A Virtual Marketing Assistant (VMA) is a remote worker hired to offer project-managing support. A VMA is an administrative helper for a business marketing department or for the marketing manager directly.
Marketing is vital for business growth, from large international corporations to small businesses. The focus has now moved from the marketing practice, including the theory of the 4-ps (price, product, promotion and place), to the marketing concept.
With a marketing concept, the client is the focus. The product and service is therefore developed to speak to the client, rather than finding a client to buy what was developed. The result is competitive advantage over other brands for the company that applies this approach to marketing. Many companies such as Coca-Cola innovated and started to offer new products based on what its consumers were asking for, such as healthier drinks.
Marketing is also not passive. Instead, many marketers will echo that the marketing space is extremely dynamic especially for companies trading within the red ocean. The term red ocean refers to a space filled with competition, all competitors attempting to secure the same market. Those that can innovate will push themselves out of the red ocean into the blue ocean – a space free of competition. Here the company can focus on offering their best possible customer service, which will lead to even more sales.
Nonetheless, you cannot reach that space if you are swamped down with time-consuming tasks. To be more agile, many businesses are choosing to outsource tedious administrative tasks to a virtual assistant. This allows the marketing manager or business owner to focus more on strategic thinking. Meaning they can focus on how to build new markets and revenues for the company.
What does a marketing virtual assistant do?
In short, a marketing virtual assistant or marketing VA, manages various tasks ranging from promotional tasks to branding. There are also tasks such as drafting copy for social media calendars, key in digital marketing, all geared towards your brand engaging actively with your clients.
Your assistant can also help with managing the customer information database, also known as customer relationship management (CRM). The VA can add data, update data, and remove outdated info to help keep the database up to date. Marketers know that a strong database means more effective email marketing efforts, such as sending out newsletters, especially if the market is segmented. The problem with this type of management is that it is a detailed and laborious task. Therefore, it’s ideal for a VA to deal with, and resolving this aspect for you.
A marketing aide can also help with keyword research which is needed for SEO, and for writing blogs that people are looking to read. More so, using the right keywords can help you when it comes to Google’s algorithm search.
Your goal is to achieve the top ranking level. Take the first page alone: the first five (organic) search results account for 67.60% of all the clicks, whereas the levels from 6 down to 10 account only for 3.73% of all searches. The top three places differ dramatically in value, dramatically. Research studies have shown that the first slot equals to 71.33% of all organic clicks. The second position gains 5.59% of the organic clicks. It is therefore important if you want possible clients to find you to have your SEO optimized and up to date.
You could boost your ranking through PPC campaigns. However, these are short lived. Once the campaign has ended, your rankings will drop back to levels they were at before the campaign. To maintain such raised levels, would mean a large marketing budget for paid ads.
What makes a good marketing assistant?
A good marketing aide is someone that is an all-rounder. That is someone that can handle different types of tasks, from drafting copy to assisting with the planning of events, but also to engage well with your clientele.
What are the benefits of hiring a marketing virtual assistant?
Naturally there is the financial benefit over hiring an on-site employee. Businesses do not need to outlay costs for setting up a workspace, having a large office, or paying as much on monthly salaries. Other benefits are an increase in productivity for your team, making best use of your skilled workers, and adding much-needed skills to your marketing. These skills can be specialized − such as SEO best practices, Pay-Per-Click (PPC) advertising on Facebook, Google, and Bling, and helping with lead generation.
A virtual assistant can also be used to deal with your social media channels. In this digitalized world, social media marketing is used. In this way a marketer can reach their targeted audience directly, either through organic or paid channels, and therefore use analytics to measure the success of their interventions. This means that the ROI can effectively be measured.
Marketing can thus become a resource for growth and revenue, rather than solely an expense. As such, a VA can be a vital part of your digital marketing strategy.
Contact us to discuss your needs, so we can source you the perfect assistant based on your requirements.