How to Start an E-Commerce Business: Your Complete Guide

How to start an e-commerce business? Starting an e-commerce business can seem like a huge undertaking. The sales, the orders, the shipping, and the inventory. However, this does not have to be the case. You can start your online shop in less than a day! Here are some tips for getting started:

Define your brand

Before starting your website, defining your brand and considering your business model is essential. You can think of a brand as the personality that sets your company apart from other businesses (especially ecommerce) in the marketplace. Your brand gives people an idea of what you stand for and how they should relate to you.

When defining your brand, ask yourself these questions:

  • What is my brand? Is it something I’d like to share with others? If so, why?
  • What is my brand’s personality or brand identity? How would I describe it in one word or phrase?
  • What is the tone of my brand? Does my company have a serious or light-hearted vibe?
  • What is the message of my brand? How do I want customers to feel when interacting with us online (eagerness to buy, enthusiasm about our products/services, and more)?
  • What is the mission of my business (or website)? Why was this business created in the first place—what makes us stand out from other companies in our field (and why should anyone care)?

Choose a Business Structure

To choose a business structure, consider the following:

Formalize your company. 

If you’re starting a new business, especially an ecommerce business, you can use one of the many available structures. The most common options are sole proprietorship and partnership; if multiple owners are involved in your new enterprise, you might consider incorporating or forming an LLC (limited liability corporation).

Consider taxes and accounting. 

A ‘C’ corporation offers more tax benefits than any other entity except for nonprofits and S corporations. However, it also requires more maintenance to file corporate taxes every year.

S corps have fewer restrictions on who can be an owner. However, they need all shareholders to receive compensation from their companies via salary or dividends—you cannot take profits out as capital gains distributions as you can with a C corp or LLC taxed as a partnership or sole proprietorship.

These entities do not pay federal income tax on earnings distributed to shareholders who do not work for them directly (however, they still owe self-employment taxes).

Choose your E-commerce Platform

Before selling your products online, you must choose an e-commerce platform to help get your store up and running. There are several platforms to choose from, each with pros and cons.

Some popular platforms include Shopify, BigCommerce, Volusion, WooCommerce, and Magento. These marketplaces will structure your ecommerce store for the different aspects of your business, such as shipping, marketing, credit card processing, and orders, which also means sales. 

Shopify is one of the most accessible platforms to learn to use because it has many intuitive features for beginners.

Its drag-and-drop is easy for designing pages; there are prebuilt templates you can customize, and its search engine optimization tools are super simple. BigCommerce has similar functionality. However, getting used to this platform may take more time if you’re new at designing websites or managing e-commerce stores in general.

On top of being easy to use, Shopify also allows users access to over 200 themes (free), which gives them access to customization options without having any coding skill sets (or hiring developers).

Volusion is another excellent option for those who want something simpler than Shopify but still want flexibility with their design options (e.g., colors).

Open Your Store

Now that you’ve created your e-commerce business plan, it’s time to open your online store to drive those sales.

You must register a domain name and purchase a web host to do so. You can also choose which shopping cart software and e-commerce platform fits your needs.

You should also decide whether you want an SSL certificate (an HTTPS certificate). However, remember that not all payment gateways support this feature yet.

With these tips, you can start your e-commerce business and make a success of it! – Now that you know the basics of starting an e-commerce business and what it takes to get started, let’s talk about some actionable steps.

Set goals for your store. What are your end goals? How much money do you want to make? When will this happen? Defining these things up front is incredibly helpful in keeping focused on what matters most: growing your business.

Learn more about digital marketing tactics and best practices by reading blogs like Shopify’s blog and Humblebee Social (formerly Growth Nation) and becoming involved with communities such as Shopify’s Merchants Community on Facebook or Reddit’s e-commerce subreddit.


How to start an e-commerce business? Well, with these tips, you can create your e-commerce business! We hope that this article has helped you understand the process of starting an e-commerce business and that this will help you navigate it with ease. If you’re curious about what else we have to say about starting a business, check out our blog for more helpful tips!

8 Profitable eCommerce business ideas for an entrepreneur wanting to start their online store:

  • Beauty and health products.
  • Selling second-hand products.
  • Smartwatches.
  • Smart home products.
  • Online educational courses.
  • Selling eBooks.
  • Content writing.
  • Kids’ toys and games.

5 Key requirements for a successful e-Commerce
payment systems.

  • Payment Systems: A vital component to consider is the payment system for your shopping cart. You must set up a payment gateway and merchant account to accept customer payments.
  • Mobile-Friendly Website and Storefront
  • Customizable Themes and Templates.
  • Integration of Third-Party Apps. 
  • Customer Support and Interface.

Many e-commerce business ideas don’t need upfront money to start. Business models like dropshipping, print-on-demand, and self-publishing books take inventory and fulfillment tasks off your plate. That leaves you more time to do what you do best: advertising, enhancing product pages, and driving more traffic to your website to increase your sales. 

Starting an e-commerce business is exciting and rewarding but can also be daunting. To ensure success, taking the proper steps from the beginning is essential. Here are the initial steps for starting an e-commerce business: Research Your Market: Before you start an e-commerce business, you need to understand the market you’re entering. Research your target customer base, the competition, and the industry trends.

Starting an e-commerce business can be a great way to generate income, but it does come with some associated costs. The exact costs will depend on the company you are starting and the tools you need to get it up and running. The first cost to consider is the cost of setting up the website. This will likely include the cost of hosting, domain name registration, and any website design or development services you may need.

Starting an e-commerce business can be a great way to bring in additional income, but it also comes with several risks. Here are some risks involved in creating an e-commerce business. Financial risk: Starting an e-commerce business requires significant upfront capital. You must invest in a website, payment processing, marketing, advertising, and other costs associated with running an online store.

The potential rewards of starting an e-commerce business can be immense. An e-commerce business can provide you with a steady stream of income, the ability to reach customers worldwide, and the potential to grow your business into a larger enterprise.

For instance, in terms of a steady stream of income, An e-commerce business can provide a steady income stream. When you sell products online, you can generate revenue from the sales of those products.

Starting an e-commerce business can be an enriching experience but also challenging. The first challenge is finding a viable product or service to sell. You need to identify a product or service that is in demand and that you can provide at a competitive price. You also need to ensure you have the resources to source the product or service, store it, package it, and ship it to customers. The second challenge is creating an effective online presence.

The Ultimate Outsourcing Guide:

Aristo Sourcing Dark Yellow

Looking to Build a Remote Team?

Get FREE Consultation.