Expertise: The most time-intensive aspect of social selling involves regularly scanning social media platforms to identify interaction opportunities, such as posts to comment on, reasons to reach out to individuals, and relevant ideas for your posts. Despite the potentially strenuous nature of this process, your virtual assistant is equipped to manage multiple social media accounts effortlessly. There’s no need for graphic designers, as your virtual assistant possesses extensive knowledge of image manipulation, color psychology, and video editing, enabling the creation of captivating professional content like infographics, presentations, videos, ad campaigns, and more.
- Proficiency in Appropriate Tools: To excel in social selling, the right technologies are essential for improved results. Often, tools can be misleading in their promised features. However, your social media virtual assistant stays abreast of the latest trends and insights, utilizing undisclosed tools and knowing the most fitting content creation tools to craft your ideal posts. They are well-versed in scheduling tools to ensure timely campaign releases.
- Touchpoint Tracking and Results Measurement: A commonly overlooked aspect by many sales executives is monitoring their engagements and frequency, making it challenging to measure success or refine their strategy. Your VA becomes invaluable in this area by adding every social media connection crucial for building mutually beneficial relationships to your CRM and tracking all touchpoints. While content creation is vital, your VA ensures you don’t overlook comments or re-shares from prospects, fostering genuine relationships by expressing appreciation and delivering value.
Final Thought on Social Selling
Companies with consistent social selling processes are 40% more likely to achieve revenue goals than non-social sellers. With benefits such as increased brand visibility, high-quality leads, and boosted web traffic leading to sales growth, neglecting social selling can result in missed opportunities.
Entrusting such tasks to experts, like virtual assistants, is a prudent choice. Delegate the work, be patient, and witness the snowballing growth in your visibility, leads, pipeline, and, ultimately, your business success.