Link Builder Virtual Assistant
Outreach Operations Assistant for Earned Media, Partnerships, and Brand Mentions
Hire a Link Builder as an Outreach Operations Assistant who runs the day-to-day system behind ethical link earning. This is not a backlink package, and it is not a rankings promise. It is support staff that executes your SOP-driven outreach workflow, manages follow-up cadence, and keeps documentation clean so earned media efforts do not stall.
If outreach lives in scattered spreadsheets, inconsistent follow-ups, and lost approvals, this role installs structure, brand safety, and traceability.
What This Role Covers
In this context, “link building” is not a shortcut. It is a structured outreach discipline inside modern PR and partnership workflows:
- Earned Media through editorial placements and media relations
- Digital Asset Distribution for content, data, tools, and resources worth citing
- Partnership Outreach with suppliers, communities, podcasts, newsletters, and niche publications
- Brand Mention Reclamation to convert unlinked citations into attributed links
- Backlink Profile QA to protect editorial integrity and brand safety
You own positioning, offer angles, and approvals. The assistant runs execution and operational control.
The Mental Model: How the Outreach System Works
A scalable outreach engine has four moving parts. Your assistant keeps each part running against your SOPs.
1) Prospect intelligence
Identifies relevant publishers, authors, and partner sites that match your niche, quality standards, and editorial integrity requirements.
2) Outreach administration
Executes outreach sequences, inbox triage, response routing, and follow-up cadence using your templates and approved angles.
3) Relationship tracking
Maintains a single source of truth for conversations, approvals, assets, and next steps so outreach becomes a managed pipeline.
4) Placement QA and attribution
Verifies live placements, attribution, URLs, and context quality so earned links remain accurate, relevant, and brand-safe.
Outreach Operations Deliverables
Prospecting and site qualification
- Vets target sites for topical fit, audience relevance, and editorial integrity.
- Screens out risk, including link farms, irrelevant directories, and low-trust networks
- Records key metrics such as domain strength indicators, traffic signals, and content category alignment
- Captures route-to-publish, including submission guidelines, author pages, and correct contacts
Outreach sequences and inbox operations
- Executes sequences using approved templates, angles, and escalation rules
- Runs follow-ups on schedule without spamming or damaging sender reputation
- Triages replies and routes responses for approvals, assets, and next steps
- Maintains pipeline hygiene so status is accurate and nothing goes stale
Earned media and partnership support
- Builds media lists by beat, niche, and publication type
- Coordinates logistics for guest contributions when approved by you
- Supports partnerships, including podcasts, newsletters, and community collaborations
- Prepares outreach assets such as briefs, bios, quotes, and content summaries
Brand mention reclamation and link accuracy
- Monitors mentions and identifies unlinked brand citations
- Requests attribution using compliant, relationship-first outreach
- Fixes broken links and corrects outdated URLs through reclamation
- Maintains logs to prevent duplicate outreach and preserve relationships
Backlink profile audits and quality control
- Audits backlink profiles to flag risky patterns and irrelevant placements
- Validates link details, including URL accuracy, placement context, and attribution
- Checks link attributes when relevant and logs what is live
- Produces weekly reporting with outcomes, blockers, and next actions
Your Commitment to Ethical Standards
This role is built for earned media and relationship-based outreach with brand safety controls.
- No paid link schemes, PBN work, automated spam, or bulk link delivery
- No fixed link promises or ranking guarantees
- No deceptive publishing tactics or identity spoofing
You operate a legitimate outreach system. The assistant runs it with discipline.
Tools and Workflow Integration
This role plugs into your existing stack and follows your SOPs, templates, and approval rules.
Common tools include:
- Ahrefs, Semrush, and Moz for prospect research and backlink profile checks
- BuzzStream, Pitchbox, or a CRM for pipeline management
- Google Sheets, Airtable, or Notion for tracking and documentation
- Gmail and calendar workflows for sequences and scheduling
- Slack, Teams, Asana, ClickUp, Jira, or Trello for approvals and handoffs
Who This Role Is Best For
- SEO teams that need outreach throughput without agency retainers
- Content teams with strong assets but limited distribution capacity
- Founders who want earned media without living in follow-ups
- Agencies that need standardized outreach operations across client accounts
- Brands rebuilding authority after inconsistent outreach or poor record-keeping
What You Track
Instead of ranking promises, you track operational outputs that correlate with real earned placements.
Pipeline health
- Qualified prospects added per week
- Response rates by segment and message type
- Follow-up completion rate and pipeline freshness
Earned media outcomes
- Editorial placements secured on relevant sites
- Brand mentions converted into linked citations
- Broken or incorrect links corrected through reclamation
Brand safety and editorial integrity
- Relevance of placements to your niche and target pages
- Accuracy of attribution, URLs, and placement context
- Risk signals flagged early through backlink profile audits
Operational discipline
- Clean logs, consistent status updates, and documented approvals
- Reduced duplication from pipeline hygiene and response routing
- Weekly reporting that clarifies outcomes, blockers, and next actions
How Candidates Are Screened for Outreach Operations Roles
This role needs process discipline, judgment, and strong communication.
- Written English and tone tested for professional outreach
- Research judgment validated through prospect qualification exercises
- SOP adherence confirmed through workflow simulations and documentation tasks
- Reliability under cadence was evaluated through follow-up and tracking scenarios
Pricing
Choose between 2 simple and affordable options:.
$400 monthly fee*
*Recurring monthly fee on top of salary
Hire your VA through us
We invoice you once a month – VA salary and everything else included.
$1999
One time recruitment fee
Hire your VA directly
You hire your VA directly and pay them a salary like any other employee.
Frequently Asked Questions
This role does not guarantee a specific number of links because earned media depends on editorial decisions. A link-building assistant role increases link opportunities by improving outreach throughput, follow-up cadence, documentation, and pipeline quality.
A link-building assistant position is not link buying because the role supports earned media, partnerships, and attribution. A link-building assistant role excludes paid link schemes, spam tactics, and manipulative placement methods.
In the first 30 to 60 days, a link-building VA delivers a qualified prospect list, a structured outreach pipeline, and SOP-based outreach sequences. The first 30 to 60 days also deliver clean reporting and a repeatable system that does not rely on memory or ad-hoc effort.
One owner works best, usually your SEO lead, content lead, or marketing ops owner. You set priorities and approvals, then review weekly progress and unblock decisions as needed.