Digital marketing isn’t an additional marketing strategy anymore; it’s essential. Digital marketing or online marketing can generate new possibilities and growth opportunities. It exposes your business to a global audience, enlarging your market base and increasing sales possibilities. Plus, digital marketing can boost your brand awareness.
The problem with digital marketing is that it seems easy and straightforward to do. In reality, from content creation to social media and SEO, it can overwhelm even experienced teams, especially since there is a wealth of digital communication platforms, such as Shopify, Facebook, Instagram, X (formerly called Twitter), and LinkedIn, for business-to-business marketing. This is where a digital marketing virtual assistant (VA) can make a difference. Outsourcing these tasks to a skilled professional saves time, reduces overhead, and boosts productivity.
Digital Marketing is Essential for Any Modern Business
Businesses are increasingly allocating their marketing budgets to digital channels. That said, these businesses are also reducing their market budgets, realigning to the changes in how to reach their target audience more effectively.
For instance, according to the 2021 Gartner State of Marketing Report, while overall marketing budgets dropped from 11% to 6.4% during the pandemic, 72.7% of marketing budgets are now spent on digital channels, including paid, earned, and owned platforms. And, even though most companies bounced back after the COVID-10 pandemic, the trend to go digital has remained. What this means for businesses, especially those with a company website, is to ensure their website is practical and user-friendly.
It also means that companies need to invest more in their organic and paid search, good email campaigns, and maintaining a robust database. With digital marketing driving revenue, companies that fail to invest risk losing ground to competitors.
Therefore, the key areas of focus for businesses today include:
- User-friendly websites optimized for mobile and fast loading
- Organic and paid search strategies (SEO and PPC)
- Engaging email marketing campaigns
- Social media management to connect directly with audiences
How a Virtual Assistant Fits Into Your Digital Marketing Strategy
Hiring a digital marketing virtual assistant allows business owners and marketing managers to focus on strategy while ensuring daily marketing operations run smoothly. By outsourcing your marketing tasks to a skilled person, the work can be completed, and you can achieve this cost-effectively. For instance, according to Clutch, businesses that hire virtual assistants report an average 23% ROI increase due to greater efficiency and focus on core revenue-generating tasks.
A virtual assistant can help with both strategic and operational marketing tasks, including:
- Content creation and management
- SEO and PPC optimization
- Social media planning and scheduling
- Customer support and engagement
- Email marketing campaigns
- Moreover, there are a myriad of functions a virtual assistant can help you with.
By outsourcing these responsibilities, businesses gain more time to focus on growth and client relationships. Moreover, you free yourself and focus on your core work unless you prefer dealing with mundane and grueling tasks.
Key Tasks a Digital Marketing Virtual Assistant Can Handle
According to the Content Marketing Institute, around 70% of marketers struggle with content creation. This burden can be managed through hiring a virtual assistant to assist with content creation for these marketers. Briefly, a digital marketing virtual assistant or Internet marketing virtual assistant can help with these tasks:
- Website management
An essential foundation of your digital marketing plan is your website. You need to ensure that it is visually attractive and user-friendly. This means that it needs to be mobile-friendly − it must load quickly and have no broken links, and if there is an eCommerce component, the buying and checkout process should be easy for the consumer. A virtual assistant can help ensure the website is optimized and regularly updated. Moreover, content is big business in the digital space. This is because consumers search websites for new content that engages them. If the info is not relevant, the consumer will look somewhere else. - Content management
As mentioned, a critical part of your digital marketing campaign is content. This includes the production of blogs and ensuring the content is polished (meaning perfectly edited and without any grammatical errors). However, according to the Content Marketing Institute, 70% of marketers struggle with content creation. But a VA can remove this burden while maintaining high-quality output. A virtual assistant can help draft and edit their articles, which can take up much of your valuable time if you do this yourself. Alternatively, you can have your virtual assistant edit your work or the work of your marketing manager to ensure that what you post is perfect. - Social media management
You can’t speak of digital marketing and ignore social media, a vital component of this field. With the introduction of social commerce (the combination of social media and eCommerce), social media sells directly to the consumer. Your digital marketing virtual assistant can help build a strong and engaging social media calendar that tailors the content to the various social media platforms and their target audiences. Additionally, your remote assistant can help post and schedule the content on many platforms, which is time-consuming. This task will keep your brand exposure in the public eye, as your customers can communicate with you directly from their handsets and via their favorite Apps. - Offering great customer support
Keeping your clients happy is not always easy. One bad review can damage your brand: Dissatisfied clients are 91% more inclined to skip your business next time. These unhappy clients do not return and will tell 9 – 15 of their friends about their experience, thus spreading the effect. However, a positive experience only ensures a 42% chance of the client doing repeat business; satisfied clients often do not tell friends about their positive experience. Efficient customer support is critical to maintaining trust. It’s a good idea to ensure that your customer service is not just good but truly impressive. This is where your virtual assistant can help respond to clients, answer their queries, and deal with complaints quickly and professionally. This will limit any damage caused by caustic comments. You can even convert that unhappy client into a regular customer. - Email marketing campaigns
Email marketing is an excellent way to keep your customers informed and promote your brand economically. Moreover, it offers a very high return on investment, with 77% of consumers preferring emails above other forms of communication. Your digital marketing virtual assistant can draft the copy, set up your emails, and then schedule them to go out at the right time. Your assistant can also clean the database by removing or correcting incorrect email addresses. - Conduct SEO research
Your website and social media channels should be optimized to reach a wider audience. SEO, or Search engine optimization, is a much-needed task to undertake regularly, ensuring that the content you send out is relevant and that the consumer can find it when they use a search engine such as Google or Bing. Your virtual assistant can help you do the tiresome keyword research tasks and optimize your blogs, website, and social media pages. - PPC campaigns
PPC campaigns have their place, although you should first sort out your SEO, as SEO leads to higher click-through rates than a PPC campaign can achieve. SEO also costs much less than running a PPC campaign. However, if you want people to find you on a search engine like Google, their channels will prefer PPC to SEO, making it easier for people to find PPC content than SEO content. Thus, your assistant can help draft eye-catching ads that will drive a consumer to want to click on that buy-now button.
Benefits of Hiring a Digital Marketing Virtual Assistant
Hiring a VA goes beyond cost reduction. Businesses experience:
- Increased efficiency and focus on core revenue tasks
- Higher ROI from marketing efforts
- Improved client satisfaction
- Better work-life balance for business owners and managers
A virtual assistant becomes an integral part of your marketing team, handling routine tasks while freeing you to focus on strategy and growth.
How to Choose the Right Digital Marketing Virtual Assistant
When hiring a VA, consider:
- Experience in digital marketing or your specific industry
- Skills in SEO, social media, content creation, and email marketing
- Ability to work independently and meet deadlines
- References or case studies demonstrating past results
For businesses looking for trusted, vetted virtual assistants, platforms like Aristo Sourcing provide skilled professionals matched to your needs.
The Bottom Line: 7 Cases To Hire An Internet Marketing Virtual Assistant
Hiring an Internet marketing virtual assistant can save businesses and help drive productivity. Moreover, hiring the right virtual assistant based on your unique needs means more than just a 30% reduction in overhead costs. Furthermore, it also means greater client satisfaction and happier employees. By offboarding those time-consuming tasks to a virtual assistant, a business can focus on the core money-making tasks that can help the business scale faster and drive constant growth. A virtual assistant can become integral to your business’s online marketing team.
Marketing Smarter Starts with the Right Help
If you’re juggling SEO, content, email, and social media, it’s time to bring in support. An internet marketing virtual assistant can handle tedious and low-level work so that you can focus on strategy and growth.
Whether scaling or just starting, hiring a marketing VA can make all the difference.
Book your free consultation with Aristo Sourcing today and get matched with a skilled assistant who understands digital marketing and your business.
