There’s more on the line regarding client service than just keeping your customers happy. A virtual assistant doing social media work entails helping their clients achieve their goals. If you own a business and want to learn how a virtual social media assistant can help your customer service, this blog post is for you! We’ll dive into what a social media virtual assistant is and how such a person can help you succeed in running a business.
Who and what is a social media virtual assistant?
Virtual assistants (or VAs) perform administrative tasks remotely for clients. These services may include scheduling appointments, answering emails, running errands, etc. VAs are generally available as needed; however, some offer full-time availability or a schedule.
What is the difference between a virtual assistant and a virtual social media assistant?
A social media VA helps you manage your social media accounts by posting content when you aren’t available to do so yourself; they can also help with customer service issues (such as responding to customer comments) that occur on your Twitter account(s).
A typical job description for this type of professional includes creating posts related to company news and events, providing customer support via Facebook inbox messages, responding to negative feedback, monitoring online reviews, and reporting on analytics data from platforms like Instagram Insights or Google Analytics. Such provides insights into how customers interact with the business online through various channels.
These channels would include Twitter DMs or email newsletters sent out through an email marketing company using a drip campaign feature (if applicable).
How can a social media online assistant help with client service?
Social media virtual assistants can help with all of the following:
- Social media client service
- Advertising on social media channels
- Social media marketing services
- Analytics and reporting of social media impact
- Content creation for social channels like Facebook, Twitter, Instagram, LinkedIn, and more (e.g., blog posts)
- Community management for your business across multiple platforms.
Are virtual assistants experienced in social media client service?
Yes, they are. If you’re the type of business owner who doesn’t have time to keep up with your social media accounts and post regularly, a virtual assistant can be trained to do it for you. Because they have experience in customer service and social media management, most of them already know how these platforms work. And if they don’t, they can learn quickly by working closely with an experienced manager who will show them the ropes and teach them everything necessary to succeed in this position.
Why outsource to a virtual social media assistant company?
Hiring a social media virtual assistant company can save you money in the long run. You don’t have to hire someone full-time and pay them benefits, so your costs are lower than hiring someone onsite. Also, many of these companies offer discounts for longer-term services.
There is much more to social media management than managing your accounts; such requires expert knowledge of how each platform works and how users interact with each one differently. Virtual social media assistants typically have experience working specifically within the customer service space, allowing them to bring their years of knowledge into the customer service strategy of your business. Such a person can help improve your business by ensuring all interactions happen in the right place (like Facebook), at the right time (like weekdays during regular business hours), and so on.
This goes hand-in-hand with expertise. If you have an account manager who understands the ins and outs of using Facebook Messenger instead of Twitter DMing people back and forth, they can guide you through any issues. This is preferable to wasting hours trying out various remedies before realizing there is probably nothing wrong with their account settings. They may need help figuring out which features work best for which customer base type(s).
A virtual social media assistant can help you with customer service on your social media accounts.
If you’re like most business owners, you probably have too much on your plate and not enough time to do everything. And when it comes to client service, social media is often neglected or minimized. But it shouldn’t be!
Virtual social media assistants are experienced in customer service; they can help you with customer service on your social media accounts.
On a final note
Virtual social media assistants are trained to help with client service on social media. They are an excellent way for you to save time and money by outsourcing this part of your business. They can also advise you handling various situations when dealing with customers online.