Real Estate Marketing: Which Social Media Platform is Good?

Research in October 2022 has indicated that there are 4.74 billion active social media users globally, which equals 59.3% of the total global population. For real estate marketers, especially in real estate marketing, there are more options than ever regarding what platforms you can use. But which ones are right for your business? Which ones will give you the biggest bang for your buck? And how do you decide what to focus on first? This guide will break down social media channels and explain why each can benefit differently. If you’re unsure where to start with your strategy or want inspiration for experimenting with new platforms, read on!


Facebook is the most popular social media platform in the world. With 2.32 billion monthly active users, it’s also a great place to connect with potential buyers and sellers in your local area.

To use Facebook for real estate marketing, you must understand how it works. Facebook has several types of pages: personal profile, business page, and group page. You can also create an event on Facebook and use that as your landing page for promotional campaigns (for example, “come meet us here!”).

The main benefit of using Facebook for real estate marketing is that you can reach out to people interested in buying or selling a home without them having to do anything but accept your friend request or follow your company page! This saves time for both parties involved because you don’t have to wait until someone searches for “find an agent” on Google before reaching out; instead, they will see what kind of content you provide right away when they log into their account next time around which may lead them down another path like clicking through one link after another until something catches their eye enough not only interest them but make them want more information about this person or company or brand and more!


LinkedIn is an excellent social media platform for real estate agents to build their brand and connect with other professionals. The LinkedIn platform allows you to create a profile that clearly shows your expertise and experience and provides a link to your website or blog. You can also write articles on topics related to real estate that will be published by LinkedIn Pulse (a section of the platform).

There are several ways you can use this network:

  • Create an account and build up your professional network by connecting with other real estate agents, home buyers/sellers, brokers, mortgage providers, or appraisers who could help you find new clients;

  • Use the “Related Groups” feature to join groups related to real estate;

  • Establish yourself as an expert by writing high-quality articles about property management advice or tips for first-time home buyers.


To reach potential buyers, Instagram is great for sharing pictures of your listings, properties, and business. Also, Instagram allows you to post videos, which is an excellent way to show off what you offer. You can use stories if you want something different that fits the Instagram mold.

This is another social media platform that real estate professionals can use, as it was designed specifically with businesses in mind.

You must use reels more than photo posts to use Instagram best. You should also use the story feature to lure clients to your page. 


Twitter is a great place to connect with real estate professionals. You can follow other agents and be inspired or use the platform to meet new people and make connections.

When starting as a real estate agent, having an online presence relevant to your market is crucial. Twitter allows you to keep up with what’s happening in the industry, so it’s an ideal medium for keeping up with trends and staying abreast of what’s happening around town.


YouTube is the place to be if you’re looking for a video-based social media platform. It’s the second-largest search engine in the world, so it makes sense that real estate professionals would want to use this platform. You can create videos that showcase your expertise and brand, which can help attract more prospects into your sales funnel.


Pinterest is a visual social media platform. It’s ideal for real estate marketing because it focuses on images and videos, making sharing content more accessible.

If you’re new to Pinterest, here are some tips:

  • Create boards that highlight your brand or business. For example, you can create one board dedicated to your company logo and another with photos of homes sold by your brokerage.

  • Pin relevant images from other sources. You can also pin graphics or quotes related to real estate that fit in with the rest of your content strategy on Instagram and Facebook.

  • Use hashtags when posting pins so other users can find them more easily using search terms like #realestate or #homeownership.


Snapchat is a visual platform. It’s an ideal place to share photos and videos of your real estate marketing material.

Snapchat allows you to post longer videos than Instagram (the maximum length is 10 seconds). This means you can use the service to create longer advertisements for your listings.

Snapchat also allows for multiple image posts, which gives you more opportunities to sell your listings with images rather than words.


TikTok is a video social media platform owned by ByteDance, a Chinese company. It was initially called and started in 2014 as an app that allowed users to create and share short music videos with their friends.

It’s best to think of TikTok as a hybrid between Instagram and Snapchat, with the bonus of brief videos that disappear after 24 hours unless you save them beforehand or post them on your Story (like Instagram stories).

TikTok is a social media platform for short videos – everything from lip-syncs to dance routines, comedy sketches, pranks, or even silly moments captured on camera during an ordinary day! You can also use this app to connect with old high school friends who may have moved away but still want to keep up with one another through the app’s “Nearby Friends” feature!

Note you can repurpose your TikTok reels on Instagram. Thereby you can save some time and money. 

If you’re not sure where to start, try one and see how it works

Start with one platform

Focusing on quality over quantity regarding your social media presence is best. You can always add more platforms later, but if you get lost in the shuffle of posting content everywhere at once, your efforts will be diluted and ineffective.

Use a virtual assistant.

A virtual assistant will be able to learn exactly what needs to be done for it to work well for your business and then execute that knowledge.

Conclusion: Real Estate Marketing

We hope this guide has given you a better idea of which social media platform is suitable for real estate marketing. If you’re unsure where to start, try one and see how it works. Don’t be afraid to experiment with different platforms until you find what works best for your business – remember that success in social media marketing takes time, so don’t get discouraged if things aren’t going as planned right away!

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