If you’re a business owner, you know that marketing is one of the most important things you must do. Marketing tasks can also be one of the most time-consuming tasks there. There are so many moving pieces in a successful marketing campaign – keyword research, content creation, conversion optimization, and more – that it can be hard to keep track when your focus should be on other aspects of your business.
Luckily, there are plenty of ways to outsource these tasks without breaking the bank or sacrificing quality. In this post, I’ll show you some easy ways to save time and money by outsourcing everything from keyword research to designing landing pages to a top virtual assistant skilled in marketing!
Keyword research
A must for search engine optimization (SEO), keyword research is finding out which search terms your target audience uses to find you. For example, if you’re an insurance broker, your ideal keyword might be “insurance broker in New York.” Someone typed “insurance broker” into Google and clicked on one of your ads. You then know that many people are looking for insurance brokers, which gives you an idea about what kind of content would appeal to them.
You can do keyword research in two ways: manually or automatically. Manual methods involve using tools like Google Keyword Planner. Automatic methods include setting up a tool like SEMrush or Ahrefs, which will provide suggestions based on their database when given a seed keyword (like “insurance broker”).
Why is keyword research necessary?
Keyword research can help optimize your website and content marketing strategy by ensuring that all your pages contain at least one target word or phrase with high search volume and low competition (i.e., there’s not too much competition).
It also helps improve conversion rates by ensuring that all landing pages contain these target words or phrases so that users can quickly find them in search results.
Content marketing
Content marketing is a great way to attract customers, build your brand, and show expertise. It’s’ also a great way to build trust with your audience.
What do you mean by content marketing?
Content marketing can be utilized as a marketing strategy to attract, engage with, and retain your target audience. This is done by creating and sharing great articles, podcasts, videos, and other media. With this strategy, you can establish your authority and promote brand awareness.
What are the 4 pillars of content marketing?
The four pillars of content creation—relevance, originality, engagement, and relevancy —assist you in creating high-quality content that will also rank well in search engines.
Optimizing your conversion rate
You may wonder what conversion rate optimization is and why it’s crucial. The best way to think about it is as a traffic-to-sales itself, where your website’s home page acts as the “traffic,” and your goal (such as making sites get users to sign “up for an” email list) is the “sales.”
Conversion rate optimization refers to how well you can increase” the number of people who enter your sales funnel at the top and make their way down until they reach their ultimate goal. It’s an essential aspect of marketing because it helps you achieve your It’sness goals more quickly with less effort required from both you and your clients.
To optimize your conversion rate, there are a few things that can help:
- Make sure visitors find what they’re looking for on page one by using clear CTAs (call-to-action button spells out what action should be taken next; this will ensure visitors stay engaged in their journey towards completing whatever goal brought them there in the first place.
- But keep your CTAs interesting. Stop using sayings such as buy now. Be smart and use CTAs such as ‘get started,” ‘get yours today,’ or ‘join the family.’ By not overcomplicating it, you will get more clicks!
Setting up an email marketing campaign
Setting up an email marketing campaign is one of the most important things you can do for your business. It’s also one of the most time-consuming and challenging tasks.
If you don’t save the time or budget to manage your email marketing, consider hiring a virtual assistant to help with this task.
Email marketing is an effective way to reach customers on their phones and computers, so they must be well-designed and targeted at specific groups; as such, you need to create the email campaign carefully, particularly when deciding what kind of content you want in each message: whether it be text content, photos or video clips, surveys etcetera! Once these decisions are made, we create templates based on these specifications, which get sent out automatically (daily or weekly, depending on your target audience and message) without further intervention!
Designing landing pages
Landing pages are so named because they’re designed to capture leads from visitors who’ve clicked through from your website or ad or are an essential part of your marketing strategies’ target audience. They should be designed with a specific goal in mind—to get people to sign up for a newsletter, download an ebook or white paper, and buy something online—and they should be branded appropriately.
In short, If you don’t have the time or skills to design your landing pages regularly, it’s worth considering hiring someone who can do it for you. Here, you can consider hiring a web design assistant.
Creating infographics
Infographics are a great way to share complex information in an easy-to-understand format. They’re also great for sharing content on social media because they love sharing infographics!
If you have the time and energy to create an infographic, go for it! But if not, some companies specialize in producing infographics for businesses like yours.
Blogging
While blogging is a great way to build your brand and help people find you online, it can also be time-consuming. While writing original content for your blog is incredibly important for SEO purposes, other tasks involved with maintaining it take up valuable hours of your day. These include:
- Choosing topics that are relevant to your business
- Writing posts that address these topics in an exciting manner
- Promoting each post on social media channels like Facebook and Twitter
Social media tracking and management
Social media marketing is a great way to get your business noticed and engaged with your customers. It’s also a great way to find new customers!
Social media tracking and assessment can be done in-house, but only if you have the time and resources. If you are running out of either, outsourcing is the best option.
The benefits of outsourcing social media are:
- You will save time because someone else will do it for you
- Your messages will be more consistent across different platforms (which is essential)
- Plus, your ads will be more targeted based on what people are talking about online
Contextual link building
Contextual link building can be a vital part of your SEO strategy. While it’s not the only link-building you should be doing, it can help improve the overall quality of your site’s backlink profile and increase its authority.
There are many ways site contextual links can be built. For example, if your business sells earrings and customers write reviews about them on their blogs or websites, you could ask these people if they would mind including a link back to one (or more) of your sites in their review(s).
You could also approach other businesses in related industries who might want to cross-link with you on their websites as well – maybe there are blogs dedicated to fashion or jewelry making where such links would fit nicely, finding opportunities where a contextually relevant link will add value for both parties involved, is keyed.
For example, suppose someone writes an article about learning how to make jewelry at home using only materials found in the house. In that case, they may want suggestions on where else they could find information like this online. Perhaps mentioning one or two sources like yours throughout the text would work well enough!
Managing online communities
Marketing tasks here can include building relationships with your audience, collecting feedback and sharing information, building a community of people who like your brand, or even increasing brand awareness.
The bottom line about marketing tasks that can be outsourced
All of the marketing mentioned above functions can be outsourced to save you time and money.
Moreover, outsourcing is a great way to save time and money. For instance, you will save money by outsourcing because you can hire experts who know what they’re doing without paying them as much as you would if you hire someone internally.
Additionally, you will have less stress knowing that someone else is taking care of tasks that are not a part of your core skillset: SEO, PPC, social media management, etc.
Therefore, if you feel overwhelmed by the marketing tasks on your to-do list, consider outsourcing. It’s not just about saving money—you can also save yourself a lot of time and energy.