Digital or online marketing can generate new possibilities and growth opportunities. It exposes your business to most of the world, enlarging your market base and increasing sales possibilities. Moreover, it is a tool marketers should use as part of their marketing strategy, continuously focusing on growing traffic and highlighting brand awareness.
Briefly, digital marketing includes using the Internet and various digital communication platforms, such as Shopify, Facebook, Instagram, Twitter, and LinkedIn, for business-to-business marketing.
Digital Marketing is Essential for Any Modern Business
The overall marketing budget for most companies has decreased, with the 2021 Gartner State of Marketing Report indicating a drop to 6.4% from 11% the year before.
This was primarily due to the COVID-19 pandemic, but it had also been a trend before the pandemic – the move to digital.
The same report (the 2021 Gartner State of Marketing Report) mentions that, on average, 72.7% of the marketing budget is spent on digital channels, including owned, paid, and earned digital platforms.
This highlights the importance of an effective and user-friendly website, organic and paid search, good email campaigns, and a robust database.
Where Does a Virtual Assistant Fit In?
Outsourcing marketing tasks to a skilled person is essential. The work can be completed, and you can achieve this cost-effectively.
If you hire a digital marketing virtual assistant, you can also free yourself and focus on your core work unless you prefer dealing with mundane and grueling tasks. Moreover, a Clutch study reported that businesses that hire virtual assistants generally have a 23% ROI increase since there is greater efficiency and better focus on core revenue-generating activities.
Moreover, there are a myriad of functions a virtual assistant can help you with.
What Tasks Can an Internet Marketing Virtual Assistant Do for Me?
According to the Content Marketing Institute, around 70% of marketers struggle with content creation. This burden can be managed through hiring a virtual assistant to assist with content creation for these marketers. Briefly, a digital marketing virtual assistant or Internet marketing virtual assistant can help with these tasks:
- Website management
An essential foundation of your digital marketing plan is your website. You need to ensure that it is visually attractive and user-friendly. This means that it needs to be mobile-friendly − it must load quickly and have no broken links, and if there is an eCommerce component, the buying and checkout process should be easy for the consumer. A virtual assistant can help ensure the website is optimized and regularly updated. Moreover, content is big business in the digital space. This is because consumers search websites for new content that engages them. If the info is not relevant, the consumer will look somewhere else. - Content management
As mentioned, a critical part of your digital marketing campaign is content. This includes the production of blogs and ensuring the content is polished (meaning perfectly edited and without any grammatical errors). A virtual assistant can help draft and edit their articles, which can take up much of your valuable time if you do this yourself. Alternatively, you can have your virtual assistant edit your work or the work of your marketing manager to ensure that what you post is perfect. - Social media management
You can’t speak of digital marketing and ignore social media, a vital component of this field. With the introduction of social commerce (the combination of social media and eCommerce), social media sells directly to the consumer. Your digital marketing virtual assistant can help build a strong and engaging social media calendar that tailors the content to the various social media platforms and their target audiences. Additionally, your remote assistant can help post and schedule the content on many platforms, which is time-consuming. This task will keep your brand exposure in the public eye, as your customers can communicate with you directly from their handsets and via their favorite Apps. - Offering great customer support
Keeping your clients happy is not always easy. One bad review can damage your brand: Dissatisfied clients are 91% more inclined to skip your business next time. They will tell 9 – 15 of their friends about their experience, thus spreading the effect. However, a positive experience only ensures a 42% chance of the client doing repeat business; satisfied clients often do not tell friends about their positive experience. It’s a good idea to ensure that your customer service is not just good but truly impressive. This is where your virtual assistant can help respond to clients, answer their queries, and deal with complaints quickly and professionally. This will limit any damage caused by caustic comments. You can even convert that unhappy client to a regular customer. - Email marketing campaigns
Email marketing is an excellent way to keep your customers informed and promote your brand economically. Moreover, it offers a very high return on investment, with 77% of consumers preferring emails above other forms of communication. Your digital marketing virtual assistant can draft the copy, set up your emails, and then schedule them to go out at the right time. Your assistant can also clean the database by removing or correcting incorrect email addresses. - Conduct SEO research
Your website and social media channels should be optimized to reach a wider audience. SEO or Search engine optimization is a much-needed task to undertake regularly, ensuring that the content you send out is relevant and that the consumer can find it when they use a search engine such as Google or Bing. Your virtual assistant can help you do the tiresome keyword research tasks and optimize your blogs, website, and social media pages. - PPC campaigns
PPC campaigns have their place, although you should first sort out your SEO, as SEO leads to higher click-through rates than a PPC campaign can achieve. SEO also costs much less than running a PPC campaign. However, if you want people to find you on a search engine like Google, their channels will prefer PPC to SEO, making it easier for people to find PPC content than SEO content. Thus, your assistant can help draft eye-catching ads that will drive a consumer to want to click on that buy-now button.
The Bottom Line: 7 Cases To Hire An Internet Marketing Virtual Assistant
Hiring an Internet marketing virtual assistant can save businesses and help drive productivity. Moreover, hiring the right virtual assistant based on your unique needs means more than just a 30% reduction in overhead costs; it also means greater client satisfaction and happier employees. By offboarding those time-consuming tasks to a virtual assistant, a business can focus on the core money-making tasks that can help the business scale faster and drive constant growth. A virtual assistant can become integral to your business’s online marketing team.
Marketing Smarter Starts with the Right Help
If you’re juggling SEO, content, email, and social media, it’s time to bring in support. An internet marketing virtual assistant can handle tedious and low-level work so that you can focus on strategy and growth.
Whether scaling or just starting, hiring a marketing VA can make all the difference.
Book your free consultation with Aristo Sourcing today and get matched with a skilled assistant who understands digital marketing and your business.