Being an entrepreneur is hard work. You need a Sam assistant. Let me explain. Few people have the drive and desire to start their businesses. The rewards are great; however, naturally, a great deal of stress is involved. According to a 2024 Deloitte small-business survey, entrepreneurs spend up to 68% of their week on administrative work, not growth. Another study from Startup Genome shows that founder burnout contributes to 42% of early-stage business failures. Numbers like these are why so many business owners feel overwhelmed, regardless of how much revenue they bring in or how passionate they are about their ideas.
Managing your finances, setting up accounting systems, and keeping on top of marketing campaigns can be overwhelming. Therefore, you need someone to help keep it all together for you. Eventually, you will realize something important: growth only matters when your systems can handle it. That’s when you will discover that there is one thing every entrepreneur needs: a reliable assistant who removes operational chaos. Not just any assistant, but someone skilled enough to work autonomously, manage core processes, and protect your time. This is where Sam, the assistant, comes in!
Why Delegation Is Hard, And Why It Must Happen Early
It is well-known that being an entrepreneur requires significant effort. Working on your business and not in your business requires much time, energy, and focus. Every entrepreneur, from Gary Vee to Gary Halbert, has said that you must delegate early or drown later.
But delegation is not as simple as handing over tasks. It raises critical questions:
- Do they have the necessary skills?
- Can they work independently?
- Are they reliable with deadlines and communication?
- Will they fit your company culture?
- How expensive will training be?
The missing link is trust, or the lack thereof. Many founders have hired the wrong person and paid the price, lost clients, missed deadlines, damaged operations, or wasted time. Delegation is not difficult because we’re control freaks. Delegation is difficult because bad help is worse than no help.
To give you a personal example: To solve my own difficulty, I changed my focus. Instead of searching for staff on freelance sites or contacting them directly, I found my assistant, Sam, at Aristo Sourcing. Now, mockingly at first, I asked them for a Sam – the artificial intelligence assistant from Samsung. I wanted someone who could do the work and do it with minimal supervision, like Samsung Sam. I got that and better. My assistant Sam excels at their job. Then I realized finding a great assistant who will help grow your business while also acting as your right-hand man or woman can be a monumental task all on its own, but the process can be made easier.
The perfect person will handle all your admin tasks, manage your emails and clients, schedule customer appointments, and more. However, hiring such an individual brings with it unique difficulties and responsibilities. First, how do you find someone who is the perfect fit for your company? You’ll want, first of all, to peruse their resume. Are they qualified? Do they have any previous experience working in similar roles? If so, what exactly did they do? This can give you insight into their skills and abilities. Such knowledge is essential when considering how well they would fit into your company culture. But when you outsource your recruiting, you save time and all the hassles of hiring the wrong person.
Avoid Breaking Point and Hire Your Own Sam Assistant
Eventually, you will hit the stage where the business was growing, but you aren’t. The to-do list expanded faster than revenue.
If you’re like me, it doesn’t matter how much money you might be making or how successful your company is. You can still feel overwhelmed by the endless list of what must be done daily to keep the lights on. And you seek work-life balance and financial freedom to retire early to enjoy life while still young.
So, what is my response to this situation? Do I hire an employee? Do I start outsourcing those tasks to take some pressure off me? No! Instead, I decided to acquire a Sam assistant (who also happens to be named Sam).
Not an executive assistant in the traditional corporate sense. Not a random freelancer. A skilled remote assistant with experience supporting entrepreneurs. And something unexpected will happen: your workday will become lighter without becoming slower.
Sam can take over:
- inbox management
- scheduling
- client follow-ups
- routine admin
- document updates
- simple systems tasks
And suddenly, the work you had been postponing for months, strategy, product, growth, finally moved forward. There is nothing revolutionary about the tasks themselves. What was revolutionary was the relief.
What Makes a Good Assistant Truly Valuable
Most people think assistants are about saving time. That’s only half true. A strong assistant also protects:
- Your focus: You stop bouncing between tasks every 12 minutes (the average according to the University of California).
- Your decision-making energy: You no longer spend mental effort on things that don’t require the founder.
- Your pace: Projects move instead of stalling under admin fatigue.
- Your reliability: Clients experience consistent communication, even when you’re busy.
- Your freedom: You can take a day off without the business collapsing.
A good assistant doesn’t just complete tasks; they stabilize the business.
The First 30 Days Matter More Than You Think
The success of any assistant depends on the first month. Not because they need micromanagement, but because they need context.
What worked for me:
- a simple onboarding document
- a weekly one-on-one priorities call
- shared access to tools
- clear “rules of engagement” (what requires your approval, what doesn’t)
- a growing list of delegated tasks
By week four, Sam wasn’t just supporting the business; Sam was improving it.
Why Most Entrepreneurs Hire Too Late
Founders often wait until they are drowning before asking for help. By then, onboarding feels like another task they don’t have time for. But here’s what I learned: You don’t hire an assistant when you’re ready. You hire one to make yourself ready.
Delegation creates the space for strategy. Strategy creates the space for growth. Growth requires support. It’s a cycle, one most founders enter too late.
Every Entrepreneur Needs a Sam
It doesn’t matter what their name is. It doesn’t matter where they live. It doesn’t matter if they work 10 hours a week or 40. What matters is this: You cannot scale if you’re stuck doing everything yourself.
A capable assistant is not a luxury. It is a structural requirement for any business that plans to grow beyond the founder’s personal capacity. For me, that person was Sam. Your version of “Sam” might look different, but the impact will be the same: clarity, momentum, and the return of mental space you didn’t realize you had lost. Sam is an entrepreneur’s best friend: no more worrying about payroll or HR issues. Focus on growing your business!
Ultimately, it all comes down to your needs and what’s best for your business. While hiring an employee can be more expensive in terms of time, energy, and resources, such a hire will give you a significant return on investment. If you’re looking for someone who can handle all of your administrative tasks while also acting as your right-hand man or woman, hiring such an individual will be the perfect way to go!
If your business is growing faster than your capacity, don’t wait until burnout catches up. Book a consultation, look at your workflow together, and decide whether bringing in the proper support is the next step.
